Monkey business
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Monkeys in parts of India are becoming a nuisance and damaging property as their populations grow. They are stealing and destroying things like dishes and solar panels. This has created business opportunities for brands to develop "monkey-proof" products like water tanks, dish antennas, and solar panels that are difficult for monkeys to access. Households in some areas have spent thousands of rupees trying to monkey-proof their homes. Products that offer protection against monkeys would provide differentiation in the market and consumers indicate a willingness to pay a 15% premium for such offerings.
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The government plans to introduce a Real Estate Regulation Bill in the upcoming budget session of Parliament to establish regulatory oversight of the real estate industry and ensure fair practices. The Sabarmati Riverfront Development Project in Ahmedabad was recognized as one of the top 100 most innovative urban regeneration projects by KPMG for improving environmental conditions and creating public spaces. The police in Ahmedabad have launched a new online system to allow residents to easily register details of domestic helps and tenants to help track them in emergencies and reduce visits to police stations.
complete consumer engament strategy
Pedigree launched a cafe with help from either Mediacom or Starcomm in Australia. The document does not provide many details about the cafe launch or which company specifically helped, only mentioning that Mediacom or Starcomm assisted Pedigree in Australia.
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The document discusses findings from research about the youth of India. It summarizes that today's youth want to maximize life experiences by traveling, experiencing new foods and cultures, and learning new skills. They also keep multiple priorities balanced by juggling work, family, social life, and hobbies. The youth constantly seek self-improvement and are influenced by exposure to different lifestyles online. They expect instant gratification and crave everything quickly due to living in an era of instant communication.
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Today India’s youth is bombarded with advertisements and brands in the BFSI space are increasingly targeting them.
They are being given the bait of making easy money by some platforms and traditional banks are relying on their legacy to lure them in.
But, what is it that will actually that the young consumers of India seek. Read more to find out!
Changing face of women consumers in india wolfzhowl
The recent survey conducted by NFHS (National Family Health Survey) indicates that gender ratio has gone upto 1020 females per 1000 males from 991 females per 1000 males in 5 years. As marketeers we need to understand what has caused this historic shift which will help us identify new opportunities.
Read more to find out!
Burnout
#Workplace #burnout has been creeping subtly and impacting us in ways we do not usually notice.
With the covid-19 pandemic, the issue has become all the more significant.
About a third of Indians are facing increased burnout at work and are exploring multiple solutions to handle the issue.
How is #Jobburnout impacting them? Can #businesses and #brands help to counter this impact?
We at Wolfzhowl believe in investigating societal truths and understanding their implications on society, industries and brands.
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The document discusses how the BJP government in India is using infrastructure development projects to strategically create cognitive biases that establish the BJP as the default ruling party. Some key points:
1) Major infrastructure projects like the Statue of Unity and renaming of stadiums and institutions are used to honor iconic Indian leaders from diverse backgrounds and promote the development agenda of the BJP government.
2) Renaming places and institutions establishes the legacy of BJP leaders like Vajpayee, Patel, and Modi while associating the party with progress.
3) Renaming Motera Stadium after Modi leverages India's passion for cricket to provide constant free publicity for the BJP brand through media mentions during matches.
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Electricity post
Imagine a day or few hours with #noelectricity, then imagine #Whatif there was no electricity throughout the year.
Approximately 5% of the population of India still does not have access to electricity. How does #LackofElectricty impact them? Do we have a potential #business opportunity here that can counter this impact?
We at Wolfzhowl believe in investigating societal truths and understanding their implications on society, industries and brands
Recommended
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The government plans to introduce a Real Estate Regulation Bill in the upcoming budget session of Parliament to establish regulatory oversight of the real estate industry and ensure fair practices. The Sabarmati Riverfront Development Project in Ahmedabad was recognized as one of the top 100 most innovative urban regeneration projects by KPMG for improving environmental conditions and creating public spaces. The police in Ahmedabad have launched a new online system to allow residents to easily register details of domestic helps and tenants to help track them in emergencies and reduce visits to police stations.
complete consumer engament strategy
Pedigree launched a cafe with help from either Mediacom or Starcomm in Australia. The document does not provide many details about the cafe launch or which company specifically helped, only mentioning that Mediacom or Starcomm assisted Pedigree in Australia.
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Today India’s youth is bombarded with advertisements and brands in the BFSI space are increasingly targeting them.
They are being given the bait of making easy money by some platforms and traditional banks are relying on their legacy to lure them in.
But, what is it that will actually that the young consumers of India seek. Read more to find out!
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The recent survey conducted by NFHS (National Family Health Survey) indicates that gender ratio has gone upto 1020 females per 1000 males from 991 females per 1000 males in 5 years. As marketeers we need to understand what has caused this historic shift which will help us identify new opportunities.
