Rural is Not …
Tom Morris
Office of Rural Health Policy, Health Resources & Services Administration
U.S. Department of Health & Human Services
A Smaller Version of Urban
Virginia Rural Health Association
December 11th, 2014
Today’s Presentation
Rural Differences & Demographics
Rural … The Policy Conundrum
Successful Approaches
2015 Opportunities
What Are the Differences?
• Infrastructure
• Mix of Clinicians
• Higher Poverty
• Geographic Isolation
• Weather as a Risk Factor
• Higher Percentage of Elderly
• Financial Viability/Payer Mix
• Shortage Areas
• Employment and Economics
• Patient Volume
• Health Disparities
• Population Trends
• Other?
Where Does Rural Fit In?
This Week in Poverty:
Congress Turns Its Back on Rural America
“ ‘Rural America often gets overlooked. We know Kansas is referred to as a
‘Flyover State’,’ said Gray [head of a local Community Action Agency]. ‘But there
are a lot of people here, and a lot of people in poverty. Sequestration is just one
cut. It’s the impact of that steady erosion of financial resources that is much
greater in rural communities—because there are far fewer resources.’ ”
The Nation, June 14th 2013
As more move to the city,
does rural America still matter?
“ During the 1990s, people flocked to
rural areas to take advantage of the
growth in jobs. But with fewer positions
now available, a major incentive to move
out of the big city has vanished. ”
USA Today, January 13th 2013
Farm Bill Defeat Shows
Agriculture’s Waning Power
“ The startling failure of the farm bill last
month reflects the declining clout of the
farm lobby and the once-powerful
committees that have jurisdiction over
agriculture policy, economists and
political scientists said this week.”
New York Times, July 2nd 2013
So, why does this matter?
• Research and Data
• Funding Formulas
• Public Health
• Community
Development
• Perception and
Public Policy
• Unintended
Consequences
The Checkered History
of Top-Down Solutions
for Rural Health
• Prospective Payment Systems
• Risk-Based Managed Care
• Volume-Focused Quality
Measurement
• Health Care Provider Education and
Training
• Provider-Centric Evidence-Based
Programs
Working Toward a Solution …
Ensuring a Rural Voice Within HHS
http://www.hrsa.gov/ruralhealth/index.html
Section 711
Of the
Social
Security
Act
Sec. 711. [42 U.S.C.
912] (a) There shall be
established in the
Department of Health
and Human Services (in
this section referred to
as the “Department”) an
Office of Rural Health
Policy (in this section
referred to as the
“Office”).
• Rural Specific Resources
• Grants
• State Offices of Rural
Health
• Population Neutral
Approaches in National
Programs
• Rural Reimbursement
Models
• CAHs, Swing Beds, RHCs
What works …
Benefits of a Level Playing Field
• The Community and Migrant
Health Center Program
• The National Health Service
Corps
• Medicare Incentive Payments
• Head Start
You’re Welcome …
• Rural innovations
discovered by urban
folks
http://www.whitehouse.gov/administration/eop/rural-council
The White House Rural Council
• Key Steps So Far …
• Rural Provider Burden
Reduction
• http://www.hrsa.gov/ruralhealth/policy/p
olicyupdate03142013.pdf
• CAHs NHSC Expansion
• Access to Capital for Health
IT
• Health IT Pilots for Rural
Veterans
• Rural Health Philanthropy
Partnership
Looking
Ahead
to
2015
The 2015 Open
Enrollment
Period Runs
through
February 15
The Health Insurance Marketplace
The Rural Uninsured: What We Know
• More likely to be eligible for coverage under the
Marketplace
• More likely to eligible for coverage under the
Medicaid Expansion
http://www.public-health.uiowa.edu/rupri/publications/policybriefs/2014/The%20Uninsured.pdf
Rating Areas & Rural
• Year One Quite Variable
• Link to Population Density
http://www.public-
health.uiowa.edu/rupri/publications/policybriefs/2014/Geographic%20Variation%20in%20Premiums%20in%20Health%20Insurance
ORHP Bi-Weekly
Outreach & Enrollment
• Highlight Innovative
Approaches
• Share Strategy
• Question and Answer with
Follow-Up
• Contact: Helen Newton
• hnewton@hrsa.gov
Promoting the Rural Coverage Expansion
From Crisis to Creativity
• Assessing Rural
Hospital Risk
• Re-Thinking Mix of
Models for Rural
• Learning from Current
Pilots and Demonstrations
ORHP Community Health
Funding and Resources
FY 2015/16 Competitive
Programs
• Small Health Care Provider
Quality Improvement Program
(FY 16) *
• Rural Health Network
Development Planning Program
(FY 15 and FY 16) *
• Care Coordination
• Allied Health
http://www.raconline.org/communityhealth
Workforce
• President’s 2015 Budget
• Re-Thinking Residency Training
• Expansion of the NHSC
• ORHP Investments
• Rural Training Tracks
• Health IT Training
• Allied Health
Contact Information
301-443-40835
tmorris@hrsa.gov
www.ruralhealth.hrsa.gov

Morris-2014

  • 1.
