OnLime is a social commerce website that allows customers to customize their Apple devices with unique stickers designed by artists. The business model involves designers creating and uploading designs for sale on the site. When a design is purchased, OnLime produces and delivers the sticker while paying the designer a portion of the sale price. The site aims to promote designs and sales through social networks by encouraging user engagement, running design contests, and leveraging the viral effect of sharing on sites like Twitter and Facebook. The annual operating costs are estimated between $265,000-$410,000 with projected annual revenues of $624,000 from sticker sales.

1. Social Commerce
Social Network + E-commerce

2. Index
Inspiration
Brand
Product
Business model (target audience, workflow)
Financials
Communication strategy
Conclusion

3. WE

4. What do we want?
To be UNIQUE

5. Personalize YOUR LIFE

6. www.onLime.com
Create unique style of your Apple gadget

7. Customize your i-phone, i-pod and laptop with
STICKERS
with a unique design
by designers
and artists from all
around the world

8. Material
Easy On... Easy Off No Scratches Best Materials
Patented 3M, easy to apply. You can defend your device The advanced 3M adhesive
The adhesive allows you to reposition the with a durable anti-scratch. contains patented micro-channels
skin so you can easily get a perfect fit. that prevent air bubbles from
forming and allow for easy
application.

9. Map of e-commerce models
www.ebay.com
an e-auctions site
amazon.com dell.com
a retailer a brand e-portal
ooshop.com alibaba.com
an online hypermarket a wholesale portal
Taking advantage of users' social networks to sell products online
Social commerce is the next generation of e-commerce
The viral effect is broader in this model

10. Business model
OnLime.com
Designers
Customers Young graphic
designers and artists
Creative people,
Apple fans, who from all around the
globe to create
want to be unique
images for
and customize their
personalization of
Apple’s gadget your Apple gadget
Designers create original
design and upload it to our site
and quote a price. When their
Delivery by Post design is bought by the client,
we produce and deliver the
The cost of postal services order. Designers get their
is not included in the price Production money according to the
of the goods and depends Printing stick following scheme: quoted price
on the customer's location. – 30% (our comission)
Quick and easy way
to print unique design
on 3M’s material.

11. Market Pricing for E-Commerce Project
Item Description Cost
Strategy
Design $25,000‐50,000
Setup (one time)
Setup
Hosted solution, Moderation
Hosting, Services, $15,000 ‐25,000
Content & Programming,
Salary & Rent (month)
Salary & Rent offices
Our banners
$5,000
Advertising published on other
(month)
blogs & websites
$265,000‐ 410,000
TOTAL COST (annual)

12. Revenues
Cost Average Price Revenues Projected sales
Laptop’s stick 1,000 / month
Produce – $3 $35 $12
Design - $20 12,000 / year
I-phone’s stick 3,000 / month
Produce – $2 $25 $8
Design - $15 36,000 / year
I-pod’s stick 2,000 / month
Produce – $2 $25 $8
Design - $15 24,000 / year
TOTAL $624,000
annual

13. Importance of Ratings
and Reviews to Consumers
How important Would reviews Do you find
are consumer impact the ratings and
reviews when likelihood that reviews helpful
making a you buy from when making a
purchasing that site?
decision? purchase?
61% 55% 63%
extremely or very “Would be more Yes
important likely to buy”
Source: UK Consumers, Vizu.com
The customer can communicate with the Designer promoting design of his own
designer, through social networks, to discuss
design, give opinions, to associate in groups.

14. Promotion through Social networks
We use this way as virus effect
Social Experience Is Composed of Millions of Micro Interactions
People use all types of social networks to self-publish, share, connect, reconnect and establish
an array of communities. This happens both in professional and personal ways.

15. viral effect

16. OVERVIEW OF SOCIAL MEDIA CHANNELS
OnLime blog + E-mail newsletter
Blog about: internal news / promotions, new design,
theme concepts, user feedback / engagement,
competitions, industry / related news
E-mailing about: monthly newsletters consisting of highlights
from the blog (sometimes includes exclusive content)
“Mainstream” Networks
Raising personal / individual profile
= value to OnLime marketing activities
Blogging, and “Micro blogging”
Tweeting about: promotion of blog posts, Blogspecific
competitions, Asking users short questions and answering
their questions in return. Use Twitter Search to monitor any
mentions of OnLime: ability to respond / market

17. Example: Design Contest
Act quick! Make your own design
and WIN free stickers for your
i-phone, i-pod & laptop!
http://onlime.com
OnLime Design contest promotion
Re-Tweet comments
Tweets link back to ONLIME
250+ mentions of ONLIME in an Hour
Free & Viral Marketing

18. Users engagement
INVOLVE USERS
OnLime Support Forum
Feedback on design concepts
ACKNOWLEDGE USERS
OnLime Showcase = View great user’s design
Re-Tweets on Twitter
Engagement via blog comments
LOVE USERS
Everyone loves competitions
Add value constantly (buy 1 – get 2)
Reward users

19. All channels mentioned are just channels,
not a marketing strategy.
The Strategy = Social Media
User Engagement & Community Building
Social Media is not (only) technology

20. Andrey Menshikov
andrew.menshikov@gmail.com