Recommended
More Related Content
Similar to Moving Traffic Media - Digital Agency Overview
Similar to Moving Traffic Media - Digital Agency Overview (20)
Recently uploaded
Recently uploaded (20)
Moving Traffic Media - Digital Agency Overview
- 1. Capabilities Overview and Case Studies
- 2. 2 | M O V I N G T R A F F I C M E D I A . C O M Google PPC Local SEO Traditional SEO Amazon PPC Yelp PPC Link Building Facebook PPC Content Calendar Static Banner Dynamic Banner Native Ads Video SEARCH SOCIAL DISPLAY Community Mgmt LinkedIn Instagram Video Content Mktg 3 Service Categories
- 3. 3 | M O V I N G T R A F F I C M E D I A . C O M QA MEASUREMENT AUDIT MEDIA MGMT Alignment Strategy Insights Testing Execution OPTIMIZATION 3Phase Approach
- 4. 4 | M O V I N G T R A F F I C M E D I A . C O M Case studies are available for any service in any phase
- 5. National Co-Working Space Operator • Service: Paid Search, Display Advertising • Objective: Generate phone and web submission leads • KPI: Cost/Lead • Challenge • Location specific Google Analytics accounts were set up inconsistently making if difficult to accurately count the number of leads generated through paid, owned and earner marketing channels. • Details • Implemented new tracking tags for all submission buttons and location emails • Updated UTM codes to pass lead data correctly to AdWords and Call Rail • Built custom reporting dashboard for each location’s marketing stakeholder • Outcome • Increased leads associated to Google AdWords program by 18% in first month 5 | M O V I N G T R A F F I C M E D I A . C O M
- 6. International Legal Product Company • Service: Paid Search • Objective: Grow Ecommerce Channel • KPI: RoAS • Challenge • With a flat year over year budget, the challenge was to improve the volume of orders by increasing the return on ad spend • Details • Implemented keyword and campaign optimization process • Improved long tail coverage with a product feed based shopping campaign • Created an account level negative keyword list • Outcome • Improved year-over-year RoAS by 5% through a 39% conversion rate improvement 6 | M O V I N G T R A F F I C M E D I A . C O M
- 7. Local Construction Company • Service: Paid Search, Paid Social • Objective: Generate phone and web submission leads • KPI: Cost/Lead • Challenge • Manage a conservative seasonal budget while maximizing reach across a strictly defined geographic target • Details • Built hyper-locally targeted campaigns with dynamic phone call tracking • Implemented quarterly testing program to expand PPC beyond just AdWords • Created an optimization process to evaluate multiple ad platforms for quick reallocations of budget • Outcome • Increased volume of leads by 2X over three years while maintaining CPL 7 | M O V I N G T R A F F I C M E D I A . C O M
- 8. National Investment Firm • Service: Traditional Search Engine Optimization • Objective: Seamless Site Migration • KPI: Target Keyword Rankings • Challenge • Preserve existing keyword rankings through a website redesign and platform migration while simultaneously implementing a SEO growth strategy across the new site. • Details • Conducted a holistic wireframe and content mapping audit • Implemented a redirect strategy to assure server rules where in place • Outcome • Increased page 1 rankings by 139% while increasing number of keywords ranking on first page by 176. 8 | M O V I N G T R A F F I C M E D I A . C O M +176 Page 1 Rankings +139% Increase in Organic Rankings from Baseline 4.9 Average Position Pre/Post Organic Rankings Q1-2014 Q2-2014 Q3-2014 Q4-2014 Q4 Site Launch
- 9. Wilderness Lodge Operator • Service: Local Search Engine Optimization • Objective: Increase Local and Map Listing Volume • KPI: Mobile Speed • Challenge • Constant addition of new video and image content eventfully slowed desktop and mobile site speed which led to gradual lose of top local listing rankings • Details • Technical audit led to removal of page load speed barriers • Content strategy designed to organize new image and video posts • Details • Increased mobile site speed by 30% 9 | M O V I N G T R A F F I C M E D I A . C O M +16% Increase in organic traffic year over year -30% Decrease in average page load time +22% Increase in mobile organic traffic year over year
- 10. 1 0 | M O V I N G T R A F F I C M E D I A . C O M Thank You
- 11. National Medical Billing Company • Service: Traditional Search Engine Optimization • Objective: Increase Non-Brand Organic Traffic • KPI: Organic Traffic Volume • Challenge • Maintain the site’s look and feel to balance current customer’s reliance on the easy navigation while becoming a destination for new visitors. • Details • Keyword research that informed a content gap analysis • Blogger outreach program • Internal linking program and meta tag update • Outcome • Increase non-brand traffic by 156% though new content and optimization 1 1 | M O V I N G T R A F F I C M E D I A . C O M 156% 47% -56% Organic Traffic New Visitors Bounce Rate Pages / Session 160%
- 12. Parenting Advice Publisher • Service: Traditional Search Engine Optimization • Objective: Increase Non-Brand Organic Traffic • KPI: Organic Traffic Volume • Challenge • Establish organic rankings because a technical platform limitation created a duplicate content issue which produced an inability to rank well. • Details • Technical audit • Content analysis • Strategy around category and topic pages • Details • Increased organic traffic by 2000% 1 2 | M O V I N G T R A F F I C M E D I A . C O M June July August September October November +2,009% Increase in Organic Traffic +2,435% Increase in Organic PageViews +8,257% Increase in Mobile Organic Traffic