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Mount Vernon
Digital  Concepts
Responsive  Website	
The  current  Mount  Vernon  website  
looks  great  on  a  desktop  device  
however  requires  pinch  and  zoom  to  
navigate  on  mobile.    	
	
Updating  the  Drupal  theme  to  a  
responsive  design  would  enable  easier  
access  on  mobile  devices  allowing  the  
site  to  be  used  more  frequently  with  
visitors  while  on  the  grounds  but  also  
ready  for  more  classrooms  as  they  
move  to  tablets.
Digital  Collection	
Every  museum  has  the  challenge  that  they  
cannot  display  everything  in  their  
collection.    Using  high  resolution  
photography  with  modern  digital  cameras  
and  3D  navigation  software  every  artifact  
could  be  made  available  to  navigate  
online.    The  ability  to  navigate  through  
touch  or  mouse  in  multiple  dimension  and  
angles.    The  entire  collection  could  be  
made  available  through  the  website  for  all  
to  discover  and  enjoy.
QR  Codes	
With  a  digital  collection  online  
enabling  QR  codes  on  each  of  
the  objects  on  the  grounds  
would  allow:	
•  Access  to  complete  history	
•  Videos  on  how  an  object  was  
used  or  created	
•  Foreign  translations	
•  Audio  narrations	
•  Shareable  links  to  friends	
•  Analytics  on  what  items  
were  most  consumed	
“Washington  
Crossing  the	
Delaware”	
	
Emanuel    
Go+lieb  Leu/e
Digital  Guidebooks	
Leveraging  a  digital  publish  platform  
such  as  Mag+  (magplus.com)  visitors  
could  pre-­‐‑download  publications  to  
prepare  their  visit  to  the  grounds  on  
their  smartphone  or  tablet.	
	
Digital  publishing  would  provide  the  
ability  to  use  video  and  audio  as  well  
as  enabling  more  foreign  translations  
to  be  accessible  to  visitors.
Six  Degrees  of  Washington	
George  Washington  was  certainly  the  
pivotal  leader  in  the  Revolutionary  
War  and  the  founding  of  our  nation.    
However  the  related  history  of  the  
people  that  supported  the  efforts  tell  a  
powerful  story.	
	
Creating  a  virtual  wall  that  allows  
individuals  to  explore  the  connections  
to  Washington  and  others  would  
provide  a  great  educational  experience  
and  show  the  true  power  of  
relationships  in  history.
RFID  Exhibit	
Radio  frequency  identification  (RIFD)  
allows  objects  to  respond  to  a  wireless  
signal.    This  can  make  for  a  very  
interesting  exhibit  where  objects  can  be  
tagged  and  then  the  environment  can  
respond  to  the  object.	
	
The  most  basic  of  this  would  be  a  wall  
of  replica  objects  from  the  mansion  
that  could  be  placed  on  a  pedestal  and  
have  that  object  play  a  video  or  
interactive  element.    This  experience  
would  be  great  for  a  children'ʹs  exhibit.
Google  Maps	
Making  the  grounds  accessible  to  
those  who  cannot  travel  to  
Alexandria  could  be  made  easier  by  
inviting  Google  to  bring  their  
mapping  technology  to  Mount  
Vernon.	
	
Google  has  already  done  this  for  
several  National  Parks  and  ski  trails.    
Making  the  results  of  their  mapping  
available  as  an  embedded  experience  
on  MountVernon.org  marking  POI  
would  make  a  unique  experience.
Facebook  Trivia	
Each  week  a  new  question  about  
George  Washington  or  the  mansion  
would  be  posted  to  Facebook.    
Individuals  could  vote  on  the  
response.    Driving  up  the  Mount  
Vernon  Facebook  presence  by  
spurring  discussions.	
	
A  leaderboard  could  be  kept  to  see  
how  you  compare  to  your  friends  and  
with  all  participants.	
George	
  Washington	
  was	
  paid	
  an	
  
annual	
  salary	
  of	
  what	
  as	
  our	
  first	
  
President?	
  
$5,000	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  $10,000	
  
	
  
$15,000	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  $25,000	
  
Virtual  Timeline  of  Washington’s  Life	
Mount  Vernon  should  be  the  primary  source  for  everything  George  
Washington  a  preserving  an  extensive  virtual  timeline  of  his  life  
available  for  all  online  would  ensure  this  legacy.
George  Washington  Slept  Here  Sticker	
Many  hotels  claim  that  George  
Washington  slept  here.    Now  they  
can  make  it  official.    For  a  nominal  
fee  in  support  of  Mount  Vernon  
hotels  can  confirm  this  claim  
through  records  kept  in  the  Mount  
Vernon  archives  and  proudly  
display  the  honor  through  a  
window  badge.	
October	
  10,	
  1789	
  
CerEfied	
  by	
  Mount	
  Vernon	
  
Washington	
  Slept	
  Here	
  
Plan  Your  Visit	
Each  year  over  one  million  visitors  come  to  
Mount  Vernon.    Allowing  visitors  to  plan  
their  trip  and  indicate  what  date  they  are  
planning  to  visit  the  estate  could  trigger  
automated  emails  prior  and  after  their  visit  
encouraging  that  they  consume  all  of  the  
digital  resources  in  preparation  and  also  
consider  becoming  a  member.	
	
