Startup Stage - Local Deliveries & Logistics - Presentation by Finn Age Haensel, Managing Director of Movinga at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.

1. MOVINGA
LET‘S MOVE!
NOAH CONFERENCE
2017 - London
Finn Age Hänsel

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3. 2
PROBLEM TODAY
THE MOVING MARKET IS A BROKEN, HIDDEN VERTICAL
Local and sub-scale
95% of the moving companies are
locally fragmented and have no
opportunity to bundle
Non-digital businesses
Industry doesn‘t have tools,
standardized processes or widely
accepted business norms
Booking a move is a huge hassle
77% of customers in Europe
research online, booking
process still offline
Lack of trust and known brands
Very fragmented market with
7,000+ small-sized companies in
Germany alone
No transparent pricing
Random prices, no standards and
often surprises with final billing,
average price spread of 4.5x
of capacity in the moving
industry is not utilized today80%
No consistency in quality
High variance in cost and
quality for customers,
no accepted service standards

4. 3
MOVINGA‘S SOLUTION
MOVINGA DISRUPTS THE MARKET BY REINVENTING IT
Higher utilization
Focus on the move
Growth partnershipPricing algorithm
Routing algorithm
Superior User Experience
SaaS ERP for movers
Scalable technology
Convenient booking
Creating a trusted brand
Providing good a quality

5. €25BN
ADDRESSABLE
MARKET SIZE
€17BN
ADDRESSABLE
MARKET SIZE
€5BN core
moving services
€12BN additional
value added services
€7BN core
moving services
€18BN additional
value added services
France represents 55%
of current business.
Germany represents 45%
of current business.
€42BN
TOTAL
MARKET
THE EUROPEAN MOVING MARKET IN FRANCE AND GERMANY
MOVINGA CURRENTLY ADDRESSES A €42BN MARKET IN FRANCE AND GERMANY

6. Gross ProfitNet Revenues & Bookings
1.1
Nov
1,178
Dec
0.9
In €M
+101%
August
1.8
JulyMay
1.7
1.5
Mar AprFeb
1.5
June
1.3
1.2
1.4
Jan
1.0
2,355
GMV per day per agent Net Revenues
0
5
10
15
20
25
30
35
40
0.2
19%
In €M
In €
+273%
August
36%
July
0.6
June
0.7
Mar
0.2
0.2
Dec
0.3
0.4
0.2
0.5
Nov AprFeb MayJan
0.4
Gross Profit in % Gross Profit
KEY PERFORMANCE INDICATORS
MOVINGA SIGNIFICANTLY IMPROVED ITS BUSINESS OVER THE PAST 10 MONTHS

7. 6
… leading to increasing revenues per FTE
11.856
9.111
7.501
6.215
5.970
5.180
3.960
3.009
3.383
2.659
1.500
0
2.000
1.000
500
In €
+346%
August
Net Revenue / FTE in €
DecNov MarFebJan JulyJuneMayApr
2.230
3.765
3.985
3.009
5.160
5.970
6.115
7.501
9.801
11.856
Significant technology improvements …
LIVE TRACKING AND
BOOKING MANAGEMENT
INTELLIGENT
PARTNER ROUTING
SMART VOLUME AND
CAPACITY ESTIMATION
LIVE TRACKING AND
JOB MANAGEMENT
KEY PERFORMANCE INDICATORS
THROUGH TECHNOLOGY ADVANCEMENTS, MOVINGA BECAME LEAN AND EFFICIENT

8. 158
1.230
56
16%
CM3
-64%
33%
COS GP CACCM2
36%
Net AOV
197
411
443
OPS
1.230
197
MEDIA
COMPONENT
CALL CENTER FTE
COMPONENT
KEY PERFORMANCE INDICATORS
MOVINGA EARNS NOW ~€200 PER EXECUTED MOVE AFTER ALL VARIABLE COSTS

9. 8
FUTURE PLANS
MOVINGA JUST RAISED A €22M INVESTMENT ROUND FROM NEW INVESTORS
€22M
Deeper penetration of Germany and France
• Innovative forms of Marketing
• Roll-out of Partner Strategy
• Strong industry partnerships
Extension of Business Model in existing markets
• Strong Tech investments into platform
• Potential consolidation of competitors in markets
• Exploring new segments like B2B, mini and on-demand moves
Discovering new geographies
• Use our scalable platform and automatization to expand
• Focus areas are Scandinavia, BENELUX and AT
• Leverage existing partnerships to scale efficiently
1
2
3

10. 9
2019
12
62
2016
38
20
2017 2018
+62%
2021
118
2020
89
Net Revenues
EBIT
We will need €3.5m
monthly net revenues to
break-even on EBITDA
KEY PERFORMANCE INDICATORS
MOVINGA AIMS TO ACHIEVE BREAK-EVEN IN FRANCE AND GERMANY IN Q2 / 2018

11. finn@movinga.de
LET‘S MOVE!

12. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m