Customer Name: Moscow Business School Industry: Education Country: Russia Business Impact: • High-quality video provides realistic classroom experience for distance learners • Business insights from off-site experts enrich learning • Regular contact with other educational institutions helps staff keep courses up to date

1. Business School Reaches Beyond Classrooms
Moscow Business School organises long-distance training using Cisco TelePresence equipment.
Customer Name: Moscow Business School Business Impact:
Industry: Education • High-quality video provides realistic classroom experience
for distance learners
Country: Russia • Business insights from off-site experts enrich learning
• Regular contact with other educational institutions helps
staff keep courses up to date
Case Study
Business Challenge The organisation needed a system that was easy to install
Moscow Business School (www.mbschool.ru) is one and use; the compactness of the equipment and the quality
of Russia’s leading business schools with many years’ of the images were also important considerations. Cisco
experience of conducting business seminars, corporate video conferencing products fulfilled these criteria, and
training and on-site programmes. The School employs over with strong existing links between Cisco and the School,
200 practising lecturers and has branches in Russia’s largest a Cisco TelePresence® solution was the natural choice.
cities, as well as across Europe and the Commonwealth of “Moscow Business School has been in partnership with
Independent States (CIS). Cisco for many years, and we have confidence in the quality
of its solutions,” says Evgenii Pluzhnik, director-general of
Moscow Business School.
Along with many other Russian educational institutions,
“Moscow Business School has been in
Moscow Business School was eager to exploit the potential
of video conferencing. The School saw two key applications The proven achievements of Cisco technology at other partnership with Cisco for many years,
for the technology. First, it wanted to link up with educational educational institutions also contributed to this decision.
and business institutions around the world, so that it could “Today, Cisco systems are being used successfully in several and we have confidence in the quality of
stay up to date with new developments, enabling it to revise Russian regions in establishments such as Chelyabinsk
State University, Tyumen State University of Architecture its solutions.”
and improve its study programmes on an ongoing basis.
Second, with students and tutors often based thousands and Construction, and Moscow Aviation Institute,” says Evgenii Pluzhnik
of kilometres apart, the School wanted to use video Andrey Izmestiev, Product Sales Specialist, Collaboration Director-General, Moscow Business School
communications to support and enhance distance-learning Technologies at Cisco. “These organisations have set high
programmes. standards and Cisco products have met these exacting
demands.”

2. Business School Reaches Beyond Classrooms
Continued
Case Study
Solution and Results Moscow Business School now regularly uses Cisco
It took just one day to install a Cisco® TelePresence System TelePresence technology for remote training, and for
Quick Set C20 unit in the main hall at Moscow Business holding lectures, seminars and tutorials. The technology
School. The School also set up a unit at its Krasnoyarsk is also helping to provide students with business insights
branch, where the equipment transformed a conference from experts based outside the classroom. Members of
room into a remote interaction centre with a high-definition Krasnoyarsk MBA Club recently attended a virtual master
video connection. class on self-motivation with business trainer Oxana
Samarina, and Vladislava Drutko from Arevera Real Estate
also hosted a video session on situation leadership.
Cisco TelePresence is easy to connect, manage and
operate, and the compact and noiseless units offer superior
image and audio quality. The solution enables users to share To enable the School to continue to widen its educational
multimedia files and presentations at the touch of a button, opportunities, Moscow Business School is planning to
with the option to use a split screen so that participants can install Cisco TelePresence video conference systems in its
see each other at the same time as viewing information. In remaining branches. These installations will enable students
addition, flexible camera equipment can be adjusted to suit to study with leading tutors and participate in real time in
the lecture hall and tuition group, and the Cisco Multiway™ seminars and master classes held in different locations
functionality enables lecturers to conference in students around the globe. “Cisco TelePresence is helping us to give
students a deeper understanding of business issues by
based in numerous different locations.
accessing real-world expertise,” says Pluzhnik. “It has the
“Cisco TelePresence is helping us to give
potential to enhance significantly the quality and content of students a deeper understanding of
our courses.”
According to Pluzhnik, the solution has been well received business issues by accessing real-world
by staff and students alike. “Initially people needed to get
used to talking to a plasma screen, but it didn’t take long
expertise.”
for them to interact and behave as though they were at a Evgenii Pluzhnik
normal seminar,” he says. “Soon, there was a feeling that Director-General, Moscow Business School
the lecturer was even closer to the participants than if they
had been in the same classroom.”
To find out more about Cisco TelePresence, go to
www.cisco.com/web/telepresence
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