Using video interviews in enhancing Google rankings is a very popular technique these days. There are many styles that you can use to convey the important knowledge. In this segment, Google Guru Monte Huebsch focuses on conducting video interviews (question-and-answer format) in different geographical locations. Also covered in this segment is how Google faces the challenge of determining the domain authority of a content, how YouTube videos fit in the Hub-and-Spoke model, and some tips in effectively distributing content through the spokes. Learn all about these things from Monte Huebsch, Google Guru and CEO of Aussieweb and AussiewebConversion. ========================================== LINKS ========================================== YouTube (Full Interview) https://youtu.be/u6gvZSAP2Ho YouTube (Clip # 1) https://youtu.be/b4lwlO4qo9A YouTube (Clip # 2) https://youtu.be/UJ3v3ZujGcs YouTube (Clip # 3) https://youtu.be/of6yfHpo3Uk YouTube (Clip # 4) https://youtu.be/us2RpWjBueQ YouTube (Clip # 5) https://youtu.be/F9-vE5QK3CM YouTube (Clip # 6) https://youtu.be/20sAfWmmocU

2. Hub-And-Spoke
• The Hub-and-Spoke method is all
about original content being
distributed in different sites that
Google considers authoritative on
the internet (examples are the
different social media sites).
• Google identifies the "true author" of
the content being distributed in the
Hub-and-Spoke method.
HUB

3. YouTube Videos
• YouTube is considered as the second largest
search engine. By putting your content on
YouTube, Google will be able to include it in
searches.
• Creating YouTube videos can help Google to
identify the domain authority of the content being
distributed.
• In addition, the authorship issue of the content is
resolved because people see and hear the
person saying the words coming from his mouth.
• Both Google and the viewers will recognize it is
original content - not ghostly written by someone
and then passed along different platforms.
Video Uploaded to YouTube

4. Online Plagiarism &
Facial Detection
• Google is now one of the world’s
authorities on detecting plagiarism
and attributing authorship to the
original author.
• The tools and techniques used by
Google can look at the text and
compare it to other words on the
internet to determine whether they’ve
been plagiarized or not.
• Facebook has the technology to
recognize faces of people in pictures
and in videos.

5. Identifying the
Domain Authority
• Google delivers a search result that
elevates the"domain authority" or the
expert in a particular field of
knowledge.
• Google tries to stop any system that
could "prank" or manipulate the
search and change the order of
results.
• Once the domain authority has been
identified, Google can bring back
accurate and credible search results.

6. Original Video Interviews &
Black Hat SEO
• Black Hat SEO is a technique that tries to increase a page's
ranking by violating the Terms of Service of search engines.
• Using video interviews to enhance your Google rankings
through demonstrating that you are a domain authority in
your subject knowledge with original content is NOT seen as
a Black Hat SEO.
• Videos in YouTube that are watched and reviewed by
people, owners, developers, designers and others users are
treated by Google as an indicator of domain authority.

7. Consistency to Gain
Domain Authority
• Publishing content just once will get Google to recognize
you as a domain authority.
• By consistently publishing content about a particular topic,
Google will recognize you as a domain authority.
• The videos are not required to be highly produced or full of
effects or animations.
• What really counts is the knowledge that you impart on the
video and how you distribute it in the Hub-and-Spoke
network.

8. Publishing Content
• It is ideal to create and publish content at least once a
month, depending on the quality of content you are
sharing.
• Techniques in effectively distributing content:
– Short discussion (450-500 words)
– In-depth discussion of a topic (1200-1500 words or more)
– Videos can run roughly 10 minutes.
– Videos can be published in a 60-second short clips.
– Videos can be uploaded in separates episodes (Part 1, 2, 3, etc.)
– The topic can be re-purposed into a slide deck.
– Transcript can be extracted from the interview.
– Podcast can be submitted to iTunes.

9. Technologies Used in
Video Interviews
• Creating YouTube videos to create domain authority is NOT an
expensive method.
• It can also be done even when two parties are in different
geographical locations.
• Equipment used for interviews conducted in different geographic
locations:
– Laptop or Desktop
– Webcam
– Microphone
– Internet connection
– Software (for the interview itself and for editing the video)
– Green Screen (optional; used to change the background)

10. Monte Huebsch
• MONTE HUEBSCH is the CEO of AussieWeb and AussiewebConversion.
He is a Google Guru and a Google Adword Specialist.
• To get all the knowledge shared by Monte Huebsch about this topic, watch
his video full interview. The links are provided below.
• LINKS:
– Full interview - https://youtu.be/u6gvZSAP2Ho
– Clip # 1 - https://youtu.be/b4lwlO4qo9A
– Clip # 2 - https://youtu.be/UJ3v3ZujGcs
– Clip # 3 - https://youtu.be/of6yfHpo3Uk
– Clip # 4 - https://youtu.be/us2RpWjBueQ
– Clip # 5 - https://youtu.be/F9-vE5QK3CM
– Clip # 6 - https://youtu.be/20sAfWmmocU