This document discusses three ideas for raising awareness about litter in the sea. Idea 1 uses negative photography without text to visually show the problem for ages 16-35. Idea 2 creates animated products using characters from shows with little text to engage children. Idea 3 presents the problem with facts and images on a pastel colored background for ages 25+.

1. Mood boards

2. Idea 1 - using negative photography to
raise awareness, I think this idea will really
work and be effective because it doesn’t
include a lot of text just negative
photographs to show you the real
problem rather then telling you, I believe
this idea touches upon people more then
just text, everyone knows there is a
problem with litter in the sea however the
do not always see it. This idea involves
creation on Photoshop and would be the
hardest out of all 3. target audience - 16-
35

3. Idea 2 – products created out of animation, using
real characters of shows and little text to encourage
children to get involved and raise awareness to
them. This idea is effective because it grabs young
peoples attention really easily. You do not need to
find stock images for this idea because you create
the animations/characters yourself.

4. Idea 3 - problem is shown through facts and
images. Target audience - 25+ this is for an older
audience because there awareness is most likely
to raise by facts rather then animation or images.
This idea is good because it is simple but very
effective. I would use simple pastle colours as the
different backgrounds. (pastle blue and green)
and then have the bold facts above it with the
logo below.