The document discusses options for customizing and packaging MP3 players to be sold or promoted by a casino. It provides pricing information for MP3 players with different storage capacities and packaging levels, from basic packaging starting at $17.50 for a 1GB player to more premium packaging with extras like headphones starting at $25 for a 2GB player. It emphasizes that packaging can help tell a brand's story and influence perceived value, recommending budgeting $1 to $2.50 per unit for upscale packaging. Other proposed customization ideas include including downloadable messages or offering download cards/codes with music or game incentives.

1. MP3 Player Options

2. Original RequestedSlightly different from original requested.Elegant packaging with potential for customization.Price is based on 500 units with a one color logo and packaging insert sheet customized.1GB = $17.502GB = $18.50

3. Original RequestedSlight upgrade in packaging plus an LED screen allowing information and songs choices to be displayed.Includes headphones, zip pouch, instructions and charger.Smallest size is 2GB = $25 each.

4. Don’t under estimate the power of packaging. Dell has been trying to compete with Apple, the photo’s on the left show what your box looked like when you ordered your product. Apple spends an average of $5 per item for their IPOD packaging. Packaging allows you to tell your story about who you are. Tell us the message that you want to portray and we will help design the box around your budget.

5. The next stepConfirm which item makes the most sense and give us the artwork you would like to use so we can make up a virtual sample. Remember that the imprint area is very small. Our recommendation would be to consider upscale packaging, if appropriate. If these are going to high rollers, packaging will give the item a higher perceived value. Budget $1 to $2.50 for this and you will have a show stopper promo that will rock. Other ideas might be…Include a downloaded message from the casino to the end user. ($.50 up charge)