The interactive Iron Man DVD menu displays play, subtitles, special features and scene selection options. Iron Man is animated and in bold colors to stand out against faded film clips playing behind him. Visual effects and animation are used to make Iron Man pop out from the menu. Techniques like sharpening and opacity are applied to Iron Man and the menu to make them stand out clearly. The video format is likely HD to match the high quality of the film, with a 16:9 screen ratio and resolution suitable for HD display.

1. Salford City College
Eccles Centre
Creative Media Production
Use of text: The titles clearly display instructions for navigation, you first notice the interactive menu which
(Title, Credits, animated captions, stings, displays play , subtitles, special features and scene selection
indents, interactive menus, web banner)
Brief description:
What do you see? At first you see iron man in bold colours to stand out and then you see him bring across an
interactive menu for navigation and you also see certain clips of the film faded behind him
flying around
Techniques used:
Animation, Visual Effects, Colour Rendering, There are clearly visual effects because iron man is in a much stronger colour and the menu
Graphics, Movement that he brings out is an effect.Also the animation is quite detailed because all of it is animated.
Advanced techniques:
Blur, Sharpen, Distortion, Rotation, Opacity The technique is sharpen because iron man stands out to everything that is on the screen and
the menu is bold to.
The opacity is within the videos flying around the stage iron man is on , you can clearley see
through them because it makes iron man stand out.
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2. Salford City College
Eccles Centre
Creative Media Production
Technical comments:
Video Format, Screen Ratio, Resolution,
Frame rate, Compression The video format is what you standard you watch the programme on for example, there are 3
main type of settings HD, PAL, NTSC. HD, HD is the most preferred one because it has the
highest definition hence (HD), the screen ratio is set out like this 16:4 this means for every 16
units wide its 4 units tall. Resolution is a lot similar to the video format only it depends on the
standard of the image , by looking at the iron man DVD menu you can clearly see its suppose
to be in HD.Also within the iron man video wee see a clear Frame rate but I’m not sure is to
what it is.To reduce the file size of of this video it would mean it being a loss of image quality
just because you have made it smaller.
Motion Graphics and Video Compositing Unit 64
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident– The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
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3. Salford City College
Eccles Centre
Creative Media Production
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)
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