More Revenue with CRO
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Learn an effective and new way of increasing revenue at your company. Through our experience with helping many companies increase conversions, we detail the way of how to go from an old and traditional model that isn't enough to win over competitors, to a new cutting edge execution style that can rocket revenue dramatically.
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How orthopaedic practices can optimize their marketing methods to get the best return on investment. We look at the overall strategy behind marketing an orthopaedic practice and then dive into the specific tactics practices should use to evaluate the effectiveness of their marketing.
Ryerson Startup School 2015 - Growth Hacking 2015
The marketing choices available to you flow from your ability to deliver and capture value. Value is determined by how much satisfaction your product offers and much effort it requires. Positioning takes sacrifice. It means giving up the vast majority of the market, in exchange for a very small niche that your are best suited to dominate. The war may take place in the market, but each battle is fought in the mind. Social validation is the most powerful catalyst for action. Limit your efforts to 3 channels in parallel. The sooner you can start executing, the sooner you can find what channels will work for you. Check the math before taking on a new channel. Avoid getting lost in tactics and aimless execution, by defining what success looks like. Create the report you will use to measure success and build the infrastructure to support it. It is much easier to double your revenue by doubling your conversion rate than it is by doubling your traffic. Test copy over design, and drastic changes over subtle ones. Now that you’ve followed all the rules, it’s time to throw away the rulebook. Time to try some new ideas, and find unorthodox ways to multiply your customer base.
Talent in Today's World of Technology
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CCNS Webinar
This document discusses how visual knowledge management can improve customer service by streamlining agent training and standardizing processes. It recommends a 5-step approach: 1) categorizing call types and mapping initial workflows; 2) linking knowledge articles to call types; 3) integrating systems into workflows; 4) mapping full workflows including variations; 5) testing workflows with agents. Customers saw benefits like reduced training time, increased efficiency and consistency, and improved customer satisfaction. Visual knowledge management engages agents and leads to better customer and employee experiences.
Fundamentals of Recruitment Analytics Outline
This document provides an outline for a training on fundamentals of recruitment analytics. It covers topics such as defining recruitment analytics, assessing an organization's current use of analytics, key recruitment metrics to track, finding the right data, applicant tracking systems, using big data and business intelligence in recruiting, and making data-driven decisions. The training agenda includes an overview of trends in the Philippine recruitment industry and a self-assessment of an organization's analytics culture. It emphasizes using data to understand factors like employee retention and satisfaction.
Rekrutmen & seleksi
The document discusses the recruitment and selection process at Humanika Consulting. It describes the key steps as deciding the recruitment method, marketing the job, screening candidates, selecting a shortlist, holding interviews and assessments, making a decision and offer, and onboarding the new employee. Different recruitment methods like internal and external sources are outlined. The selection process may involve initial screening tests, personality and aptitude assessments, interviews, and medical checks. Assessment centers are described as involving demonstrated behaviors assessed by multiple evaluators to minimize bias. The recruitment pipeline timeline and benefits of assessments like developing talent and succession planning are also summarized.
How CDW connected the dots with a Recruitment Marketing Platform by @TroyHein...
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As seen at the 2014 OHUG Global Conference, Troy Heinritz, Manager of HR Technology Projects at CDW shared how CDW leverages a single Recruitment Marketing Platform to centrally manage and execute their diverse recruitment strategies. Troy provides insights from their evaluation process and the technical obstacles and considerations they went through to create a better, more comprehensive recruitment strategy.
Key insights from this video include:
- How CDW uses a centralized system to execute and measure their recruitment marketing and sourcing strategy
- 4 essential Taleo Integrations that can optimize recruitment marketing efforts
- Improving the mobile candidate experience through the career site and application
Presented and recorded on September 10, 2014 via the OHUG community. Intro by Chris BrablcTesting Roadmaps and Experiment Design
How to plan effective roadmaps for your MVT and AB Testing program. A process for initial engagement, analysis, ideas, experiment design and execution to deliver reliable and scalable testing success.