    Rural is Not… Tom Morris Office of Rural Health Policy, Health Resources & Services Administration U.S. Department of Health & Human Services A Smaller Version of Urban Virginia Rural Health Association December 11th, 2014
  • 2.
    Today’s Presentation Rural Differences& Demographics Rural … The Policy Conundrum Successful Approaches 2015 Opportunities
  • 3.
    What Are theDifferences? • Infrastructure • Mix of Clinicians • Higher Poverty • Geographic Isolation • Weather as a Risk Factor • Higher Percentage of Elderly • Financial Viability/Payer Mix • Shortage Areas • Employment and Economics • Patient Volume • Health Disparities • Population Trends • Other?
  • 5.
  • 6.
    This Week inPoverty: Congress Turns Its Back on Rural America “ ‘Rural America often gets overlooked. We know Kansas is referred to as a ‘Flyover State’,’ said Gray [head of a local Community Action Agency]. ‘But there are a lot of people here, and a lot of people in poverty. Sequestration is just one cut. It’s the impact of that steady erosion of financial resources that is much greater in rural communities—because there are far fewer resources.’ ” The Nation, June 14th 2013 As more move to the city, does rural America still matter? “ During the 1990s, people flocked to rural areas to take advantage of the growth in jobs. But with fewer positions now available, a major incentive to move out of the big city has vanished. ” USA Today, January 13th 2013 Farm Bill Defeat Shows Agriculture’s Waning Power “ The startling failure of the farm bill last month reflects the declining clout of the farm lobby and the once-powerful committees that have jurisdiction over agriculture policy, economists and political scientists said this week.” New York Times, July 2nd 2013
  • 7.
    So, why doesthis matter? • Research and Data • Funding Formulas • Public Health • Community Development • Perception and Public Policy • Unintended Consequences
  • 8.
    The Checkered History ofTop-Down Solutions for Rural Health • Prospective Payment Systems • Risk-Based Managed Care • Volume-Focused Quality Measurement • Health Care Provider Education and Training • Provider-Centric Evidence-Based Programs
  • 10.
    Working Toward aSolution … Ensuring a Rural Voice Within HHS http://www.hrsa.gov/ruralhealth/index.html Section 711 Of the Social Security Act Sec. 711. [42 U.S.C. 912] (a) There shall be established in the Department of Health and Human Services (in this section referred to as the “Department”) an Office of Rural Health Policy (in this section referred to as the “Office”).
  • 11.
    • Rural SpecificResources • Grants • State Offices of Rural Health • Population Neutral Approaches in National Programs • Rural Reimbursement Models • CAHs, Swing Beds, RHCs What works …
  • 12.
    Benefits of aLevel Playing Field • The Community and Migrant Health Center Program • The National Health Service Corps • Medicare Incentive Payments • Head Start
  • 13.
    You’re Welcome … •Rural innovations discovered by urban folks
  • 14.
    http://www.whitehouse.gov/administration/eop/rural-council The White HouseRural Council • Key Steps So Far … • Rural Provider Burden Reduction • http://www.hrsa.gov/ruralhealth/policy/p olicyupdate03142013.pdf • CAHs NHSC Expansion • Access to Capital for Health IT • Health IT Pilots for Rural Veterans • Rural Health Philanthropy Partnership
  • 15.
  • 16.
    The 2015 Open Enrollment PeriodRuns through February 15 The Health Insurance Marketplace
  • 17.
