Stendahls started a creative pop up office for a month. This is a short summary of some of the activities in the pop up.

1. 28 days without shoes
Summarizing a month with Stendahls Creative Pop Up

3. Content
» A feeling, an idea, a popup
» 8 am, monday morning
» Ten system developers write about the future
» What works, and what can we improve?
» Stendahls.se
» Rapid prototyping – aps in an hour
» Rapid prototyping – The paper-folding workshop
» #barnkonversationen
» Client presentation & workshop

5. A feeling, an idea, a pop up
How Stendahls Creative Pop Up came to be

6. In May 2013, we took a step out from the office environment at Vasagatan, Gothenburg,
to meet people in a new environment and get new ideas. Out in the real world.
As a creative, you sometimes have to get out of
the office to find the true brilliant ideas. Out in the
real world and meet those you’re communicating
with. Face to face.
During May of 2013, we moved to one of the most
central environments in Gothenburg and created
Stendahls Creative Pop Up. A place where the
public could be a part of, give feedback, criticize
or celebrate the concepts and campaigns we’ve
created. Or simply tell us about what they think
of advertising.
The pop up was also used as an alternative
workplace, as a room for creative workshop
(whether with clients or internal), lectures and a
showroom for our campaigns.
After a month at Kaserntorget, it was time to
summarize and get moving again, only to
reappear somewhere else. Where exactly is at this
time unknown, but it’s guaranteed to be a place
of inspiration. A place where it’s easy for anyone
to stop by and give us new great ideas.
In this presentation, we summarize some of the
activities we filled the moth with at Stendahls
Creative Pop Up. Feel free to contact us if you
want to find out more.
Christer Hedberg
christer.hedberg@stendahls.se

7. A creative space doesn’t demand “fun stuff” to
work. What we liked about the shop premises at
Kaserntorget was the total lack of stuff. It had
walls and a floor. And a big shop window facing
the street.
We filled the room deliberately with very few
things. A few bean bags, a handful of low
footstools, carpets and two tables. The rest was
empty space and the content changed every hour.
Oh right, we filled the room with post-it notes and
sketches. Lots of post-it notes and sketches.
And about that part with walking around in our
socks. It started as a result of not having any
cleaning booked for the premises. But right after
day one, the fact that we were walking around in
our socks got positive comments. And we decided
to keep it that way. One month without shoes.

8. ”It’s pretty damn fun to be
walking around in your socks”
Sofia, Project manager

9. ”It would be great to always work here”
Erik, UX developer

10. ”I wanted to design something that felt playful and inspiring, and
that you wouldn’t miss passing by. At the same time, I wanted to
give the feeling that loads of creative things, thoughts and
dialogues were going on inside the popup. Both high and low.”
Anna,Art Director and designer of the popup profile

13. 8 am, monday morning...
Workshoping with 35 advertising students from Yrkeshögskolan, Gothenburg

15. It was a messy room with 34 excited soon-to-be
advertisers. Everyone was curious since they
were in a new environment. And the promise of
free lunch boosted the mood.
My group, which consisted of four people, had a
good balance. We had fun together, there were
high ceilings and we affirmed each other’s
ideas. The premises and context made a
member of the group feel like provoking, I really
don’t know why. But it was the feeling of being
rebellious that led us into the subject of feces.
I think the person in question thought that feces
would have a provoking effect. Another member
of our group was quick to point out their
intestinal disorders, and the need to keep check
of it. Which is what gave birth to the app ”Poop
Wellness”.
Stendahls Creative Pop Up gave us a place to
be, a method and rebellious inspiration for a
solution to (perhaps) a real problem.”
Jimmy, advertising student.

16. 10 systems developers write about the future
We write a book in three hours

17. Workshop inspired by @timleake / timleake.com and @hyperisland / hyperisland.com

18. ”The feeling of energy. The opportunity to spread out,
spatially and in the mind. Everything could go up on the
walls. It can be summarized in curiosity, commitment
and space.”
Anna-Maria, Key Account Manager

22. ”I wanted to shake thing up. So I threw in
some zombies and hoped for the best.”
Rodrigo, Systems developer

