The document discusses the development of a new music device called the Borg3, highlighting its unique features such as unlimited cloud storage, customizable equalizers, and intelligent shuffle capabilities. The design process involved researching existing devices and focusing on a minimalist, ergonomic form factor aimed at a young, tech-savvy audience. An animation concept is also presented, showcasing the device's capabilities and promoting its advantages over traditional MP3 players.

2. THE RESEARCH.
The device itself went through research phases quickly and this was by
looking at other devices currently available on the market for playing
music.
Limited storage
Mobile
Phones
Square
3rd party
integration
Mostly larger
than your hand
Not dedicated
musically
Most have
screens
MP3
Players
Square or mostly
rectangular
Touch
Screen or
Dedicated
buttons
Dedicated players
Varying/Upgradeable
Storage
Varied Shapes
means loss of
screen
Dedicated small
players, lose
screens focus
on running or
exercise
markets
Most have
screens
iPods
Square or
mostly
rectangular
Large
Storage
Dedicated
players
Preset
EQs
Click Wheel
Control
Palm
Sized
iPod
Touch
Large
Touchscreens Rectangular
Varying
Storage
Not a dedicated player,
varied usage
Palm
Sized
Preset
EQs

3. POSSIBLE FEATURES.
- Assimilate! – Scans Media and absorbs music and data from most devices.
- Ultra Cloud – Stays permanently connected to your personal cloud service provided by the
company for unlimited storage
- Customizable EQs – Use the preloaded presets or completely make and upload your own, with
it’s own personal tweaks for a more personal listening experience
- Optional 3rd Party Enhancers – If you prefer a 3rd party enhancer such as Beats Audio for
example, you can upload them on to the device also.
- Intelligent Shuffle – Analyses the tracks you are currently listening to and will adjust the shuffle
queue accordingly to match the previous songs listened to
- Perfect Track Recognition – The Device has access to multiple track databases across the world
to give perfect track IDs.

4. MOOD BOARD.
Physical Buttons
Touchscreens
Small MP3
Players
iPods

5. DESIGN STAGES.
From looking at the Research Stages previously I decided that it would be
best to stick to;
- A rectangle or square shape
- Tweak the shape to make it ergonomical
- Use a touchscreen with as few physical buttons as possible

6. FIRST DESIGN.
The first
design is
pretty
basic and
essentially
looks like a
clone of
one of the
Sony
Walkman
range.
Physical Playback
buttons for music
and videos only
Palm Sized
design is
ergonomicall
y comfortable
Assimilate feature and
Ultra Cloud Feature
Touchscreen Apps
Evaluation:
This device
needs work
and just a
little flair to
distinguish
it from
other
designs on
the market.

7. FINAL DESIGN AND FEATURES.
Palm
Sized
Design sits
in the hand
solidly and
comfortably
Carbineer
clips at the
top and
bottom allow
for multiple
uses and
portability
All
Touchscree
n except the
volume
buttons
Simple
Design
shows it is a
dedicated
music player
and nothing
more
Assimilate
scanner is
on the back
of the device

8. AUDIENCE PROFILE.
Examples
of
minimalist
design
Examples of
a mixed
target
audience
Age – Young teens to mid 20’s – 15 – 25
Gender – Mixed both female and male
Style – More technologically savvy but with
an appreciation of simple styles and
design – minimalist chic
This will appeal in the way that it’s a blank canvas for people to
apply their own style to but also whilst looking classy and
appealing to a diverse audience.

9. AUDIO PROFILE.
Voiceover – Male Voice will be used – It adds the power and emphasis on
the devices superiority to other devices on the market than a softer
female voice, which could make it more seductive, but I want to focus
on the devices features more than the overall look of the device
Music Type – Possibly a mash up of various styles – I want to show how
diverse the device is and how it can be used by practically anyone so I
may make a mash up of a few different styles to vary while the
animation runs in accordance with what you see; For example when the
assimilate feature is shown, I could use a guitar solo or a heavy
breakdown to show how amazing the feature is
This will appeal in the way that you will be able to connect as an audience
with the different styles heard, which will appeal to most people in my
target demographic

10. ANIMATION IDEA.
An old MP3
Player is
thrown out of a
window.
Accompanying
yell of Anger.
Pan up to
clouds.
VOICEOVER
:
Tired of your
old MP3
Player?
Player
bounces down
from the
clouds.
VOICEOVER
:
Introducing
Borg3
Device turns
it’s back to the
old device.
VOICEOVER:
With the new
Assimilate
feature
SOUND
EFFECT:
Bwop for device
movement.
KEY:
Visuals
Speech
Sound Effect
SOUND
EFFECT:
Bwop for device
movement.
ANIMATED
BACKGROUN
D:
Flying birds go
past
ANIMATED
BACKGROUN
D:
Clouds move
along screen

11. ANIMATION IDEA. PT.2
Little discs
come out the
other side of
the Borg.
VOICEOVER:
…And send
them to the
Ultra Cloud.
Little
discs
bouncing
up clouds.
VOICEOVER:
The ultra cloud
is your
unlimited
storage on
your device,
anytime
anywhere,
always
connected.
Background
fades to just
the device and
the name Borg3
VOICEOVER
:
This is the
Borg3, the
revolutionary
new device
just for you.
SOUND EFFECT:
Bonk sound effect
for the bouncing
discs.
Red scanning light
emits from Borg to
scan old device.
VOICEOVER:
It can absorb
music from any
device…
SOUND EFFECT:
Retro scan sound
for assimilate
feature.
ANIMATED
BACKGROUN
D:
Clouds move
along screen
ANIMATED
BACKGROUN
D:
Sun Shines
out from
behind the
“Ultra Cloud”