    The Rural Uninsured:What We Know • More likely to be eligible for coverage under the Marketplace • More likely to eligible for coverage under the Medicaid Expansion http://www.public-health.uiowa.edu/rupri/publications/policybriefs/2014/The%20Uninsured.pdf Rating Areas & Rural • Year One Quite Variable • Link to Population Density http://www.public- health.uiowa.edu/rupri/publications/policybriefs/2014/Geographic%20Variation%20in%20Premiums%20in%20Health%20Insurance
  • 18.
    ORHP Bi-Weekly Outreach &Enrollment • Highlight Innovative Approaches • Share Strategy • Question and Answer with Follow-Up • Contact: Helen Newton • hnewton@hrsa.gov Promoting the Rural Coverage Expansion
  • 19.
    From Crisis toCreativity • Assessing Rural Hospital Risk • Re-Thinking Mix of Models for Rural • Learning from Current Pilots and Demonstrations
  • 20.
    ORHP Community Health Fundingand Resources FY 2015/16 Competitive Programs • Small Health Care Provider Quality Improvement Program (FY 16) * • Rural Health Network Development Planning Program (FY 15 and FY 16) * • Care Coordination • Allied Health
  • 21.
  • 22.
    Workforce • President’s 2015Budget • Re-Thinking Residency Training • Expansion of the NHSC • ORHP Investments • Rural Training Tracks • Health IT Training • Allied Health
  • 24.

Editor's Notes

  • #2 Seems simple and straight It’s not Been saying it for years Paul’s take
  • #4 So, I keep a running list in my head of the key differences in health care between rural and urban communities Here are some of them … (because it’s always growing) Touch on some of these SRHs #s PC vs Spec Weather M and M dependency RHCs and FQHCs often the PC access points What’s missing?
  • #5 So those are some of the differences … Think it also worth talking about the changing demographics of rural … because it serves to highlight some of the unique challenges for rural 2010 census brought a new focus on this Clear face of RA is changing; population decline from 2000 but a lot of regional variation also Had 104 counties switched … 67 rural counties now metro with 37 going from metro to non metro So blue spots on this map show the key change
  • #6 Recent story in Business Insider … Half US in 146 of largest counties (of more than 3k) All adds up to a changing face of America and rural America. William Fry ... Book "Diversity Explosion” … trends 1ST … pop growth Hispanics, Asians and multiracial; will double in size in next 40 yrs 2nd declining growth and aging of whites These 2 factors will create generational competition in future decades over resources and governmental priorities Wonder what rural take on that is? I’m wondering If within rural communities you see generational or demographic competition you could also see a marginalization of rural as a whole since they may be arguing for different needs at a time when given the population decline do you run the risk of having factions cancel each other out? Clear things are changing … RH issues and rural in general has benefitted from having a broad coalition of support … HC, ED, Ag But … The demographic changes have consequences … Can affect how resources allocated How folks are represented
  • #7 Consider recent headlines Note all this because it has implications for how rural tells its story
  • #8 Because this is what you’re up against Remember that famous New Yorker Cover That perception lives … Flyover country And perceptions can influence public policy CLICK Examples: Survey data and rural Funding Formulas Public Health CDBG; formula funding 50K; anything less must compete against each other Perceptions and Assumptions tend not to do rural any favors Assumptions … Pity Scorn … just move Problem not where you live but how we allocate resources fairly rather than just efficiently
  • #10 Nod toward the advantages of rural … know your communities in a way urban and suburbans can’t; There is an interconnectedness in rural communities Example of facelessness of urban and suburban care Can change faster and more efficiently So, challenge for all of us is how we focus not on the problems but on the solutions
  • #11 10
  • #12 330A grants in ORHP … how and why created SORHs, create a focal pt in every state In my exp., when focus is on need and not tied to population tend to work better for rural In Medicare, over past 25 yrs, have a base of provisions that explicitly take R into account
  • #13 And we do have examples of national programs that work well for rural … CHCs … NHSC … just under 50% in R MIPs: >60% of HPSAs in rural so 10 percent bonus Head Start Key factor … not tied to a pop requirement … in terms of impact our outcomes
  • #14 Learned over yrs that easier to scale strategies up from rural than it is to scale it down from urban Lot of examples of ideas that came from rural … Best is the RHC Act of ‘77 … allowed NPs and PAs practice up to their training and a supportive reimbursement model Showed it could work, that it improves access and the care was good 20 yrs later, finally got MC provider status Can imagine PC now without these folks? Another example … Conf recently in NE … Cited NY story … Camden .. CHW model … like they’d discovered a breakthrough CHWs go back two and three decades in R; promotoras in 90s along border AK village health aides before that Glad urban folks are finally seeing benefit but all they had to do was ask
