Moroku GameSystem - Platform and Approach
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Moroku makes banking fun because unless banking is made fuin we will continue to be very very bad at it
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- Value proposition and revenue streams
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At its heart, banks are a ledger of transactions, recording balances and changes.
For many years these have been recorded in databases which have been called “core banking systems” For the first time since the computerisation of banking, blockchain has brought a major shift in the way ledgers can be constructed
Previously a bank would install software from a software company, usually a RDBMS or Relational Database Management System, which would create a set of database tables, related to each other. This would be installed at the banks data centre and would store the transaction history of the banks customers
The blockhain transforms the paradigm , moving the transactions into a chain of cryptographically signed transactions, transferring asset ownership along the chain. Rather than being stored on a central system, the transaction histories are distributed across the network, in turn a “distributed ledger”
This threatens all of the technology providers based on databases as well as banks locked into a centralised database system with advantages of speed, security and agility
Next Money SYD
Deck used for Next Money SYD, for talking about why making banking fun and social is critical if banks are to compete on purpose
Colin Weir's Keynote at Retail Banking 16 - Las Vegas April 2016
Colin shared the keynote at the American Banker Retail Banking conference in Las Vegas in April, taking up the disruptor mantle - here are his slides
Making banking fun
The document discusses making banking more fun and customer-centric in order to improve customer outcomes like savings and debt levels. It suggests applying ideas from the gaming industry to develop financial apps that are educational, socially rewarding, and constantly evolving to engage customers and improve acquisition and retention. The goal is to shift the bank's focus from product sales and fees to prioritizing customer liquidity and well-being.
Making banking fun
The Customer Owned Banking Association organises a number of events throughout the year to highlight the role credit unions, building societies, mutual banks and friendly societies play in the retail financial services sector and the community. This deck will be/was presented at the COBA conference on Financial Literacy In Sydney on February 24th 2016
Moroku entrpreneur
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Moroku Stone & Chalk Pitch
Stone and Chalk is a Sydney FinTech community seeded by KPMG with participation from the majority of the Australian Banking community plus others
Moroku is keen to participate to grow the community and ourselves
Vision and trends in mobile and payments
Digital technologies are disrupting traditional analogue systems like cash payments, receipts, and dial-up point-of-sale terminals, presenting opportunities for innovation. Cryptocurrencies like Bitcoin are also gaining traction as alternatives to traditional currencies due to distrust in banks following financial crises. As mobile video and crowdsourcing increase, they will allow more journalists to create and distribute content. Gamification and loyalty programs embedded in mobile applications and services can improve customer engagement and retention. The unbanked population of 2.8 billion people globally seeking digital payment and financing options represents a significant opportunity.
M commerce - A presentation given to the AMIA Mobile Industry Group
Mobile commerce is still in early stages, with cash dominating retail transactions and many point-of-sale terminals still using dial-up connections. Younger consumers prefer interacting with tech companies over banks for financial services, positioning tech giants well for digital wallet and banking opportunities. As mobile connectivity improves, more small businesses and individuals will be able to access microlending. Charitable causes are also well-suited for mobile donations that get organizations interacting directly with potential donors. Overall, commerce of all kinds will increasingly transition to mobile platforms over time.
Moroku gamification of banking
Banks are in a strong position to offer gamification. Banking is contemporaneously a very important yet very difficult task for many people. By using the most ancient form of learning, fun, to attract and engage customers, banks can help overcome customers’ inherent disinterest in the subject and guide them through the financial maze.
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- 1. The Very Convenient Truth Banking’s Boring That’s why we are rubbish at it
- 2. We are really bad at our banking • $130,000 – Average Savings @ Retirement • $2 Trillion dollars – Australian Household Debt
- 3. This is a snapshot of Australia’s big 4 banks websites Look for all the ways they encourage people to save not spend
- 4. This is a snapshot of some popular websites Look for all the ways they encourage people to engage
- 5. People rarely succeed unless they are having fun in what they are doing
- 6. • We Know Social is key • Maslow – Community before Self • Build & support the community through technology and service • Then product; remittance, investment funds etc
- 7. • Moroku • Looks like fun • It is banking
- 8. • Salesforce Portal for management and analytics
- 9. Moroku Engagement Model • Gamification • Qualification Introductions • Commercial Aims • Baseline KPIs • Solution Strategy • Customer Profile • Channels Problem Statement • High Level Design • Prototype • Build • Implement SOW • Infrastructure • Support 24*7 • Maintenance • Major Releases BAU Operate Design BuildTest Feedback
- 10. Why Moroku? • People – 20 Years Digital Banking Experience • Process • Product • Progress