This  method  could  be  used  to  continue  the  
experience  through  365  days  of  
Washington,  a  daily  trivia  history  that  
enables  a  continued  experience  after  your  
visit.
Send  Yourself  a  Virtual  Postcard	
Using  a  mobile  application  
available  publicly  through  the  
Apple  App  Store  and  Google  
Play  store  you  can  easily  share  a  
digital  postcard  with  friends  and  
family  through  email  or  social  
media.    The  app  would  
superimpose  a  welcome  image  on  
top  of  the  image  taken  and  would  
share  facts  about  Mount  Vernon  
upon  sharing.	
Greetings from Mount Vernon
Members  Pin	
To  encourage  increased  
membership  those  who  are  at  a  
certain  sustainer  level  could  be  
issued  RIFD  lapel  pins  that  if  
they  wear  them  to  the  estate  
when  they  enter  the  visitors  
center  they  would  be  greeted  
by  name  in  their  preferred  
language  (as  indicated  when  
they  apply)	
Welcome	
  Dan!	
  
Bienvenido	
  Carlos!	
  
歓迎	
  Kim!	
  
Hashtag  Wall	
For  those  visiting  Mount  Vernon  if  they  
utilize  the  hashtag  #mountvernon  and  
share  a  message  or  photo  geotaged  to  
the  estate  then  the  message  and  photo  
could  be  displayed  online  through  a  
virtual  visitor  wall.	
	
Image  and  notices  could  be  shown  in  an  
elegant  way  by  utilizing  tablets  on-­‐‑site  
at  the  visitor  center  with  the  most  
popular  posts.
The  Mount  Vernon  Collection  on  Pintrest	
Do  you  like  an  item  from  the  estate?    
Would  you  like  to  have  something  
similar  at  home?    This  is  the  concept  
that  thrives  in  Williamsburg.    	
	
A  similar  experience  could  be  achieved  
through  a  Pintrest  wall  pinning  
elements  from  the  gift  shop  and  online  
that  are  inspired  from  items  seen  at  the  
estate.  
Thank You
Maehew  Briney	
mkbriney@gmail.com	
703-­‐‑608-­‐‑3414

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Mount Vernon Digitial Concepts

