The document discusses seven student projects from the Information Experience Design and Design Products programs that were showcased in an exhibit exploring the relationship between people, sounds, objects, and technology. The projects included The Translation of Sound, XOXX Composer, Dial Player, Whym App, Sonicbells, Sonic Motion, and Ear-Dar.

2. In line with the vision of
Man Made Music, Morning Zeitgeist is
a continuation of the passion to find
and share the most innovative,
interesting and note-worthy
happenings in the music and tech
worlds.
We hope you enjoy!

4. In partnership with Sonos, students from Information Experience
Design and Design Products created “sound objects” which
explore the dynamic relationship between people, sounds,
objects and technology. The exhibit went live last weekend at
the Ugly Duck in London, where seven student projects were
showcased and discussed.
Which seem most interesting to you?
More Info: http://rcasoundobject.com
• The Translation of Sound By attaching strings to speaker
cones and overlaying a projected image, the audio vibration is
mapped to the string vibration without interfering with the
sound.
• XOXX Composer a drum machine made up of magnets and
revolving wheels.
• Dial Player identified an archetypal social situation mediated
by mobile digital technologies (such as guests wanting their
own music played at a party) and designed a system intended
to address the complex motivations embodied in it.
• Whym App created a sound navigation app that allows you to
hear what’s playing or will play at local venues as you walk
down the street, almost like a radio dial.
• Sonicbells created a sonified exercise system.
• Sonic Motion made a fascinating discovery related to
electrical conductance through the human body.
• Ear-Dar made a private communication system designed to
be used in crowded, noisy places.

5. We can hear music, but what if you could see it too?
Melissa McCracken has synesthesia – it allows her not
only to hear tunes, but experience them in color at the
same time.
She’s been recently garnering a lot of attention for her
beautiful paintings that correspond to certain songs,
allowing us a glimpse into her world.
Now that she’s explored songs, I wonder what other
sounds would look like – imagine the chaos of Times
Square rendered in paint or the peaceful babble of a
brook. What would you like to see/”hear” in color?
Via MTV News
“Karma Police” by Melissa McCracken
Synesthetic Art

6. Interactive Music Videos
Interactive music videos are nothing new, but
every season we see new ways of pushing the
multi-sensory boundary – enhancing visuals
with sonic and vice versa.
Kelela’s interactive website allows users to
manipulate colors and environment as they listen
to remixed tracks from her previous album. This is
all in preparation for her new EP release.
Intel also recently released a 360 degree, 4K
music clip – stitched together by their core
processors.
Similar interactivity has been seen with the videos
for Bob Dylan’s, “Like A Rolling Stone” and
Pharrell’s “Happy”.
Which could you watch for hours?
Cut 4 Me - Kelela
“Happy” 24 Hour Music Video
“Like A Rolling Stone”
Channel Surfing Video
http://24hoursofhappy.com/http://video.bobdylan.com/
http://cut4.me
“Graffiti”– Noa Neal
Intel 360 Video
via Protein

7. Ford and Sony have teamed up to create an
industry first for the 2016 Ford Explorer Platinum.
For the first time outside of Sony home audio
systems, Live Acoustics™ and Clear Phase™
technologies will be available inside the vehicle.
Available in the summer of 2015, this ride will allow
you to experience sound the way it was intended – in
the highest clarity and quality.
Would love to give this a spin! Would it change the
way you build your road trip playlist?
Innovation in Car Audio
via Ford

8. Samsung created an interactive way for people to
get involved in the launch of their new Galaxy S6
and get acquainted with Swiss artist Seven.
Anyone passing by was to show off their dance
moves in front of a large screen. Seven mimicked
their moves and at the end it was revealed he was
live behind the screen the whole time. The
resulting footage was used in his upcoming music
video, “Nobody Wants to Dance”.
A win/win for both brands – what artist would you
like to dance with on this side of the pond?
“Nobody Wants to Dance” Music Video
Samsung Announces Galaxy S6
via PSFK

9. Robots in Restaurants
We’re used to automation in grocery stores with
our self-serve checkout – are restaurants next?
Ziosk is a new “robot” tablet in many restaurants
like Chili’s, Applebee’s, Pizzeria Uno and soon
Olive Garden. It greets you, takes your order,
entertains you, lets you pay at the table and allows
you to rate your server. It drops the average time a
table is occupied by 10 minutes, while at the same
time actually increasing the tab of a table, most
noticeably in desserts (up 30%).
How could sound and music enhance how people
interact with the tablet – perhaps custom playlists
or jukebox options, or maybe a cue when your
order is headed to the table?
via NPR

10. Are instrumental breaks getting the ax on radio?
Country music has long been a genre that upheld guitar
solos and other instrumental breaks. It’s no surprise, given
the rich talent of musicians used on the recordings that
have the skill to nail those moments.
However, it seems pressure has been building on radio to
make way for more commercial space. To make songs
shorter, the solos are one of the first pieces to be edited
out – sometimes even before the song makes it out of the
recording studio to appease stations in advance.
Should we be “saving the solo” as the LA Times
suggests? Will those music breaks which once inspired
listeners now be lost for ad space?
via LA Times
Luke Bryan and guitarist, Michael Carter, left, perform at the Stagecoach Country
Music in Indio (Los Angeles Times)
Silencing the Guitar Solo?

11. Thank You.