As presented by Tim Stewart at MeasureFest in Brighton, November 2015
Dfwtrn SourceCon2012 recap
This document summarizes tips and trends from SourceCon 2012. It provides 3 tips for sourcing/recruiting: 1) Sourcing teams are moving back in-house, 2) Big data is being used to better understand targeted prospects, and 3) Six Sigma or quality processes are being used to streamline processes and cut costs. It also discusses 3 trends in sourcing/recruiting: 1) Sourcing teams going back in-house, 2) Big data being used to understand prospects, and 3) Quality processes to streamline and reduce costs. The document provides additional details on these tips and trends.
Recruitment process details basis on HRM study.pptx
The document discusses the recruitment and selection process in organizations. It defines recruitment as finding and attracting capable job applicants, while selection is differentiating between applicants to identify those most likely to succeed. The recruitment process involves planning, developing strategies, searching for candidates internally and externally, screening applications, and evaluating effectiveness. Selection involves preliminary interviews, tests, employment interviews, reference checks, making a selection decision, medical examinations, job offers, and contracts. Innovative recruitment practices discussed include using social media, video interviews, employee referrals, and peer reviews.
Simply recruitment or-a_talent_filter
Recruitment plays a key role in acquiring talent to meet companies' current and future needs. The three dimensions that act as a talent filter in recruitment are the HR recruiter, corporate recruiter, and technology and trends. Technology has revolutionized recruitment by allowing companies to post jobs online and use social media and applicant tracking systems to find and evaluate candidates. Analytics can help companies assess which recruitment strategies are most effective at attracting qualified talent.
metrics that matter
This document discusses 4 ways for recruiters to prove their worth through metrics: 1) Get the big picture by focusing on metrics that speak to objectives and are agreed upon, 2) Understand what's changed with new technologies to identify new opportunities, 3) Generate the right reports using templates and customization to visualize data, 4) Apply learnings by sharing reports to facilitate strategic discussions and gain approval for investments. Recruiters are encouraged to iterate their metrics over time to continually improve recruiting programs.
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What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Assignment 2 Task 1: Digital Marketing Course
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
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Design an eye-catching and inviting booth
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Use effective branding and visuals to reinforce your message
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• Google now uses AI to generate answers.
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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More Revenue with CRO
- 3. Who are you?
- 5. Agenda • CRO. What is it and what is it good for? • Getting started with CRO: • People • Tools • Methodology
- 8. Most people get stuck
- 9. Money down the drain
- 11. Results plummet and we don’t know why
- 12. Uphill journey to conversion Reference: Marketing Experiments
- 14. Use the scientific method
- 15. So much more than A/B buttons and colours
- 16. Compound growth = the shizzle
- 17. Strategy wins the game
- 19. CRO matures with time Reference: Online Behaviour
- 20. High impact on profit Reference: Conversion Rate Experts
- 21. 3 things to get started
- 22. The growth team • Assemble a team • Define size & responsibilities • CRO is complex • Let them prioritize
- 24. “A recent survey shows that Conversion Rate Optimization software is on the rise but that no one vendor is able to provide customers with all the tools they need.” The analytics-tool multiverse
- 25. How to choose KPIs Budget Combinations Depth vs Speed
- 26. How to start with analytics
- 27. How to start with testing
- 28. How to start with CI
- 29. Before we close a cycle • I am able to answer all the questions correctly • I can confirm the data is robust and reliable • I’ve already built reports to confirm it
- 30. The CRO Process Inspired by Wider Funnel
- 32. “We want to increase sales”
- 36. Hear them out
- 37. “Love the website! But having a little trouble with X Feature” “Awesome. Not sure how to invite my friends though” “When does my product arrive?”
- 40. Create your plan • imagen de un plan Prioritise your plan
- 42. Let them fight!
- 43. Review, learn and recircle And the winner is…
- 44. it works! +300% signups +110% leads +30% checkouts +53% conversions