25. What works, and what can we improve?
Workshops with our teams

27. ”Engaging and fun!”
Karin,Accound manager

29. ”Shoes off. That’s the main thing. I take of my sandals. Hmm... Barefooted on the floor
tiles. Should I have brought socks? Oh well. Somebody else will leave footprints.
But so what? I sneak in. Into the room, between the pillars.
The team are circulating. What is this? What are we going to do?
There are many sceptics. Friendly greetings are made between tightly pressed lips.
Not knowing is debilitating.
After a few visits to the bathroom, mugs of coffee and water, we begin to feel at home.
Despite impossible beanbags and small puffs. Hopefully, Christer and Henrik will be
standing steadily in the foreground. Remaining butts sink merciless down onto the
floor in helpless piles. Well, at least mine.
But we’re soon off. Up on our feet again. What’s our state of mind? We’re to be nice –
and have fun! Down on the floor again, bring out the post-it notes.
The sceptics are weary. But suddenly, there it is – the magic. The sound of felt pens
scraping over the notes. Lowered heads mixed with contemplating looks towards the
wall. Brown paper. Can this room get any uglier? Doesn’t look like it. Grey, cold, messy.
But as we know, beauty comes from within. And as time goes on and we stick the
notes on to the wall, the room becomes lighter, warmer and the mood almost becomes
beautiful. Energy, commitment and lots of laughter.
When we leave, positively surprised, with new common insights and goals, the thought
of going home and having a baby feels a bit dull. Every hand that reaches out to help
me up from the floor time after time is a reflection of the feeling in the trucks room.
We’re a damn good team, to say the least. It can only improve from here.”
Jennie, pregnant copywriter

30. Reflection...
Summarizing thoughts after a team workshop

31. Stendahls.se
We re-think our own website

36. Rapid prototyping
Less talk, more prototypes. Creating apps in an hour.

37. Workshop inspiration: @perhakansson / perhakansson.com
Get an idea, sketch, try it, think again, try it again.
All in a matter of seconds.
Rapid prototyping in action at the mobile workshop

38. ”To have a workshop in such a stripped down and simple
environment were great. It was easy to focus and to kick-
start a creative mind-set. And I also really enjoyed working
with colleagues who I never really meet unless I say hello to
them while passing by in our office.
I’ve started prototyping a lot more on paper since the popup.
This night I was up prototyping slides on paper for a lunch
where I’m giving a presentation. I think I’ll end up taking
photos of the prototypes and using them in slides, which I
make in impress.js. Prototyping FTW!”
Erik, Systems developer

39. ”One thing I found was everyone was there, both physically and
mentally. Everyone was in a workshop mood and wanted to have a
good time. So, why was that? Maybe it was the walk to the
premises that, like a small ritual, got everyone’s minds working the
same? You got to let go, laugh for a while, and get some fresh air.
Maybe it was insecurity, why do we have this popup? And with
that, there was the realisation of maybe, it’s because we’re on the
floor with no shoes on?
The walk to the pop up also gave us time to reflect and develop
ideas even more.”
Mats-Ola, Systems developer

40. ”I really appreciated the change of scenery,
both physically and mentally, and my opinion
is that the physical change really encouraged
thinking out of the box. The walk to the pop
up gave us time to reflect and develop ideas
even more.”
Lars, Systems developer

41. ”I thought it was great to meet your work
colleagues outside the office. I got new
energy and opened my way of thinking.
It would be fun to continue this form at
other premises.”
Anna,Assisting Art Director

42. ”Who knew you could draw an apple so
many times without it looking the same
– and without even thinking?”
Systems developer

43. Rapid prototyping
Solving problems with paper prototypes

44. ”It was great to let loose with paper, scissors
and pens. No computer whatsoever. And not
thinking ahead, just folding, folding again and
cutting. And folding again.”
Anna,Art Director

47. #barnkonversationen
Our latest pro bono campaign for Solrosen/Gothenburg’s Rescue Mission

48. ”Sometimes you need to be in a new box rather than the
old box, to manage to think outside the box. Stendahls
Creative Pop Up is a reminder to not always think
creatively, but to be creative.”
Kristian,Art Director

50. The office outside the office
Emil, the managing director of Gothenburg’s Rescue Mission working at Stendahls Pop Up.

51. Radio
The local radio station P4 Göteborg interviews Line from Solrosen and Malin from Gothenburg’s Rescue Mission.

52. The night shift
Dinner on the floor before the last push is made to launch the #barnkonversationen.campaign

53. TV
The local TV station TV4 Göteborg interviews
Line from Solrosen.

54. Client presentation & workshop
An engaging hands-on-up-on-our-feet-let’s-do-it environment

56. ”A major strategy demands a big space.
In the pop up, we were completely free to
cover every wall, and we ended up seeing
new connections in the material. And it got
even better when the client dropped by to
work with us.”
Henrik, Key Account Manager

59. We are 120 personalities who are driven by
curiosity and the joy of innovation.
With half of us being creative technology
developers and the other half being creators, we
look at ourselves as more of inventors than
advertisers.
You’ll find more about us at www.stendahls.se
Do you wish to get our weekly mail where we
have an eye on the world and give tips on trends
in the digital world? Email us at
online@stendahls.se.
Regards,
Us at Stendahls
A bit about us

60. Last but not least...
Big thanks to Wallenstam who liked our idea and lend us the premises for the
popup. We hope that the next tenant will like it as much as we did.