Digital technologies are disrupting traditional analogue systems like cash payments, receipts, and dial-up point-of-sale terminals, presenting opportunities for innovation. Cryptocurrencies like Bitcoin are also gaining traction as alternatives to traditional currencies due to distrust in banks following financial crises. As mobile video and crowdsourcing increase, they will allow more journalists to create and distribute content. Gamification and loyalty programs embedded in mobile applications and services can improve customer engagement and retention. The unbanked population of 2.8 billion people globally seeking digital payment and financing options represents a significant opportunity.

1. Digital Disruption
Commercial Strategies and Business Models
Colin Weir
CEO & Founder

2. 2014 – Still lots of analogue
Cash 85% of all retail payment transactions
Receipts
Invoicing
Dial Up 45% of POS terminals
In 1996 Evan Schwartz wrote this great book about how digital and the WW was to disrupt the old guard. 18
years on there are still lots of analogue systems around us with plenty of potential for change and new ideas.
Wallets and money are clearly within firing range with cash still accounting for a massive proportion of retail
payments. Anywhere we see paper points to opportunities for innovation, with receipts and invoicing presenting
other key ones

3. We see such opportunities in parking where
even though a lot of the paper has gone the
experiences favour no one: neither the parker,
the warden or the council trying to manage the
cash and the congestion

4. The massive failure in the banking system over the last
couple of years has rocked not only the financial system
but also the political system. In Cyprus, the failure took the
economic, currency and financial systems down with it.
People could no longer trust banks and the sovereign
state to look after the foundations of trade

5. These factors have opened up an
opportunity for crypto currencies
such as Bitcoin which though
experiencing some volatility are
seen by many as being safer than
sovereign currencies as they are
less subject to manipulation. Bitcoin
has moved from the internet
underground to Federal reserve
support with Ben Bernanke
declaring that the crypto currency
may hold long-term promise,
particularly if the innovations
promote a faster, more secure and
more efficient payment system.
P2P digital currencies present a
great opportunity especially in cross
border remitance

6. In the last 12 months China Union Pay has become the
largest card issuer in the world. As political unrest in
places like Crimea abound, alternatives will gain
traction in ways never previously thought of. These will
have to be considered when payment strategies are put
in place

7. 1/ Journo
records Video
2/Journo
tags video
with notes
and data
3/ Video
uploaded
to servers
4/
Optional
Editorial
Control
5/
Published
on multiple
digital
properties
6/ Journos
become
personalities
7/
Subscribers &
Editors follow
up
Crowdsourcing will
continue to present
great opportunities for
creating value. Video
journalism is one area
where mobile video will
allow all journalists, not
justthose with camera
crews to create content
for news and this will
occur for professionals
as well as novices

8. Customers are playing mobile and video
games to such an extent that the industry is
now bigger than Hollywood. As this happens
the engagement paradigm for all applications
shifts to gamified experiences. Here a mobile
banking app presents icons and images ahead
of numbers and consumers compete against
each other as individuals and communities for
reward and recognition

9. There are many places for improved service. Here a rugby game
sees some people queuing up for pies and beer , missing out on
the game, while others sit in their sits, watching the game and
missing out on pies and beer. Mobile and Mobile payments can fix
many of these frictions

10. Loyalty is a game mechanic that consumers crave.
They crave recognition and reward for their custom and
must be embedded in the service offering. What s
noticeable here in a coffee shop is that the merchant
has an advanced loyalty scheme, a calculator , a till, a
card reader AND a pad for writing down orders – These
will collapse

11. There are 2.8 billion people on the planet without a
bank account, many of them running small businesses
like these taxi drivers in Kenya. In addition to bank
accounts they need safe and secure ways to pay each
other as well as access to short term micro loans to
cash flow the business. These people and businesses
present large opportunities to digitise the payment
experience to make payments safer and faster

12. Thanks
Colin Weir
CEO & Founder