Read more to find out!
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With the covid-19 pandemic, the issue has become all the more significant.
About a third of Indians are facing increased burnout at work and are exploring multiple solutions to handle the issue.
How is #Jobburnout impacting them? Can #businesses and #brands help to counter this impact?
We at Wolfzhowl believe in investigating societal truths and understanding their implications on society, industries and brands.
Read further to explore!
www.wolfzhowl.com
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The document discusses how the BJP government in India is using infrastructure development projects to strategically create cognitive biases that establish the BJP as the default ruling party. Some key points:
1) Major infrastructure projects like the Statue of Unity and renaming of stadiums and institutions are used to honor iconic Indian leaders from diverse backgrounds and promote the development agenda of the BJP government.
2) Renaming places and institutions establishes the legacy of BJP leaders like Vajpayee, Patel, and Modi while associating the party with progress.
3) Renaming Motera Stadium after Modi leverages India's passion for cricket to provide constant free publicity for the BJP brand through media mentions during matches.
4) Such
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Do you agree with us? Let us know in the comments below.
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Maybe your brand quickly act on it too :)
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Heres a look at understanding the socio-cultural barriers to crafting a male grooming brand in India, which we usually dont see.
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Here's a strategic instigation on how a leader brand can either play a premium & mass - digital retail / e-tail game.
Though more conceived with retail in mind, some of the principles apply more to e-tail.
Stay provoked & check out #wolfSIGHTS on twitter.
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This deck will instigate you to think about...
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(2) This deck answers the question - after having built a great brand campaign - why do brands fail? Lack of brand custodian & partner patience in thinking about the reality of brand profitability.
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Maybe your brand quickly act on it too :)
Would have loved to see some "Kurkure - Twisted Snack-tail recipes" for an in-home 31st new year party. Hotstar & Netflix to do a new year party viewing suggestion. Amazon to have done a Amazaon Prime Video suggestions + home orders of food, snacks, party stuff, Air BnB to have curated a few places for last minute get-away party seekers etc;...come on brands start engaging!!
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Traditional Vs Digital, Instinct Vs Data, Differentiating Brand Stance Vs Selling Context, Marketing Vs Sales, Equity as ROI Vs Sales as ROI. The debate seems to have become about "Vs".
That is true if you look at the debate from a traditional agency Vs a Data/Digital agency perspective. But being on a slightly different aspect for the last 5 years - If i divorce myself from the Vs perspective and look at only from a brand's benefit perspective (combining and using the best of both traditional and new) - the process will be different and the future agency will be different.
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In the post-digital world, the customer/consumer has better access to information about companies, brands, business practices and the world in general. The customer/consumer is also now armed with ability to publish and communicate her/his point of view, opinion, gripe or disdain easily and reach 0000’s of people.
People now also associate a daughter brand’s behaviour with the corporate mother brand and vice versa. In the post digital world, the rub-off is more palpable and far more visible, increasing the strategic need for better orchestration between both.
Hence governmental organizations, institutional investors, partners/vendors, private investors and citizens (customers/consumers/current & prospective employees) are more affected by a corporate brand’s social standing and reputation.
A millennial heavy society is also more purposive demanding better transparency, accountability, social & environmental responsibility from corporates.
Look at Uber, lack of a purpose is practically driving it out of business. United Kingdom has primarily cancelled its license because Uber was never purposive and responsible. Its lack of purpose has made Uber hide the data leaks in the USA and hence led o governmental, institutional and public distrust. Lyft is benefiting from all of this. Lack of Purpose is making people leave Uber and acting as a barrier to attracting new talent.
Corporate Purpose is not about differentiation from competition, but it is about making a difference to people’s lives. The government stipulated mandatory CSR can be subsumed under the corporate purpose and earn the corporate great social capital.
But in today's age having a separate CSR initiative is not enough, a purposive corporate brand actually helps a corporate run its business profitable while being socially responsible.
Corporate purpose sets a consumer/customer / society / people centric, mutually profitable goal for the organization, it helps create a purposive and positive internal culture and endows all its daughter brands with great social love.
While every daughter brand is busy pursuing its business, a strong purposive corporate brand can actually endow these daughter brands with an aura of phenomenal good will.
Purpose can help a Corporate initiate a highly successful IPO, for subscribers to an IPO look for profitability first, but todays intelligent investor knows that only a purposive brand can create sustainable profitability.
The target audience which we need to influence for an IPO are the government, institutional bodies, institutional, private and citizen investors, employee investors etc.;. well all of them are primarily people and people are not just rational creatures, emotions drive investments too. Hence a purposive corporate brand is much more assured of not just a successful IPO, but also of long term profitability.
