Moving from the niche to the mass market, by Balthazar de Lavergne, Partner at TheFamily
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Balthazar talks about different strategies you could chose, in function of your business. He will enhance this presentation with business cases, analysing which strategy worked for which company.
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留信网认证的作用:
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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Moving from the niche to the mass market, by Balthazar de Lavergne, Partner at TheFamily
- 1. MOVING FROM THE NICHE TO THE MASSES BALTHAZAR DE LAVERGNE #TFBARCELONA
- 2. EVERYONE HAS TO ✓ Billion clients club (Microsoft, P&G, Unilever, WhatsApp, Facebook, Google & Coke)
- 3. FIND YOUR NICHE ✓ High pain point ✓ Profitable ✓ Large enough
- 4. AND THEN YOU GROW ✓ #1 OBSESSION ✓ GROWTH RATE ✓ SLACK VS WORLD
- 5. AND THEN YOU GROW MORE ✓ VC MONEY ? ✓ UNTIL YOU REACH MONOPOLY
- 6. NICHE DOESN’T MEAN SMALL ✓ Amazon ✓ It’s just a market definition ✓ SAM & TAM
- 7. IT’S NOT A PROCESS ✓ You expand when you have to ✓ Have = you can’t grow fast enough anymore
- 8. IT’S HARD TO RESIST ✓ You have to ✓ Always opportunities ✓ Focus is the one thing you need
- 9. EXPAND AUDIENCES ✓ Skinny people like to eat cake too
- 10. CROSSING THE CHASM ✓ Moving past each category is difficult
- 11. PRODUCT ✓ From fo web: Menu Next Door ✓ From web to mobile: Deliveroo ✓ From iOs to Android: Instagram
- 12. BUILD IT FOR THE MASS ✓ B2B ✓ B2C ✓ The Facebook example
- 13. BE READY ✓ Find the critical mass ✓ Fine tune your processes
- 14. :EVANGELISM ✓ AWS - Algolia ✓ Blablacar
- 15. IT’S VERY DIFFICULT ✓ Twitter ✓ Quora ✓ Reddit ✓ Snapchat
- 17. AMAZON
- 18. ETSY
- 19. ONEMONTHRAILS ✓ Master one ✓ Build new ones
- 20. COCA COLA ✓ Life, Light, Zero ✓ To maintain growth
- 21. AIRBNB ?
- 22. EXPAND THE NICHE ✓ Have to when you create a market ✓ Fast growing niche
- 23. LULULEMON
- 24. CODING
- 25. WESLASH
- 26. TURNING INTO A PLATFORM ✓ Bring new usage for new customers
- 27. SLACK
- 30. TESLA ✓ Roadster ✓ Model S ✓ Model R
- 31. UBER ✓ Black ✓ Uber X ✓ Uber Pool ✓ They also expanded the market
- 32. THANK YOU !