A presentation based on the study, "Motivators for the intention to use mobile TV: A comparison of South Korean males and females" by Yung Kyun Choi, Juran Kim and Sally McMillan published in 2009.

1. Motivatorsfor the intentionto usemobile TV A comparison of South Korean males and females Presented by Cathy Britt University of Washington: COM 546 April 26, 2011 Photo by Phi-Hong Ha, 2009

2. Mobile TV in South Korea Photo by Nicolas Nova, 2009

3. Entertainment Social interaction Permanent access Pass time Fashion/status Attitude Intention Photo by John Gamboa, 2010

6. Challenges Photo by Nicolas Nova, 2009

8. Would you rather watch live TV or on-demand TV on your mobile devices?

9. What do you think of the emergency-alert option of mobile TV?Photo by Younghee Jung, 2007

11. Mobile TV, Nicolas Nova, http://www.flickr.com/photos/nnova/3948168895/sizes/z/

12. Can’t remember where in Dresden I found these, Phi-Hong Ha http://www.flickr.com/photos/hhaduong/5003566033/

13. DMB Mobile TV, John Gamboahttp://www.flickr.com/photos/jgamboa/4642112122/

14. Mobile TV on LG Prada, Younghee Jung, http://www.flickr.com/photos/younghee/1778697575/Creative Commons License – Attribution, Non-Commercial Cathy Britt, University of Washington brittca@uw.edu, @CathyABritt