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THE EFFECT OF MUSIC MEDIUMS ON CULTURE PRESENTED BY: SHARON ZENG
MUSIC MEDIUMS IN OUR EVERYDAY LIVES
MUSIC MEDIUMS WITH OUR DAILY TASKS
MUSIC MEDIUMS IN OUR FRIENDSHIPS
MUSIC MEDIUMS IN OUR ROMANCES
[object Object],[object Object],[object Object],[object Object],[object Object],THE ARGUMENT
TRANSISTOR RADIOS CASSETTE TAPE PLAYERS (WALKMANS) COMPACT DISC PLAYERS MP3 PLAYERS (IPODS) CONCLUSION ROADMAP
CHEAP & WIDESPREAD HIGHLY PORTABLE GENRE CHOICE, NOT SONG CHOICE TRANSISTOR RADIO FEATURES
TRANSISTOR RADIO WAS AFFORDABLE FOR MANY
44” JUKEBOX 5” TRANSISTOR RADIO 16” RECORD PLAYER PORTABILITY ENABLED PERSONAL LISTENING
LISTENERS TRUSTED LOCAL DJ’S FOR SONGS I listened to him [Wolfman] every night for as long--for twelve years almost. I know him and it's personal… “ ” -- Curt Henderson, regarding a popular radio DJ, in  American Graffiti  (1973)
EFFECTS OF TRANSISTOR RADIOS DEGREE OF CHOICE IN MUSIC SELECTION: LOW CHOICE HIGH CHOICE TRANSISTOR RADIO: Trust DJ’s choice. ,[object Object],[object Object],[object Object],LEVEL OF INTEGRATION INTO DAILY LIFE: LOW INTEGRATION HIGH INTEGRATION TRANSISTOR RADIO: Portable, but conspicuous music-listening. ,[object Object],[object Object],[object Object]
TRANSISTOR RADIOS CASSETTE TAPE PLAYERS (WALKMANS) COMPACT DISC PLAYERS MP3 PLAYERS (IPODS) CONCLUSION ROADMAP
INTRODUCTION OF SONG CHOICE HANDS-FREE LISTENING (HEADPHONES) CHEAPER MUSIC PRODUCTION PROCESS CASSETTE TAPE PLAYER FEATURES
WALKMAN HELPED INTEGRATE MUSIC WITH LIFE Walkmans in their inherent mobility are an icon of individual choice in consumer culture, permitting users to create their own soundworld through the spaces, places and timings of consumer culture… “ ” -- Michael Bull in  Journal of Consumer Culture
TASCAM’S PORTASTUDIO ALLOWED EASY, CHEAP, AND FAST RECORDING SOLUTIONS TAPES MEANT LOW PRODUCTION COSTS
EFFECTS OF CASSETTE TAPE PLAYERS DEGREE OF CHOICE IN MUSIC SELECTION: LOW CHOICE HIGH CHOICE TAPE PLAYERS: Create personal mixtapes with self-chosen songs. ,[object Object],[object Object],[object Object],MUSIC PRODUCTION AND DISTRIBUTION COSTS: LOW COSTS HIGH COSTS TAPE PLAYERS: Low production costs. ,[object Object],[object Object],LEVEL OF INTEGRATION INTO DAILY LIFE: LOW INTEGRATION HIGH INTEGRATION TAPE PLAYERS: Hands-free music-listening with headphones. ,[object Object],[object Object],[object Object]
TRANSISTOR RADIOS CASSETTE TAPE PLAYERS (WALKMANS) COMPACT DISC PLAYERS MP3 PLAYERS (IPODS) CONCLUSION ROADMAP
INTRODUCTION OF DIGITAL FORMAT TRACK SKIPPING COMPACT DISC PLAYER FEATURES
EFFECT OF CD PLAYERS DEGREE OF CHOICE IN MUSIC SELECTION: LOW CHOICE HIGH CHOICE CD PLAYERS: Create personal CD’s by selecting tracks. MUSIC PRODUCTION AND DISTRIBUTION COSTS: LOW COSTS HIGH COSTS CD PLAYERS: Low production costs & more features with digital sound editing.
TRANSISTOR RADIOS CASSETTE TAPE PLAYERS (WALKMANS) COMPACT DISC PLAYERS MP3 PLAYERS (IPODS) CONCLUSION ROADMAP
LARGER MUSIC LIBRARIES CHOICE-ORIENTED INTERFACE INCONSPICUOUS EARBUDS MP3 PLAYER FEATURES
CHOICE ENABLED DISCOVERY & DIVERSIFICATION When I first joined the Grammy committee, there were 12 categories. Now there’s 108. “ ” -- Chuck Rainey during   PWR class visit.
