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This is part of our 20 Interesting Things series that will look at interesting and innovative happenings in the digital and social worlds. Look for our other presentations that Foursquare, crowdsourcing, QR codes and goodness.
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Reactive is a digital agency specialising in strategy, creative, technology and marketing with over 150 staff across our five offices in Melbourne, Sydney, London, Auckland and New York.
Our reputation is one of excellence and innovation in the online channel — evidenced not only by the quality of work we do but also by the results we achieve for our clients.
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A presentation for the International Training Programme run by the British Museum for museum professionals from around the world. This is based on a presentation I prepared for OpenCulture 2011, but includes additional material on mobile phones/devices including the 'Hidden Histories' pilot.
Reactive is a digital agency specialising in strategy, creative, technology and marketing with over 150 staff across our five offices in Melbourne, Sydney, London, Auckland and New York.
Our reputation is one of excellence and innovation in the online channel — evidenced not only by the quality of work we do but also by the results we achieve for our clients.
Over the past sixteen years, we have designed, built and marketed hundreds of websites for some of Australia, New Zealand, America and Europe’s most prestigious clients including blue-chip corporate, retail and travel brands, B2B companies across all industries, as well as Local, State and Commonwealth Government. Clients we have created websites and performed online marketing for include Rip Curl, British Airways, Cervélo, Sydney Airport, Coles Group, ANZ, Nissan, Tesco and Amnesty International Australia.
Our focus is on planning and implementing engaging online experiences that fuel profitable growth for our clients. We work with you to unearth the most effective methods and solutions to fulfill your business objectives online.
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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2. Responsive Website
The current Mount Vernon website
looks great on a desktop device
however requires pinch and zoom to
navigate on mobile.
Updating the Drupal theme to a
responsive design would enable easier
access on mobile devices allowing the
site to be used more frequently with
visitors while on the grounds but also
ready for more classrooms as they
move to tablets.
3. Digital Collection
Every museum has the challenge that they
cannot display everything in their
collection. Using high resolution
photography with modern digital cameras
and 3D navigation software every artifact
could be made available to navigate
online. The ability to navigate through
touch or mouse in multiple dimension and
angles. The entire collection could be
made available through the website for all
to discover and enjoy.
4. QR Codes
With a digital collection online
enabling QR codes on each of
the objects on the grounds
would allow:
• Access to complete history
• Videos on how an object was
used or created
• Foreign translations
• Audio narrations
• Shareable links to friends
• Analytics on what items
were most consumed
“Washington
Crossing the
Delaware”
Emanuel
Go+lieb Leu/e
5. Digital Guidebooks
Leveraging a digital publish platform
such as Mag+ (magplus.com) visitors
could pre-‐‑download publications to
prepare their visit to the grounds on
their smartphone or tablet.
Digital publishing would provide the
ability to use video and audio as well
as enabling more foreign translations
to be accessible to visitors.
6. Six Degrees of Washington
George Washington was certainly the
pivotal leader in the Revolutionary
War and the founding of our nation.
However the related history of the
people that supported the efforts tell a
powerful story.
Creating a virtual wall that allows
individuals to explore the connections
to Washington and others would
provide a great educational experience
and show the true power of
relationships in history.
7. RFID Exhibit
Radio frequency identification (RIFD)
allows objects to respond to a wireless
signal. This can make for a very
interesting exhibit where objects can be
tagged and then the environment can
respond to the object.
The most basic of this would be a wall
of replica objects from the mansion
that could be placed on a pedestal and
have that object play a video or
interactive element. This experience
would be great for a children'ʹs exhibit.
8. Google Maps
Making the grounds accessible to
those who cannot travel to
Alexandria could be made easier by
inviting Google to bring their
mapping technology to Mount
Vernon.
Google has already done this for
several National Parks and ski trails.
Making the results of their mapping
available as an embedded experience
on MountVernon.org marking POI
would make a unique experience.
9. Facebook Trivia
Each week a new question about
George Washington or the mansion
would be posted to Facebook.
Individuals could vote on the
response. Driving up the Mount
Vernon Facebook presence by
spurring discussions.
A leaderboard could be kept to see
how you compare to your friends and
with all participants.
George
Washington
was
paid
an
annual
salary
of
what
as
our
first
President?
$5,000
$10,000
$15,000
$25,000
10. Virtual Timeline of Washington’s Life
Mount Vernon should be the primary source for everything George
Washington a preserving an extensive virtual timeline of his life
available for all online would ensure this legacy.
11. George Washington Slept Here Sticker
Many hotels claim that George
Washington slept here. Now they
can make it official. For a nominal
fee in support of Mount Vernon
hotels can confirm this claim
through records kept in the Mount
Vernon archives and proudly
display the honor through a
window badge.
October
10,
1789
CerEfied
by
Mount
Vernon
Washington
Slept
Here
12. Plan Your Visit
Each year over one million visitors come to
Mount Vernon. Allowing visitors to plan
their trip and indicate what date they are
planning to visit the estate could trigger
automated emails prior and after their visit
encouraging that they consume all of the
digital resources in preparation and also
consider becoming a member.
This method could be used to continue the
experience through 365 days of
Washington, a daily trivia history that
enables a continued experience after your
visit.
13. Send Yourself a Virtual Postcard
Using a mobile application
available publicly through the
Apple App Store and Google
Play store you can easily share a
digital postcard with friends and
family through email or social
media. The app would
superimpose a welcome image on
top of the image taken and would
share facts about Mount Vernon
upon sharing.
Greetings from Mount Vernon
14. Members Pin
To encourage increased
membership those who are at a
certain sustainer level could be
issued RIFD lapel pins that if
they wear them to the estate
when they enter the visitors
center they would be greeted
by name in their preferred
language (as indicated when
they apply)
Welcome
Dan!
Bienvenido
Carlos!
歓迎
Kim!
15. Hashtag Wall
For those visiting Mount Vernon if they
utilize the hashtag #mountvernon and
share a message or photo geotaged to
the estate then the message and photo
could be displayed online through a
virtual visitor wall.
Image and notices could be shown in an
elegant way by utilizing tablets on-‐‑site
at the visitor center with the most
popular posts.
16. The Mount Vernon Collection on Pintrest
Do you like an item from the estate?
Would you like to have something
similar at home? This is the concept
that thrives in Williamsburg.
A similar experience could be achieved
through a Pintrest wall pinning
elements from the gift shop and online
that are inspired from items seen at the
estate.