For the Triangle AMA Digital Marketing Training Camp February 29, 2012 Brian Dally – brian@republicwireless.com a division...
 
republic wireless concept Hybrid Calling™ Community $19 a Month
Timeline <ul><li>Evolution of re public   wireless </li></ul>Jun 2008 Bandwidth CLEC Sep 2010 Phonebooth Mobile Nov 2011 r...
What the Industry is Saying Republic Wireless: $19/Month Unlimited Wireless Service Works Like a Charm It could change the...
In the News
Writing <ul><li>Interesting Subject </li></ul>
2002 vs. 2012 LG 5350 Samsung Note
Hybrid Calling™  Just like a hybrid car, only traditional carriers are the greedy oil companies.
<ul><li>“ When you grow up you tend to get told the world is the way it is…. Life can be much broader once you discover on...
Writing <ul><li>Interesting Subject </li></ul><ul><li>Compelling Motive </li></ul>
 
Why is smartphone service so expensive?
$19 a Month <ul><li>Unlimited minutes, data, & text </li></ul><ul><li>No contracts or early termination fees </li></ul><ul...
<ul><li>“ As you shift your strategic focus from current competition to alternatives and non-consumers, you gain insight i...
Writing <ul><li>Interesting Subject </li></ul><ul><li>Compelling Motive </li></ul><ul><li>Clear Theme </li></ul>
 
Control vs. Freedom
 
Writing <ul><li>Interesting Subject </li></ul><ul><li>Compelling Motive </li></ul><ul><li>Clear Theme </li></ul><ul><li>Re...
 
Wi-Fi People
<ul><li>“ More and more of you are treating social like a one night stand, you’re like 19 year old dudes trying to close t...
Thank You! Brian Dally [email_address] Follow us @republicwrless
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The Future of Mobile a republic wireless Case Study

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The Future of Mobile: a republic wireless case study by Brian Dally. Triangle AMA Digital Marketing Training Camp Feb 29, 2012. www.triangleama.org

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  • Smartphones. Heck, what ’s more interesting than that? LG5350 (LCD 120x133, 200 phone book records) vs. Samsung Note 1xRTT vs. 802.11n
  • This anticipates another element of good writing… theme, coming up in a moment
  • Ok, so it ’s $19. great. The problem is… why would anyone care to use Wi-Fi
  • We thought Wi-Fi might just be about coverage
  • But the more we listened to consumers talk about their experience, and looked at what was happening in the industry….
  • We realized it was about much more than that.
  • The Future of Mobile a republic wireless Case Study

    1. 1. For the Triangle AMA Digital Marketing Training Camp February 29, 2012 Brian Dally – brian@republicwireless.com a division of Bandwidth
    2. 3. republic wireless concept Hybrid Calling™ Community $19 a Month
    3. 4. Timeline <ul><li>Evolution of re public wireless </li></ul>Jun 2008 Bandwidth CLEC Sep 2010 Phonebooth Mobile Nov 2011 re public wireless (Beta) Sep 2009 Phonebooth Jun 2011 rw concept
    4. 5. What the Industry is Saying Republic Wireless: $19/Month Unlimited Wireless Service Works Like a Charm It could change the wireless game in ways that other mobile broadband upstarts have tried and failed to do In short, it sounds totally awesome!
    5. 6. In the News
    6. 7. Writing <ul><li>Interesting Subject </li></ul>
    7. 8. 2002 vs. 2012 LG 5350 Samsung Note
    8. 9. Hybrid Calling™ Just like a hybrid car, only traditional carriers are the greedy oil companies.
    9. 10. <ul><li>“ When you grow up you tend to get told the world is the way it is…. Life can be much broader once you discover one simple fact… everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you ’ ll never be the same again.” </li></ul><ul><li>- Steve Jobs </li></ul>
    10. 11. Writing <ul><li>Interesting Subject </li></ul><ul><li>Compelling Motive </li></ul>
    11. 13. Why is smartphone service so expensive?
    12. 14. $19 a Month <ul><li>Unlimited minutes, data, & text </li></ul><ul><li>No contracts or early termination fees </li></ul><ul><li>No overages, ever! </li></ul><ul><li>$199 for the first month and device </li></ul><ul><li>Risk Free 30 Day Guarantee </li></ul>
    13. 15. <ul><li>“ As you shift your strategic focus from current competition to alternatives and non-consumers, you gain insight into how to redefine the problem the industry focuses on and thereby reconstruct buyer value elements that reside across industry boundaries.&quot; </li></ul><ul><li>- Blue Ocean Strategy </li></ul>
    14. 16. Writing <ul><li>Interesting Subject </li></ul><ul><li>Compelling Motive </li></ul><ul><li>Clear Theme </li></ul>
    15. 18. Control vs. Freedom
    16. 20. Writing <ul><li>Interesting Subject </li></ul><ul><li>Compelling Motive </li></ul><ul><li>Clear Theme </li></ul><ul><li>Real Characters </li></ul>
    17. 22. Wi-Fi People
    18. 23. <ul><li>“ More and more of you are treating social like a one night stand, you’re like 19 year old dudes trying to close the first transaction…when you should be trying to put a ring on it.” </li></ul><ul><li>“ For the first time ever, marketing is not push, it’s pull…it’s a cocktail party, not a presentation.” </li></ul><ul><li>- Gary Vaynerchuck </li></ul>
    19. 24. Thank You! Brian Dally [email_address] Follow us @republicwrless

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