Delivered at Casual Connect USA 2018. Since launching in 2012, Dr. Panda took the world of preschool apps by storm. As the brand evolves, Dr. Panda wants to grow beyond apps. The first initiative to make this happen is Dr. Panda Plus: Home Designer, an app connected toy using AR, combining both digital & physical play. Developing and marketing a physical toy as an app developer, however, does not come without challenges. Join Dr. Panda to learn what it takes to develop a relevant AR toy.