  • #15 Perhaps best ex. Seen of thinking more creatively about rural is the work going on with the WHRC … EO in 2011 … 1st ever EB focus Mention it because it’s been the best forum I’ve seen for bringing a renewed focus to rural from Fed perspective Jobs and ED as key focus … HC front and ctr In past two yrs, reg burden reduction package w/ focus on R NHSC CAHs Projects on Health IT, improving access to capital and leveraging this tech for vets Council also led to creation of the RH Ph Pship … effort to collaborate with and work with rural focused philanthropies and trusts that invest in rural America
  • #16 Shift gears and talk about key rural opportunities in coming year
  • #17 Just opened 2nd yr of HI MPs … enrollment thru Feb 15 Key priority for us in HHS, obviously And early indications are the #s look good But shorter enrollment period this yr so lot to do Like to briefly talk to you about the rural implications of the coverage expansion
  • #18 Historically, the pre ACA insurance market didn’t work well for R; heavily dependent on individual market; wasn’t affordable and had higher rates of UI in rural Data from our RC at RUPRI pretty clear on benefits of ACA More R eligible; particularly for Medicaid than U And w/ tax credits, eligibility for Medicaid and cost sharing, more rural folks on average qualify. That plays a key role in affordability but also a regional aspect to this … and a role for States Research from RUPRI shows that larger rating areas can produce lower costs and overcome trend of seeing higher rates in low pop density areas
  • #19 Would also like to put in a plug … We’re funding 54 projects on O and E Have a call w/them every other week … Call it O&E Office Hrs Open to all; would welcome participation of anyone here with an interest Highlight best practices; featured speakers on each call; Answer Questions; highlight research Belief is that rural O and E takes some unique approaches and we can all learn from each other If have an interest, contact Helen … see her email here
  • #20  Another issue we’re tracking in 2015 is recent uptick in rural hospital Closures … 28 since 2013 … see map here Lot of driving factors … no one single thing But we do want to know what’s going on and why In process of doing this, it’s prompted an interesting public policy question What do you do in communities can’t support H but need > clinic … and ultimately that is an access question Challenge is really only have two choices and need can lie between Maybe there is a different way to do this … Cite Belhaven Ex; GA examples Look at past FESC demo in AK and current Frontier CAH demo Both offer clues but really only scratch surface Can tell you this … best solution will come from ground up
  • #21 Like to also highlight some of funding and resources for the coming yr Grant currently out … NWP 15 awards; $100K Will also compete it next yr Key program coming next for us is SHCP QI … $200K/3 yr Guidance out next fall Care Coordination … Part of WHRC … hoping to partner with the Rural Health PP Allied Health training … test out notion that exposure to rural may attract folks into taking jobs in R
  • #22 Beyond our grants, would also highlight that in addition to funding grants, we also want to build up a rural CH evidence base Toward that end, we’ve created the Rural CH Gatway Lessons learned and successful models from our past grantees and other rural projects Toolkits, resources … Hope is that even if a rural community doesn’t get our funding, it does benefit from what we’re learning w/ these $
  • #23 Noted earlier … WF training system has not been a good for rural … true for docs but man professions President’s Budget in 2014 proposed a new way to focus on how we train docs Took $5.23 billion … Create new residency slots with a focus on PC; with a focus on high need areas including Rural Expand the NHSC to 15K providers from current 9k Requests $4 m to support rural physician training gts Those proposals align with what we’ve talked about today … better aligning allocation of resources for R On our end, we’ll continue our efforts to emphasize successful WF approaches … RTT TA: Health IT WF and AH program noted earlier
  • #24 In closing … Key point I’d leave you with is if we rely solely on the numbers, on urban notions of efficiency, it’s not going to work. It’s about making sure folks understand the context of your work I would argue that those challenges are as true at state and regional level as they are at national level Would imagine many have had to do a fair amount of educating folks in Richmond or elsewhere in the state And we all have a role to play … RA not flyover country … and west va and eastern va are not just places you drive through on I 64 or I 81 on way to vacation … vibrant strong communities across state and country doing great things against the odds Given chance, I believe RA can thrive and lead