The document provides information on several music and technology related topics, including an interactive lyric video for CeeLo Green's new song "Robin Williams", a radio station called W.B.B.R that plays curated music playlists for those walking across the Williamsburg Bridge in New York City, immersive music sculptures called "totems" created by the company Reify that combine augmented reality and 3D printing, a smart lamp called Luzi that aims to improve sleep quality through voice controls and customized lighting and sound, and a concept for modular bone-conduction headphones called Safe + Sound designed to allow cyclists to listen to music safely while still hearing their surroundings.
Video – the stats & myths
The bigger picture: video evolution in a financial perspective. Video has been around for a long time: MTV was built on broadcasting music videos, but a lot has changed.
How do consumers discover new music? What are the listening behaviours? Are the kids passive or active users?
What is the overlap between audio streaming, video streaming, music downloads, social networking, merchandise and ticketing? What are the interactions between offline and online?
Jean Littolff, ex-Managing Director of Nielsen Music
Introduction to the history and purposes of music videoKBucket
Introduction to the history and purposes of music video
BTEC L3 Media U29 Music Video Production
Learning Objective 1: Understand The Purposes of Music Videos
Artful tech from Withings, Spotify, Marcus Lyall, and Peugeuot elevate the customized sound experience. All inside this month's Morning Zeitgeist. #AMZeitgeist
Self-editing videos, MTV reincarnated, a founding father at the nexus of a hip-hop/pop/show tune collision, and a terrifying game of sensory deprivation; Innovators in the August Zeitgeist are reimagining the past and reshaping human experiences with futuristic technology.
Video – the stats & myths
The bigger picture: video evolution in a financial perspective. Video has been around for a long time: MTV was built on broadcasting music videos, but a lot has changed.
How do consumers discover new music? What are the listening behaviours? Are the kids passive or active users?
What is the overlap between audio streaming, video streaming, music downloads, social networking, merchandise and ticketing? What are the interactions between offline and online?
Jean Littolff, ex-Managing Director of Nielsen Music
Introduction to the history and purposes of music videoKBucket
Introduction to the history and purposes of music video
BTEC L3 Media U29 Music Video Production
Learning Objective 1: Understand The Purposes of Music Videos
Artful tech from Withings, Spotify, Marcus Lyall, and Peugeuot elevate the customized sound experience. All inside this month's Morning Zeitgeist. #AMZeitgeist
Self-editing videos, MTV reincarnated, a founding father at the nexus of a hip-hop/pop/show tune collision, and a terrifying game of sensory deprivation; Innovators in the August Zeitgeist are reimagining the past and reshaping human experiences with futuristic technology.
Get up to speed on the latest innovative events and offerings in this month’s Morning Zeitgeist! View the interactive version of this presentation with video examples here: http://prezi.com/54fumudsh-_p
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Morning Zeitgeist - July 2015
1.
2. In line with the vision of
Man Made Music, Morning Zeitgeist is
a continuation of the passion to find
and share the most innovative,
interesting and note-worthy
happenings in the music and tech
worlds.
Enjoy!
#AMZeitgeist
3. “Robin Williams”
3
We’ve seen interactive music videos, but what about
interactive lyric videos?
Released off Cee-Lo Green’s upcoming album, Heart
Blanche, he describes the latest single, “Robin
Williams”, as “…a homage to our humanity centered
around the strength it takes to smile in the face of
adversity.”
The video uses the familiar Google search functions
to seemingly turn-out applicable, on-lyric findings
across Web, Images, Shopping and Video tabs as
users toggle back and forth between them.
An innovative, creative way to bring excitement to
lyric videos – and keep users engaged through the
whole song.
David Holloway/TBS
5. W.B.B.R Radio
5
A radio station created for and only for those who are
journeying across the Williamsburg Bridge in New
York City.
Created by ad agency Sid Lee for a Brooklyn-based
record label called UNO! – the app broadcasts an
upbeat song as you begin your trek across the
famous landmark. Once you reach the halfway point,
a calming track is triggered, allowing time for
relaxation or reflection. A fun and unexpected use of
GPS technology.
What are other small moments in your life or
landmarks in your city that deserve a mini-playlist as
you pass by?
7. Reify
7
Described as “music you can hear, see and hold”,
Reify is the latest immersive experience joining
augmented reality and 3D printing.
The sculptures (aka “totems”) can be embedded with
music and visuals which come to life when played
back on the free Stylus app.
Musicians are even getting in the mix, agreeing to
release original music as a totems for fans to
discover. Initial adopters include Tim Fain, Yacht,
Mae, and Health.
9. Luzi
9
Luzi is a smart lamp prototype that allows you to
experience the most simplified and efficient sleep of
your life – via voice controls, a patented sleep system
and device charging stations. It’s basically multiple
bedside objects in one!
The voice controls allow you to talk to Luzi, turning
the lights on and off, snoozing, setting the alarm, and
more – you can even integrate it with other connected
devices.
The sleep better system is customizable. Sonically, it
allows you to select the soundtrack to your sleep (sfx,
music or audiobooks) which plays back through a
high-quality blue tooth speaker. It also offers custom
lighting options which help with your circadian rhythm.
11. Safe + Sound Modular Headphones
11
Concept headphones, designed by Gemma
Roper, are being explored to minimize the risk of
injury for cyclists who listen to music while on the
road.
The headphones use bone-conduction to work
and essentially play music through cheekbones,
rather than eardrums, using soundwave
vibrations.
This allows the listener to be more aware of their
environment, but still enjoy their favorite playlist –
even while wearing their helmet.
