Mspark introduction
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This document discusses MailSouth, a provider of direct marketing services to rural consumers, with over 22 million households reached across over 475 markets in 27 states. It provides an overview of MailSouth's targeting capabilities, with over 10,000 variables available to identify customers. The document also describes MailSouth's methodology for finding the right rural households for clients, which is time efficient, easily reproduced, and applicable across geographies. It explains how MailSouth can help clients identify local store locations, measure distance and competition, and analyze consumer expenditures to create a custom local store mailing profile.
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Mspark introduction
- 1. is now
- 2. your AUDIENCE. your MESSAGE. their HOME. Over 22 Million Households Over 475 Markets in 27 States 98% Penetration to Market, Zip, Sub-Zip, or Carrier Route Over 10,000 variables available to identify your best customers MailSouth is the dominant provider of direct-marketing services to rural consumers.
- 4. Finding the Right Households in Rural America METHODOLOGY TIME EFFICIENT EASILY REPRODUCED APPLICABLE TO ALL GEOGRAPHY End Result: Identify Client’s Stores in Distance Competition Consumer Expenditures MailSouth Local Store geography Mailing Profile Use various data variables to find the best target audience for your message
- 5. Drive new business with custom shared mail programs Utilize analytics to target your event-driven message and reach the best consumer households in your retail trading areas – not just those who read the newspaper. Not offered by the newspaper
- 6. Building Solutions to Meet Your Needs COMPETITIVE DRIVING CORE GROWTH EVENT PROMOTION BLUNTING / TARGETING • Building sales • Building trial at grand • Competitive blunting opening locations • Building traffic & leads • Building Loyalty Card during peak sales periods penetration • Building sales in renovated • Increasing sales in stores • Consumer life stage underperforming locations • Driving sales & traffic for segmentation and key sales events targeting • Building sales for new products or services • Targeted print versioning • Defining trade areas and consumers
Editor's Notes
- Simple to execute for all your stores!
- The ‘M’ is at the core of our history and identity. When MailSouth was formed in 1988, the “M” in our name stood for mail. From our first day, we have been proud to be a leader in delivering value into the mailboxes of the consumers we serve. Today, we are engaged in working with clients like you in a host of Marketing services from Managing data, Measuring performance, to Media planning.
- We have become more than direct mail……we are a marketing services company with the chops to tackle data management, campaign measurement, social and digital media, and new delivery platforms like mobile.Bring our successful history together with our mojo forms our new identity Mspark. At Mspark we “ignite results”.More than ever we are collaborating with our clients not only to deliver their message but delivering the right “jolt” to give rise to consumer response and redemption.