More Flies With Honey
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The document promotes a newsletter called Rx For Sanity that uses humor to discuss healthcare topics. It is authored by Dr. Patricia Raymond, an associate professor of medicine. The newsletter aims to get attention and start conversations about healthcare using humor, relaxation, and an approachable tone. Examples of humor campaigns are analyzed to show how humor can effectively raise awareness if it is clean, not mean-spirited, and calls people to specific action. Readers are encouraged to sign up for the free email newsletter.
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More Flies With Honey
- 1. Passionate HealthCare… Love caregiving, just for the health of it! Join 1900+ medical colleagues for monthly humor and rejuvenating career tips! Sign up today for a FREE subscription to our e-mail newsletter , and you’ll get… www.ColonoscopyJoke.com www.RxForSanity.com
- 2. More Flies with Honey: Using Humor to Highlight Health Patricia L. Raymond MD FACP FACG, Rx For Sanity Associate Professor Clinical Internal Medicine, Eastern Virginia Medical School, Norfolk VA www.ColonoscopyJoke.com www.RxForSanity.com
- 3. The Diva of Doo… The Divine Ms. Butt Meddler aka Patricia L. Raymond MD FACP FACG Simply Screening Chesapeake Virginia www.ColonoscopyJoke.com www.RxForSanity.com
- 4. Sing along! Your wife is wrong; your heads not up here At least so far as I can see! I am your colon cancer screening… Yes, I put the wind between your cheeks! www.ColonoscopyJoke.com www.RxForSanity.com
- 14. Trying to figure out why something is funny is like dissecting a frog. You'll come up with answers, but the frog always dies. ~ Mark Twain www.ColonoscopyJoke.com www.RxForSanity.com
- 15. Advertising Tools Strong visuals Sex Powerful headlines Sex Humor www.ColonoscopyJoke.com www.RxForSanity.com
- 16. Humor Plusses Gets attention Relaxation/ desensitization Comfortable atmosphere, approachable Start the conversation www.ColonoscopyJoke.com www.RxForSanity.com
- 18. Humor Pratfalls – Appropriate to audience “Where’s the beef?”, or who is ‘Butt’ of humor? – Keep to topic: Funny but pointless? SuperBowl effect – Relatively short life span compared with pathos – Failure results in complete disaster www.ColonoscopyJoke.com www.RxForSanity.com
- 19. Humor in Medical Awareness: Seriously Effective Remarkable (Seth Godin) Clean, not mean, humor Actionable www.ColonoscopyJoke.com www.RxForSanity.com
- 20. Remarkable Seth Godin “Purple Cow” www.ColonoscopyJoke.com www.RxForSanity.com
- 22. Humor Style Quiz Question 1 Who is funnier? A. Howard Stern B. Bill Cosby www.ColonoscopyJoke.com www.RxForSanity.com
- 23. Humor Style Quiz Question 2 The best clips on America’s Funniest Home Videos are the ones where people slip and fall. A. True B. False www.ColonoscopyJoke.com www.RxForSanity.com
- 24. Humor Style Quiz Question 3 I like to tell jokes and act funny; it helps people to blow off steam and relax. A. False B. True www.ColonoscopyJoke.com www.RxForSanity.com
- 25. Answer key for the anal retentive A answers= negative humor B answers= positive humor, high self esteem, lower tension Washington State University, Prevention February 2005;56 www.ColonoscopyJoke.com www.RxForSanity.com
- 26. Actionable Sales technique: Call to Action Specific plans www.ColonoscopyJoke.com www.RxForSanity.com
- 29. Analyze campaign for Target/Message Funny 1-10 Appropriate 1-10 CTA Remarkable? Y N www.ColonoscopyJoke.com www.RxForSanity.com
- 32. Feminine Protection www.ColonoscopyJoke.com www.RxForSanity.com
- 33. Analyze campaign for Target/Message Funny 1-10 Appropriate 1-10 CTA Remarkable? Y N www.ColonoscopyJoke.com www.RxForSanity.com
- 39. First 2 not funny, but Target/Message Isthe campaign likely to be effective in the selected target? www.ColonoscopyJoke.com www.RxForSanity.com
- 42. Analyze campaign for Target/Message Funny 1-10 Appropriate 1-10 CTA Remarkable? Y N www.ColonoscopyJoke.com www.RxForSanity.com
- 62. The Bad and the Ugly www.ColonoscopyJoke.com www.RxForSanity.com
- 67. Why’d They Miss? 3 I’s Insensitive Intimidating Information (as in ‘TMI’) www.ColonoscopyJoke.com www.RxForSanity.com
- 68. Ten Dos and Don’ts for Humor in Health 1. Don't over-analyze a humorous idea. It's funny, or it's not. Remember Mark Twain 2. Don't use humor for its own sake. Make it relevant to your objective. 3. Don't use humor to deceive or tell a lie. It's a scientific fact that humor intensifies positive physical and psychological reactions; deceit will undermine these good feelings and supplant them with anger and resentment. 4. Do use humor to entertain. People love to be entertained. (What do you do in your free time?) 5. Do use humor to be thought-provoking, but not offensive. www.ColonoscopyJoke.com www.RxForSanity.com
- 69. Ten Dos and Don’ts for Humor in Health 6. Do test humorous concepts, not techniques. Slapstick, irony and word play are techniques, but what is the idea you want to convey? 7. Do let your reader/listener/viewer experience the joy of "getting it." You'll make a friend. 8. Do engage the imagination of your target. Theirs may be even bigger than yours. 9. Do the homework on your target. Humor comes from knowing your audience inside-out. 10. Don't forget that rules are meant to be broken. The best humor comes from the edge, where there are no rules. Adapted from Don Stroh’s The Serious Side of Humor in Direct Marketing www.ColonoscopyJoke.com www.RxForSanity.com
- 70. Choose your target… What are the obstructions to awareness, diagnosis, and treatment of your issue? Who should this campaign target? What media outlets will be most effective for your message? www.ColonoscopyJoke.com www.RxForSanity.com
- 72. The art of medicine consists of amusing the patient until nature cures the disease. ~ Voltaire www.ColonoscopyJoke.com www.RxForSanity.com
- 76. Call to Action Cheek Check Challenge www.ColonoscopyJoke.com www.RxForSanity.com
- 77. Sing along with me! As you approach your fifties, Don’t put off this test too long- ‘Cause if you think that colon screening’s Just for SadoMasochistic Idiots, then you’re wrong! www.ColonoscopyJoke.com www.RxForSanity.com
- 78. Just remember when you’re fifty Your risk of colon cancer grows. Suck it up, make your appointment, When you’re clean, here comes… The HOSE! www.ColonoscopyJoke.com www.RxForSanity.com
- 81. Passionate HealthCare… Love caregiving, just for the health of it! Join 1900+ medical colleagues for monthly humor and rejuvenating career tips! Sign up today for a FREE subscription to our e-mail newsletter , and you’ll get… www.ColonoscopyJoke.com www.RxForSanity.com