1. Salford City College
Eccles Centre
Creative Media Production
Use of text: Iron Man Interactive Menu
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Brief description: The Ironman character is about to get ready for a battle and all the menus look like they come
What do you see? from a computer screen. This could represent information given to him about a bad guy he
needs to capture. Before anything gets shown, his eyes turn on like a lightbub to represent him
starting up and ready for battle.
Techniques used: The main character of Ironman is an animation and the whole menu format is an animation.
Animation, Visual Effects, Colour Rendering, The colour rendering is used for the menus. All the menus are quite a dull grey colour so they
Graphics, Movement dont clash with the bold red and yellow used for Ironman. Everything in the interactive menu
system is created as a graphic.
Advanced techniques: The colours of Ironman are really sharp to insure that is the main subject. All the menus and
Blur, Sharpen, Distortion, Rotation, Opacity computer screens are rotating around Ironman to also emphasise that he is the main subject.
The computer screens are see through so that when they go past the Ironman character he is
still seen. 1

2. Salford City College
Eccles Centre
Creative Media Production
Technical comments: This film came out in the cinema so it is a widescreen (16:9). It also came out on Blu Ray
Video Format, Screen Ratio, Resolution, DVD, so the video format would be 1920 x 1080.
Frame rate, Compression Number of frames: 586
Color space: RGB24
Frames per second: 25
Motion Graphics and Video Compositing Unit 64
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
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3. Salford City College
Eccles Centre
Creative Media Production
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)
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