A production logo is a logo used by movie and television studios to brand their productions. It is usually seen at the beginning of movies or the end of TV shows. Purple-Eye Productions chose their logo to stand out from others and present their talents. Their simple logo features a purple eye to represent the studio name and highlight the relationship between male and female protagonists in their films through a mix of pink and blue colors. The black background and basic eye design make the logo easily recognizable to audiences.

1. MOVIE PRODUCTION
LOGOS
PURPLE-EYE PRODUCTIONS

2. WHAT IS A PRODUCTION LOGO?
•
A PRODUCTION LOGO IS A LOGO THAT IS USED BY MOVIE STUDIOS AND TELEVISION PRODUCTION
COMPANIES IN ORDER TO BRAND WHAT THEY PRODUCE. PRODUCTION LOGOS ARE USUALLY SEEN AT
THE BEGINNING OF A THEATRICAL MOVIE OR AT THE END OF A TELEVISION PROGRAM. MANY LOGOS
HAVE BECOME FAMOUS OVER THE YEARS, SUCH AS THE ‘20 TH CENTURY FOX PICTURES OR THE
PARAMOUNT PICTURE’S MOUNTAIN. THESE ARE SOME CURRENT LOGOS THAT ARE OWNED BY MOVIE
PRODUCTIONS AND ARE VERY WELL KNOWN.

3. WHAT INSPIRED US TO CHOOSE
OUR LOGO?
•
THERE ARE MANY REASONS BEHIND WHY WE CHOSE OUR PRODUCTION LOGO; ONE INCLUDES
IT BEING UNIQUE THAN OTHER PRODUCTION LOGOS, WITH THE DESIGN AND THE NAME BEING
UNIQUE, IT ENABLES US TO STAND OUT AND PRESENT OUR TALENTS AND SKILLS.
•
ANOTHER REASON THAT INSPIRED US TO CHOOSE OUR LOGO IS DUE TO IT BEING SIMPLE;
CONVENTIONALLY ALL PRODUCTION LOGOS ARE SEEN TO BE SIMPLE IN ORDER TO CATCH THE
AUDIENCE’S ATTENTION.
•
ANOTHER REASON FOR CHOOSING OUR LOGO IS BECAUSE OF THE LINK BETWEEN THE NAME
‘PURPLE-EYE PRODUCTIONS’ AND THE DESIGN OF THE ACTUAL PURPLE EYE; THE NAME IS EASY
TO PICK UP ON AND ALSO THE LOGO PORTRAYS A BASIC EYE THAT IS COLOURED PURPLE.
•
WE USED A MIXTURE OF COLOURS; A VERY PINK/PURPLE TONE WAS USED TO HIGHLIGHT THE
FEMININITY THAT OCCURS IN OUR FILM OPENING; BUT THE COLOUR BLUE WAS ALSO USED TO
OUTLINE THE MASCULINITY. THE TWO COLOURS MERGE TOGETHER TO EXPRESS THE
RELATIONSHIP BETWEEN OUR MALE AND FEMALE PROTAGONISTS.

4. ANNOTATIONS OF OUR LOGO…
The reason why we
chose the background
colour to be black is
because we wanted the
actual design of the
eye to stand out to the
audience.
We chose to keep the
design to a basic extent
so it does not confuse the
audience; instead we
were aiming to make our
logo well known to them.
The contrast between the colours
in general makes the logo design
stand out which is what we were
aiming for.
Our production name ‘PurpleEye’ was chosen suited to the
design of the eye which is purple;
this makes it easy for the
audience to recognise the link
straight away.
The two colours mix
together to highlight the
relationship between the
protagonists; pink is seen
to be a feminine colour
whereas the blue
represents masculinity
therefore as it shows in the
design both colours come
together, the same way in
the film opening the both
characters share a loving
relationship when they
come together.