Learnings from the most seen Finnish marketing campaign, Pre-order the Future with an influencer, spoken word artist Prince EA Elina Lammintausta / Neste Heli Ruotsalainen / Dentsu Aegis Network / Vizeum

1. NESTE W/
PRINCE EA
Learnings from the most seen finnish marketing
campaign, Pre-order the Future with an
influencer, spoken word artist Prince EA
Elina Lammintausta / Neste
Heli Ruotsalainen / Dentsu Aegis Network / Vizeum
@elina_lam | @RuotsalainenH #PINGhelsinki

2. CREATING RESPONSIBLE
CHOICES EVERYDAY
@elina_lam | @RuotsalainenH #PINGhelsinki

4. BORROW THE CHANNELS OF
YOUR INFLUENCER AND MEDIA
@elina_lam | @RuotsalainenH #PINGhelsinki
Learning 1.

5. STRONG RELATIOSHIP BETWEEN
THE INFLUENCER AND THE
BRAND IS A MUST
@elina_lam | @RuotsalainenH #PINGhelsinki
Learning 2.

6. TAKE YOUR TIME WITH
OBJECTIVES, KPI'S AND DATA
@elina_lam | @RuotsalainenH #PINGhelsinki
Learning 3.

7. MARKETING + COMMS +
AGENCIES MUST WORK
TOGETHER
@elina_lam | @RuotsalainenH #PINGhelsinki
Learning 4.

8. RESULTS
@elina_lam | @RuotsalainenH #PINGhelsinki

9. EARNED MEDIA VALUE AND OWN MEDIA KPI’S
VIDEO
560 M views =
16,8 M€
EARNED MEDIA
+700 articles / blogs etc.
18 M€
EARNED MEDIA
VALUE TOGETHER:
34,8M€
@elina_lam | @RuotsalainenH #PINGhelsinki
NESTE.COM/
PREORDERTHEFUTURE
+700K

10. BRAND VALUE
Brand Value
200 M €
2013
Brand Value
618 M €
2016
Brand Value
427 M €
2015
Brand Value
19,2 bn €
2013
Brand Value
16,8 bn €
2016
-2,4 bn
Brand Value
17,6 bn €
2013
Brand Value
14,9 bn €
2016
-2,7 bn
@elina_lam | @RuotsalainenH #PINGhelsinki

11. EDUCYCLE, THE ENVIRONMENTAL
LEARNING GAME FOR CHILDREN
@elina_lam | @RuotsalainenH #PINGhelsinki

12. @elina_lam | @RuotsalainenH #PINGhelsinki