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Buckle-up its an intense read, hope you enjoy the instigations.
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www.wolfzhowl.com
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Digital as a medium is far more conducive to instigating Behaviour Change than traditional alone is. However often marketers make the mistake of either (1) adopting their traditional campaigns to digital or where channel insights are totally ignored and digital is woefully used as another broadcast medium rather than an engagement medium (2) jumping directly to channel insights and ignoring that the human insights need to be identified first.
Here's a strategist instigation #wolfSIGHTS #wolfSIGHT which attempts at giving you a standardised schematic to plan your behaviour change using digital as a medium.
Another instigation related to this that you might find interesting:
https://www.slideshare.net/ChallapalliKalyanRam/consumer-engagement-strategy-provocation-7up-pepsico
Wolfzhowl book of behaviour change instigations
This document discusses strategies for instigating consumer behavior change to overcome barriers facing brands. It provides examples of behaviors that may inhibit adoption of new products or services, such as preferences for cheaper alternatives, ingrained habits, infrastructure issues, cultural mindsets, usage patterns, demographics, price sensitivity, gender norms, negative word-of-mouth, perceived parity between products, and reluctance of internal stakeholders to embrace new strategies. The document advocates considering behaviors beyond surface preferences and emphasizes discovering the "strategic dissonance" needed to drive the desired changes through tactics like leveraging social influences, targeting specific usage occasions, and addressing underlying attitudes, ego needs or fears.
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While brands keep see in the micro-picture and sometimes get their strategy right by default rather than by design, heres a way to get things right by design while crafting a grooming brand for men.
Heres a look at understanding the socio-cultural barriers to crafting a male grooming brand in India, which we usually dont see.
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This document provides an overview of strategies for success in the passenger car category in India. It begins with some "quirky car truths" about the Indian market. It then discusses the evolution of personal mobility in India and how cars are now seen as a status symbol as well as an expression of independence. The document analyzes case studies of successful (Hyundai Santro) and unsuccessful (Ford, Renault) market entries. It proposes a "strategic success structure" with three pillars: product lure, social imagery, and heritage. Each pillar includes considerations for successful market entry and strategies to attract Indian consumers.
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The document discusses the gap between brands' stated purposes and their actual delivery on those purposes according to consumer surveys. While many brands claim to stand for meaningful causes, few actually deliver on those promises in a way that impacts consumers. The document provides strategies for brands to better align their purposes with substantive actions, including accepting stakeholder expectations, confronting critical groups, and making bold decisions to transcend paradoxes. Examples are given of brands that prioritize purpose over profits and effectively show their commitments through creative and interactive experiences that engage audiences. Overall, the document advocates for brands to integrate their purposes more fully into their operations and communications in order to build trust with consumers.
Fashion #wolfSIGHTS
Fashion brands need to map their products and communications to motivation states because styling is an important differentiator. With minimal copy, both products and communications like models, backgrounds, and poses should be guided by motivation states to tell the brand's story through visuals alone. Motivation state-guided brand personality is crucial for fashion brands to convey their message without words.
Why brand & brand building 101
A strategic instigation around What is a brand & what is brand building and most importantly why it makes business sense to build a brand...
An instigation, which does not cover all the advantages, but a poignant few which hopefully help convince you about the power of brand and the need to undertake brand building!
Digital retail or etail play in india
DIgital retail or e-tail in India needs to find a larger purpose beyond the deals or discounts. Beyond the fights between retail or e-tail.
Here's a strategic instigation on how a leader brand can either play a premium & mass - digital retail / e-tail game.
Though more conceived with retail in mind, some of the principles apply more to e-tail.
Stay provoked & check out #wolfSIGHTS on twitter.
Purpose vs profit the brand building journey
This deck will instigate you to think about...
(1) How unearthing brand values is the most important thing in crafting a great brand purpose and breaking away from the category cliches and taking a leap!
(2) This deck answers the question - after having built a great brand campaign - why do brands fail? Lack of brand custodian & partner patience in thinking about the reality of brand profitability.
(3) Wow! We have done a great job in crafting a great brand purpose, cracked a great brand campaign - but how do we get on to always on? How do we engage?
(4) How do we sustain profitability - how do we address brand's every day business needs?
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Cadbury and Unilever are becoming short-sighted in their marketing strategies by solely focusing on massification and cost-cutting at the expense of premium brands and consumer aspirations. This myopic approach is leaving openings for smaller companies to attack them. Both companies need to adopt more consumer-centric and innovative approaches across their brand portfolios to remain relevant as consumer tastes evolve.
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Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Monkey business
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