Motivation refers to the factors that energize and direct behavior. There are internal and external motivators. Basic motivational processes involve needs and drives like hunger, thirst, sex, and pain avoidance. Maslow's hierarchy of needs categorizes human motivations. Motivating factors include recognition, respect, interesting work, listening, and empowering others. Demotivating factors are unfair criticism, negative criticism, rewarding non-performers, fear of failure, complacency from success, lack of direction, and low self-esteem. The greatest motivator is self-motivation through belief in one's own responsibility for actions.

1. Motivation

2. Objectives:
by the end of
this lecture,
each student
will be able
to:
Explain Motivating and demotivating factors.
Determine The classification of motivation.
Discuss Discuss basic motivational process.
Define the concept of motivation

3. Introduction
When we ask: “what motivates a person to risk his life saving
another? Or working long hours to achieve a particular goal
We usually means, why does he behave as he does?
The term “motivation” refers to the cause or why of
behavior.
Psychologists, then usually narrow the concept of
motivation to those factors that energizes behavior and
give it direction.

4. Concept of Motivation:
 Motivation is something that encourages action
or feeling. To motivate means to encourage and
inspire. Motivation can also mean to turn on or
ignite the feeling or action.

5. Basic
motivational
process
Needs and Drives:
 *A drive: “is an aroused state resulting from
some of bodily tissue needs, this aroused
condition motivates the person to initiate
behavior or action”.
 *A need: represents physiological state of tissue
as food, water, oxygen or avoidance of pain.

6. Primitive motivators:
❑ Hunger
❑ Thirst
❑ Sex
❑ Avoidance of pain

7. Maslow’s hierarchy of human needs

8. Motivation is classified into two types:
External
motivation
Internal
motivation

9. MOTIVATING
FACTORS:
What we really want to accomplish is self-
motivation, when people do things for their
own reasons and not yours. That is lasting
motivation.
Remember, the greatest motivator is belief.
We must inculcate in ourselves the belief
that we are responsible for our actions and
behavior. When people accept
responsibility, everything improves quality,
productivity, relationships and teamwork.

10. A few steps to motivate others:
Give recognition Give respect Make work interesting
Be a good listener
Help but don't do for
others what they
should do for
themselves

11. DEMOTIVATING
FACTORS:
Unfair criticism
Negative criticism
Rewarding the non-performer which can be demotivating
for the performer
Failure or fear of failure
Success which leads to complacence
Lack of direction
Low self-esteem

12. Thank
you