TOP BILLBOARD SONG IN 2009: BLACK EYED PEAS’ “BOOM BOOM POW” LYRICAL ANALYSIS OF TOP SONG IN 2009: MULTI-TASKING LEADS TO LESS ATTENTION
TOP BILLBOARD SONG IN 1984: PRINCE’ “WHEN DOVES CRY” LYRICAL ANALYSIS OF TOP SONG IN 1984: LYRICS BECOME SECOND PRIORITY
EFFECT OF MP3 PLAYERS DEGREE OF CHOICE IN MUSIC SELECTION: LOW CHOICE HIGH CHOICE MP3 PLAYERS: Create multiple personal playlists immediately. ,[object Object],[object Object],[object Object],MUSIC PRODUCTION AND DISTRIBUTION COSTS: LOW COSTS HIGH COSTS MP3 PLAYERS: Low production costs & distribution costs. ,[object Object],[object Object],LEVEL OF INTEGRATION INTO DAILY LIFE: LOW INTEGRATION HIGH INTEGRATION MP3 PLAYERS: Highly portable and inconspicuous. ,[object Object],[object Object],[object Object]
TRANSISTOR RADIOS CASSETTE TAPE PLAYERS (WALKMANS) COMPACT DISC PLAYERS MP3 PLAYERS (IPODS) CONCLUSION ROADMAP
Lyrics are a large part of mainstream music. Beats and melody greatly overshadow lyrics in importance. COMPOSITION AND SOUND OF MAINSTREAM MUSIC: 12 Grammy categories. 108 Grammy categories. DIVERSITY OF MUSIC GENRES: Music-listening is a fully engaging, non-passive activity. Music-listening is well-integrated in our lives and done in conjunction with daily tasks and exercise. HOW SOCIETY LISTENS TO MUSIC: PERSONAL MUSIC MEDIUMS ENABLED CHANGES
Shift in emphasis on music discovery rather than choice. Choosing favorite parts of songs rather than whole tracks: mash-ups. Continued integration of music in our lives through phones. Even lower production and distribution costs. FUTURE OF MUSIC MEDIUMS DEGREE OF CHOICE IN MUSIC SELECTION: LOW CHOICE HIGH CHOICE MUSIC PRODUCTION AND DISTRIBUTION COSTS: LOW COSTS HIGH COSTS LEVEL OF INTEGRATION INTO DAILY LIFE: LOW INTEGRATION HIGH INTEGRATION
APPENDIX
In digital format, single track sales make up a greater portion of overall sales.  MORE CHOICE MEANS MORE SINGLE TRACKS

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PWR Presentation - Personal Music Mediums

  • 1. THE EFFECT OF MUSIC MEDIUMS ON CULTURE PRESENTED BY: SHARON ZENG
  • 2. MUSIC MEDIUMS IN OUR EVERYDAY LIVES
  • 3. MUSIC MEDIUMS WITH OUR DAILY TASKS
  • 4. MUSIC MEDIUMS IN OUR FRIENDSHIPS
  • 5. MUSIC MEDIUMS IN OUR ROMANCES
  • 6.
  • 7. TRANSISTOR RADIOS CASSETTE TAPE PLAYERS (WALKMANS) COMPACT DISC PLAYERS MP3 PLAYERS (IPODS) CONCLUSION ROADMAP
  • 8. CHEAP & WIDESPREAD HIGHLY PORTABLE GENRE CHOICE, NOT SONG CHOICE TRANSISTOR RADIO FEATURES
  • 9. TRANSISTOR RADIO WAS AFFORDABLE FOR MANY
  • 10. 44” JUKEBOX 5” TRANSISTOR RADIO 16” RECORD PLAYER PORTABILITY ENABLED PERSONAL LISTENING
  • 11. LISTENERS TRUSTED LOCAL DJ’S FOR SONGS I listened to him [Wolfman] every night for as long--for twelve years almost. I know him and it's personal… “ ” -- Curt Henderson, regarding a popular radio DJ, in American Graffiti (1973)
  • 12.
