Mountain Mudd is a specialty coffee brand that originated in the United States and is now expanding internationally. They are opening their first location in Izmir, Turkey, with plans to eventually open locations in other major Turkish cities as well. Mountain Mudd aims to provide high quality coffee and food products in a quick and convenient format, through coffee huts and kiosks located in areas like gas stations, shopping centers, and entertainment venues. The opening of the Izmir location was announced at a press conference, where the company emphasized their goal of being the top quality coffee brand in Turkey. Famous Turkish celebrities will attend the grand opening events to generate excitement from the local community in Izmir.

1. MOUNTAIN MUDD
in izmir
Didem Abatay

2. WHY MOUNTAIN MUDD ?
• In recent days the concern of coffee shops are increasing visibly
•There are lots of coffeshops in everywhere
• Should be preferred busy streets or inside of the shopping center for
investment
•However rent of this kind of places is too much and this cause some
risks.
•As a result of these Mountain Mudd emerges as a new idea.
•Everything made to your satisfaction!

3. WHAT IS MOUNTAIN MUDD
• Firstly ; when you have not enough time and want to drink a coffee you
can take a coffee from this coffee hut.
•This is a very practical and quick way of to take coffee even with your
car
•It is a delicious and unique product line, offered through fun and friendly
places

4. WHAT IS MOUNTAIN MUDD
• These huts can be built in service area, petrol stations, large shopping
centers vacation places or entertainment area.

5. WHAT IS MOUNTAIN MUDD
• Mountain mudd can be built as a kiosk

6. WHAT IS MOUNTAIN MUDD
•The Mountain Mudd Espresso® which is a specialty coffee brand began in
Billings,Montana kiosk in 1994.
• Today, Mountain Mudd Espresso franchises outlets across the country and
the globe.
•In 2011, Mountain Mudd Espresso ranked in Entrepreneur’s Franchise 500
-Now; MOUNTAIN MUDD is going to be opened in izmir

7. TARGETS OF MOUNTAIN MUDD
• Aimed to be the best quality coffee products in Turkey .
• After the opening first Mountain Mudd in Izmir , planned to open in 4
different cities of Turkey. (Istanbul, Ankara, Antalya, Bursa )
•Attract the attantions of people some special opening organizations will be
arranged. For instance;

8. ORGANIZATIONS
• MOUNTAIN MUDD made some organizations and openings with
famous vine phenomenons who are ANIL ILTER, AND CAN CEKIN
•And also, they will attent the opening of Mountain Mudd in Izmir and
have some speechs and activites with the public of İzmir.

10. PRESS RELEASE
•
Make mountain mudd your mornings stop for the best breakfast sandwich
anywhere.Add a cup coffee or a espresso drink and your day will be
awesome.
•
Mountain Mudd, which is the most famous coffee shop in USA is presented
it’s new store which will be opened in Izmir with a meeting in Swissotel.
•
Our family welcomes you .. We have a unique coffee shop with a large
variety of food. Everything made to your satisfaction! We have a nice
variety of desserts and the best quality coffee products around. Hot or
cold we have it all at Mountain Mudd.. Come see for yourself. Mountain
Mudd count the days to meet with the public of the Izmir. The press
conference which was held in Swissotel Izmir on 4th January attracted the
press and participants.

11. PRESS RELEASE
•The opening speech was made by Dana Ludden who is the manager of
supply& distribution. In her speech she mentioned that; Mountain Mudd
will draw attention and they will reach their aim in Izmir and we want to be
first in Turkish Market. After that, Jackie Mota took ovet the microphone
and told that; Mountain Mudd has succeded good jobs in a short period of
time and iwill be a part of everyday life of every people. In addition she
continued her speech with the organizations of the opening of Izmir Store.
Famous vine phenomenons Anıl İlter and Can Cekin are going to be invited
some organizations.

12. PRESS RELEASE
•The opening of Mountain Mudd in Izmir was appreciated by the pressman.
At the end of the meeting curiuos and wondering issue is the expression of
public of the Izmir.
•For more information:
•Burçin Büke
•Public Relations Director
•05062095391
•burcinbuke@mountainmood.com

13. THANK YOU FOR LISTENING…