Designing good applications is complex, involves analytical and creative thinking, as well as a lot of tedious, but necessary work. Defining a design language that cares about end users and empowers designers to create appealing and intuitive apps – while covering business needs and ensuring consistency – is a major challenge. We will share our insights and best practices based on our own journey.

1. EXTERNAL
Tina Rauschenbach, Janina Schulyk, SAP SE
April 14th, 2018
More than colors and white spaces
Designing enterprise applications
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2. 2EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Agenda
§ Designing for the Enterprise
§ Evolution of Enterprise Software
§ Best Practices & Insights
§ Our Approach

3. 3EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
User Experience

4. 4EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
User Experience

5. Designing for the
Enterprise

6. 6EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Designing for the Enterprise

7. 7EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Designing for the Enterprise

8. 8EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Designing for the Enterprise

9. 9EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Designing for the Enterprise
Challenge: Improving UX Consistency
49% 62% 64% 64% 62% 63%
1 to 25 26 to 100 101 to 500 501 to 1000 1001 to 5000 5001 or more
https://www.uxpin.com/studio/ebooks/future-of-enterprise-ux-consumerization/
Number of Employees

10. 10EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Designing for the Enterprise
Challenge: Collaboration Between Teams
35% 47% 49% 51% 57% 55%
1 to 5 or fewer 1 to 6-10 1 to 11-20 1 to 21-50 1 to 51-70 1 to 71 or higher
https://www.uxpin.com/studio/ebooks/future-of-enterprise-ux-consumerization/
Designer-Developer Ratio

11. 11EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Designing for the Enterprise
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12. Evolution of
Enterprise Software

13. 13EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Evolution of Enterprise Software
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14. 14EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Evolution of Enterprise Software
1982 2002 2017

15. 15EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Challenge: Legacy Technology
Number of Employees
23% 33% 45% 53% 54% 61%
1 to 25 26 to 100 101 to 500 501 to 1000 1001 to 5000 5001 or more
Evolution of Enterprise Software
https://www.pexels.com/photo/gray-and-black-telephone-booth-standing-near-gray-stone-wall-at-daytime-163040/

16. 16EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Evolution of Enterprise Software
https://www.gartner.com/smarterwithgartner/gartner-top-10-strategic-technology-trends-for-2018/

17. 17EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Evolution of Enterprise Software
Diagnosis by AI
92.5%
correct
7.5%
incorrect
https://canvas.stanford.edu/files/1255473/download?download_frd=1&verifier=gLR4fDLHj7sx72W6SqqIPYf4wF9eTdv0rXgZd9Jw

18. 18EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Evolution of Enterprise Software
Diagnosis by Human
96.6%
correct
3.4%
incorrect
https://canvas.stanford.edu/files/1255473/download?download_frd=1&verifier=gLR4fDLHj7sx72W6SqqIPYf4wF9eTdv0rXgZd9Jw

19. 19EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Evolution of Enterprise Software
Diagnosis by Human + AI
99.5%
correct
0.5%
incorrect
https://canvas.stanford.edu/files/1255473/download?download_frd=1&verifier=gLR4fDLHj7sx72W6SqqIPYf4wF9eTdv0rXgZd9Jw

20. 20EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Evolution of Enterprise Software
Photo by bruce mars from Pexels https://www.pexels.com/photo/beautiful-beauty-blond-blonde-879117/

21. Best Practices
Insights

22. 22EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Support Users Wherever They Are

23. 23EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Responsive & Adaptive Design

24. 24EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Mobile First

25. 25EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Consistency is King Queen

26. 26EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Introduce a Design Language

27. 27EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Theming and Branding

28. Our Approach
SAP Design-Led Development Process

29. 29EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Fiori Design Principles
Coherent DelightfulSimpleRole-Based Adaptive

30. 30EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Fiori Design Language

31. 31EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Design-Led Development Process

32. 32EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Key Takeaways
§ Challenges of designing enterprise applications
§ Evolution of enterprise software
§ Insights & best practices
§ SAP Fiori design language & design-led development process
§ Designing enterprise applications – More than colors and white spaces
Thank you! Questions?

33. 33EXTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
§ SAP Fiori Design Guidelines https://experience.sap.com/fiori-design-web/
§ SAP Fiori Design Principles https://experience.sap.com/fiori-design-web/design-principles/
§ SAP Fiori Design-Led Development Process https://experience.sap.com/fiori-design-web/design-led-
development-process-external/
§ SAP User Experience Community https://experience.sap.com/forum/
Sources

34. Contact information:
Thank you.
Tina Rauschenbach
Senior User Experience Design Specialist
tina.rauschenbach@sap.com
Janina Schulyk
Senior User Experience Design Specialist
janina.schulyk@sap.com

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