  • 2. Responsive  Website The  current  Mount  Vernon  website   looks  great  on  a  desktop  device   however  requires  pinch  and  zoom  to   navigate  on  mobile.     Updating  the  Drupal  theme  to  a   responsive  design  would  enable  easier   access  on  mobile  devices  allowing  the   site  to  be  used  more  frequently  with   visitors  while  on  the  grounds  but  also   ready  for  more  classrooms  as  they   move  to  tablets.
  • 3. Digital  Collection Every  museum  has  the  challenge  that  they   cannot  display  everything  in  their   collection.    Using  high  resolution   photography  with  modern  digital  cameras   and  3D  navigation  software  every  artifact   could  be  made  available  to  navigate   online.    The  ability  to  navigate  through   touch  or  mouse  in  multiple  dimension  and   angles.    The  entire  collection  could  be   made  available  through  the  website  for  all   to  discover  and  enjoy.
  • 4. QR  Codes With  a  digital  collection  online   enabling  QR  codes  on  each  of   the  objects  on  the  grounds   would  allow: •  Access  to  complete  history •  Videos  on  how  an  object  was   used  or  created •  Foreign  translations •  Audio  narrations •  Shareable  links  to  friends •  Analytics  on  what  items   were  most  consumed “Washington   Crossing  the Delaware” Emanuel     Go+lieb  Leu/e
  • 5. Digital  Guidebooks Leveraging  a  digital  publish  platform   such  as  Mag+  (magplus.com)  visitors   could  pre-­‐‑download  publications  to   prepare  their  visit  to  the  grounds  on   their  smartphone  or  tablet. Digital  publishing  would  provide  the   ability  to  use  video  and  audio  as  well   as  enabling  more  foreign  translations   to  be  accessible  to  visitors.
  • 6. Six  Degrees  of  Washington George  Washington  was  certainly  the   pivotal  leader  in  the  Revolutionary   War  and  the  founding  of  our  nation.     However  the  related  history  of  the   people  that  supported  the  efforts  tell  a   powerful  story. Creating  a  virtual  wall  that  allows   individuals  to  explore  the  connections   to  Washington  and  others  would   provide  a  great  educational  experience   and  show  the  true  power  of   relationships  in  history.
  • 7. RFID  Exhibit Radio  frequency  identification  (RIFD)   allows  objects  to  respond  to  a  wireless   signal.    This  can  make  for  a  very   interesting  exhibit  where  objects  can  be   tagged  and  then  the  environment  can   respond  to  the  object. The  most  basic  of  this  would  be  a  wall   of  replica  objects  from  the  mansion   that  could  be  placed  on  a  pedestal  and   have  that  object  play  a  video  or   interactive  element.    This  experience   would  be  great  for  a  children'ʹs  exhibit.
  • 8. Google  Maps Making  the  grounds  accessible  to   those  who  cannot  travel  to   Alexandria  could  be  made  easier  by   inviting  Google  to  bring  their   mapping  technology  to  Mount   Vernon. Google  has  already  done  this  for   several  National  Parks  and  ski  trails.     Making  the  results  of  their  mapping   available  as  an  embedded  experience   on  MountVernon.org  marking  POI   would  make  a  unique  experience.
  • 9. Facebook  Trivia Each  week  a  new  question  about   George  Washington  or  the  mansion   would  be  posted  to  Facebook.     Individuals  could  vote  on  the   response.    Driving  up  the  Mount   Vernon  Facebook  presence  by   spurring  discussions. A  leaderboard  could  be  kept  to  see   how  you  compare  to  your  friends  and   with  all  participants. George  Washington  was  paid  an   annual  salary  of  what  as  our  first   President?   $5,000                              $10,000     $15,000                          $25,000  
  • 10. Virtual  Timeline  of  Washington’s  Life Mount  Vernon  should  be  the  primary  source  for  everything  George   Washington  a  preserving  an  extensive  virtual  timeline  of  his  life   available  for  all  online  would  ensure  this  legacy.
  • 11. George  Washington  Slept  Here  Sticker Many  hotels  claim  that  George   Washington  slept  here.    Now  they   can  make  it  official.    For  a  nominal   fee  in  support  of  Mount  Vernon   hotels  can  confirm  this  claim   through  records  kept  in  the  Mount   Vernon  archives  and  proudly   display  the  honor  through  a   window  badge. October  10,  1789   CerEfied  by  Mount  Vernon   Washington  Slept  Here  
  • 12. Plan  Your  Visit Each  year  over  one  million  visitors  come  to   Mount  Vernon.    Allowing  visitors  to  plan   their  trip  and  indicate  what  date  they  are   planning  to  visit  the  estate  could  trigger   automated  emails  prior  and  after  their  visit   encouraging  that  they  consume  all  of  the   digital  resources  in  preparation  and  also   consider  becoming  a  member. This  method  could  be  used  to  continue  the   experience  through  365  days  of   Washington,  a  daily  trivia  history  that   enables  a  continued  experience  after  your   visit.
  • 13. Send  Yourself  a  Virtual  Postcard Using  a  mobile  application   available  publicly  through  the   Apple  App  Store  and  Google   Play  store  you  can  easily  share  a   digital  postcard  with  friends  and   family  through  email  or  social   media.    The  app  would   superimpose  a  welcome  image  on   top  of  the  image  taken  and  would   share  facts  about  Mount  Vernon   upon  sharing. Greetings from Mount Vernon
  • 14. Members  Pin To  encourage  increased   membership  those  who  are  at  a   certain  sustainer  level  could  be   issued  RIFD  lapel  pins  that  if   they  wear  them  to  the  estate   when  they  enter  the  visitors   center  they  would  be  greeted   by  name  in  their  preferred   language  (as  indicated  when   they  apply) Welcome  Dan!   Bienvenido  Carlos!   歓迎  Kim!  
  • 15. Hashtag  Wall For  those  visiting  Mount  Vernon  if  they   utilize  the  hashtag  #mountvernon  and   share  a  message  or  photo  geotaged  to   the  estate  then  the  message  and  photo   could  be  displayed  online  through  a   virtual  visitor  wall. Image  and  notices  could  be  shown  in  an   elegant  way  by  utilizing  tablets  on-­‐‑site   at  the  visitor  center  with  the  most   popular  posts.
  • 16. The  Mount  Vernon  Collection  on  Pintrest Do  you  like  an  item  from  the  estate?     Would  you  like  to  have  something   similar  at  home?    This  is  the  concept   that  thrives  in  Williamsburg.     A  similar  experience  could  be  achieved   through  a  Pintrest  wall  pinning   elements  from  the  gift  shop  and  online   that  are  inspired  from  items  seen  at  the   estate.