Yahoo! Studio is an end-to-end creative media solutions service that delivers brand-building campaigns. It brings together online editorial content and advertising capabilities to achieve business goals. Brand Pages on Yahoo! ZA media sites allow custom content showcasing a brand through both editorial and advertising approaches. Performance is measured through metrics like visits, engagement, advertising and editorial traffic. Examples of Brand Pages for British Gas and P&G are presented.

1. BRAND PAGES

2. * The APA UK June 2011, Hall and Partners June 2010

3. WHAT IS YAHOO! STUDIO?
Yahoo! Studio is a unique, end-to-end service that delivers
creative media solutions.
The team brings together the full engagement capabilities of
online editorial content and advertising to deliver brand-
building solutions that reach targeted audiences, driving
achievement of your business goals.
Campaign Creative
Strategists Designers
Your Your
Brief Success
Editorial Campaign
Experts Producers

4. BRAND PAGES
BRAND PAGES by YAHOO!:
what are they?
Customised brand solutions
showcasing your brand anchored
on a Yahoo ZA media-site
editorially and advertorially which
best suits your brand requirements
by connecting related audiences.

5. BRAND PAGES
YOUR BRAND
CONTENT HERE

6. BRAND PAGES
ANCHORAGE:
We link the media site
from our NEWS sub-
BROADCAST CONTENT: navigation bar
• Product information
• Photo Galleries
• Videos
• Articles
• XML feeds
• Contests
• And more
SOCIAL MODULE
• Facebook linking
GENERATE RESPONSE • Twitter linking
• Download Brochures
• Book Appointments
• Subscribe for newsletters

7. CUSTOMISED TEMPLATES

8. PERFORMANCE
KPIs Measured via:
• Brand Pages
• Visits (Page Views)
• Unique Visitors
• Engagement (Time Spent)
• Page Views
• Click Rate out of the page
• Bounce Rate
• Advertising Traffic
• Editorial Traffic
• Media Campaign
• Impressions
• Clicks

9. BRITISH GAS - SMARTMETER
DEMO

10. P&G
DEMO

11. PROPERTY 24

12. CONNECT
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