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1. Guru Jambeshwar University Of Science And Technology
Haryana School Of Business
MBA (Marketing)
Presented By :- Monika Sharma
Roll No. 250101050050

2. PERSONALITY
AND
COMMUNICATION
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3. Understanding Personality And
Communication
Personality defines who we are and how we behave.
Communication is the process of sharing ideas
effectively.
Both are interconnected and crucial for success.
“Personality shapes our interactions, while
communication ensures our ideas are understood.
Together, they define our impact on others.”
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4. What is Personality?
Combination of traits, attitudes, and behavior
patterns.
Influences how we respond to situations and
people.
Key to building self-confidence and leadership
skills.
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5. Types of Personality
Introvert: Reserved, reflective, and
thoughtful.
Extrovert: Social, expressive, and
energetic.
Ambivert: Balance of introversion and
extroversion.
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6. Importance of Personality
Why personality matters?
Influences first impressions and interpersonal relationships.
Impacts career growth and leadership potential.
Helps in stress management and problem-solving.
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7. What is Communication?
Exchange of information, ideas, and emotions.
Can be verbal, non-verbal, or written.
Effective communication ensures clarity and understanding.
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8. Types of Communication
Verbal: Face-to-face, phone, video calls.
Non-Verbal: Body language, gestures, eye
contact.
Written: Emails, reports, messages.
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9. Effective Communication Skills
Active listening and empathy.
Clear articulation and tone.
Positive body language and
confidence.
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10. Personality and Communication Connection
How They Work Together ??
Personality shapes communication style.
Effective communication enhances
personality perception.
Strong personalities communicate clearly
and confidently.
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11. Importance in Professional Life
Workplace Relevance
Builds leadership and teamwork
capabilities.
Improves client relations and
negotiation skills.
Increases career opportunities and
promotions.
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12. Personality Development Tips
How to Improve Personality
Stay confident and positive.
Enhance knowledge and stay updated.
Practice self-discipline and time
management.
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13. Practice active listening daily.
Work on clear speech and vocabulary.
Observe and adapt body language.
Communication Improvement Tips
How to Enhance Communication ?
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14. Common Barriers
Challenges in Communication:-
Language and cultural differences.
Poor listening and misunderstanding.
Lack of confidence or negative body
language.
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15. Case study :-
Riya and Aarav work in the marketing department of a large company.
Riya is an extrovert — confident, social, and expressive. She loves brainstorming sessions and easily connects with clients.
Aarav is an introvert — calm, analytical, and prefers written communication over meetings. He often avoids speaking in large
groups.
Recently, their manager assigned them a joint project that required them to pitch a new marketing strategy to a client.
During the presentation, Riya dominated the discussion while Aarav stayed mostly silent. The client later mentioned that
although the ideas were great, the team lacked coordination and balance in communication
💬
Case Study Questions:
1.How did personality differences between Riya and Aarav affect their communication?
2.What could both individuals do to improve their teamwork and communication balance?
3.As their manager, what strategies would you suggest to make their communication more effective in future presentations?
4.How can understanding personality types help improve professional communication in teams?
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16. Answer:-
Personality impact: Extroverts may lead conversations, while introverts may hold
back — causing imbalance.
Improvement: Both need to respect each other’s styles — Riya should give Aarav
more space, and Aarav should prepare to express his points confidently.
Manager’s role: Arrange communication training or personality workshops to
create awareness.
Learning: Understanding personality types leads to better collaboration,
empathy, and workplace harmon
Extrovert
Introvert
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17. Conclusion
1.Personality and communication are deeply
connected and define how we present ourselves
to the world.
2.A positive personality and effective
communication lead to personal and professional
success.
3.Both can be developed through practice,
confidence, and self-awareness.
4.Good communication enhances our relationships,
teamwork, and leadership.
5.In short — your personality is your identity, and
communication is your power.
Conclusion

18. 1.Robbins, S. P., & Judge, T. A. (2019). Organizational Behavior. Pearson Education.
2.Hurlock, E. B. (1976). Personality Development. McGraw-Hill Education.
3.Lesikar, R. V., Pettit, J. D., & Flatley, M. E. (2009). Basic Business Communication. Tat
McGraw-Hill.
4.McCrae, R. R., & Costa, P. T. (1999). A Five-Factor Theory of Personality. Guilford Press.
References
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19. Thank You !