  • 13. TRANSISTOR RADIOS CASSETTE TAPE PLAYERS (WALKMANS) COMPACT DISC PLAYERS MP3 PLAYERS (IPODS) CONCLUSION ROADMAP
  • 14. INTRODUCTION OF SONG CHOICE HANDS-FREE LISTENING (HEADPHONES) CHEAPER MUSIC PRODUCTION PROCESS CASSETTE TAPE PLAYER FEATURES
  • 15. WALKMAN HELPED INTEGRATE MUSIC WITH LIFE Walkmans in their inherent mobility are an icon of individual choice in consumer culture, permitting users to create their own soundworld through the spaces, places and timings of consumer culture… “ ” -- Michael Bull in Journal of Consumer Culture
  • 16. TASCAM’S PORTASTUDIO ALLOWED EASY, CHEAP, AND FAST RECORDING SOLUTIONS TAPES MEANT LOW PRODUCTION COSTS
  • 17.
  • 18. TRANSISTOR RADIOS CASSETTE TAPE PLAYERS (WALKMANS) COMPACT DISC PLAYERS MP3 PLAYERS (IPODS) CONCLUSION ROADMAP
  • 19. INTRODUCTION OF DIGITAL FORMAT TRACK SKIPPING COMPACT DISC PLAYER FEATURES
  • 20. EFFECT OF CD PLAYERS DEGREE OF CHOICE IN MUSIC SELECTION: LOW CHOICE HIGH CHOICE CD PLAYERS: Create personal CD’s by selecting tracks. MUSIC PRODUCTION AND DISTRIBUTION COSTS: LOW COSTS HIGH COSTS CD PLAYERS: Low production costs & more features with digital sound editing.
  • 21. TRANSISTOR RADIOS CASSETTE TAPE PLAYERS (WALKMANS) COMPACT DISC PLAYERS MP3 PLAYERS (IPODS) CONCLUSION ROADMAP
  • 22. LARGER MUSIC LIBRARIES CHOICE-ORIENTED INTERFACE INCONSPICUOUS EARBUDS MP3 PLAYER FEATURES
  • 23. CHOICE ENABLED DISCOVERY & DIVERSIFICATION When I first joined the Grammy committee, there were 12 categories. Now there’s 108. “ ” -- Chuck Rainey during PWR class visit.
  • 24. TOP BILLBOARD SONG IN 2009: BLACK EYED PEAS’ “BOOM BOOM POW” LYRICAL ANALYSIS OF TOP SONG IN 2009: MULTI-TASKING LEADS TO LESS ATTENTION
  • 25. TOP BILLBOARD SONG IN 1984: PRINCE’ “WHEN DOVES CRY” LYRICAL ANALYSIS OF TOP SONG IN 1984: LYRICS BECOME SECOND PRIORITY
  • 26.
  • 27. TRANSISTOR RADIOS CASSETTE TAPE PLAYERS (WALKMANS) COMPACT DISC PLAYERS MP3 PLAYERS (IPODS) CONCLUSION ROADMAP
  • 28. Lyrics are a large part of mainstream music. Beats and melody greatly overshadow lyrics in importance. COMPOSITION AND SOUND OF MAINSTREAM MUSIC: 12 Grammy categories. 108 Grammy categories. DIVERSITY OF MUSIC GENRES: Music-listening is a fully engaging, non-passive activity. Music-listening is well-integrated in our lives and done in conjunction with daily tasks and exercise. HOW SOCIETY LISTENS TO MUSIC: PERSONAL MUSIC MEDIUMS ENABLED CHANGES
  • 29. Shift in emphasis on music discovery rather than choice. Choosing favorite parts of songs rather than whole tracks: mash-ups. Continued integration of music in our lives through phones. Even lower production and distribution costs. FUTURE OF MUSIC MEDIUMS DEGREE OF CHOICE IN MUSIC SELECTION: LOW CHOICE HIGH CHOICE MUSIC PRODUCTION AND DISTRIBUTION COSTS: LOW COSTS HIGH COSTS LEVEL OF INTEGRATION INTO DAILY LIFE: LOW INTEGRATION HIGH INTEGRATION
  • 31. In digital format, single track sales make up a greater portion of overall sales. MORE CHOICE MEANS MORE SINGLE TRACKS

Editor's Notes

  1. Personal music mediums are pervasive in our culture and so fully integrated into our lives that many of us barely noticed them.
  2. We use them with our everyday tasks,
  3. Cheap & Widespread: predominantly plastic + 9 volt battery 70% of household have 2 or more radios. Regency TR-1 was first introduced in 1954.
  4. Cheap & Widespread: predominantly plastic + 9 volt battery 70% of household have 2 or more radios. Regency TR-1 was first introduced in 1954.
  5. As described by Life in 1956, “teeners and sub-teeners [were] hooked on sound… [with] eleven-year-olds hiding the local disc jockey under the pillow.”
  6. $899
  7. Personal music mediums are pervasive in our culture and so fully integrated into our lives that many of us barely noticed them.