Digital Marketing

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Digital Marketing

  1. 1. Digital Marketing K V Ramesh© 2011 K V Ramesh
  2. 2. Marketing – In the Digital World Offering© 2011 K V Ramesh© 2011 K V Ramesh
  3. 3. Marketing – In the Digital World Portal (e-Marketplace) Offering© 2011 K V Ramesh© 2011 K V Ramesh
  4. 4. Marketing – In the Digital World Portal (e-Marketplace) Offering Reach (Drive Traffic)© 2011 K V Ramesh© 2011 K V Ramesh
  5. 5. Marketing – In the Digital World Portal (e-Marketplace) Functions Value Prop Offering Features Delivery Benefits Price Point Reach (Drive Traffic)© 2011 K V Ramesh© 2011 K V Ramesh
  6. 6. Marketing – In the Digital World Portal (e-Marketplace) Functions Value Prop Experience Expectations Offering Features Delivery Fabric Interaction Benefits Price Point Services Moderation Reach (Drive Traffic)© 2011 K V Ramesh© 2011 K V Ramesh
  7. 7. Marketing – In the Digital World Portal (e-Marketplace) Functions Value Prop Experience Expectations Offering Features Delivery Fabric Interaction Benefits Price Point Services Moderation Reach (Drive Traffic) Print Media Web Media Mobile Media© 2011 K V Ramesh© 2011 K V Ramesh
  8. 8. Marketing – In the Digital World Portal (e-Marketplace) Functions Value Prop Experience Expectations Offering Features Delivery Fabric Interaction Benefits Price Point Services Moderation Reach (Drive Traffic) Print Media Web Media Mobile Media QR Code© 2011 K V Ramesh© 2011 K V Ramesh
  9. 9. Test Drive – Offer the Experience© 2011 K V Ramesh© 2011 K V Ramesh
  10. 10. Test Drive – Offer the Experience© 2011 K V Ramesh© 2011 K V Ramesh
  11. 11. Test Drive – Offer the Experience© 2011 K V Ramesh© 2011 K V Ramesh
  12. 12. Test Drive – Offer the Experience© 2011 K V Ramesh© 2011 K V Ramesh
  13. 13. Test Drive – Offer the Experience Experience Awareness Consideration Purchase Loyalty© 2011 K V Ramesh© 2011 K V Ramesh
  14. 14. Test Drive – Offer the Experience Experience Awareness Consideration Purchase Loyalty Strategy + Process + Content + Technology + Analytics© 2011 K V Ramesh© 2011 K V Ramesh
  15. 15. The Fabric – Related Offerings© 2011 K V Ramesh© 2011 K V Ramesh
  16. 16. The Fabric – Related Offerings Your Offering© 2011 K V Ramesh© 2011 K V Ramesh
  17. 17. The Fabric – Related Offerings Your Offering© 2011 K V Ramesh© 2011 K V Ramesh
  18. 18. The Fabric – Related Offerings The Fabric Your Offering Unified Management Easy Access & Integration© 2011 K V Ramesh© 2011 K V Ramesh
  19. 19. The Fabric – Related Offerings The Fabric The Fabric is the Your platform for Offering Cross-Selling Opportunities Unified Management Easy Access & Integration© 2011 K V Ramesh© 2011 K V Ramesh
  20. 20. Integrated Services© 2011 K V Ramesh© 2011 K V Ramesh
  21. 21. Integrated Services Reach in as many ways as you can© 2011 K V Ramesh© 2011 K V Ramesh
  22. 22. Integrated Services Reach in as many ways as you can Deploy KYC Analytics© 2011 K V Ramesh© 2011 K V Ramesh
  23. 23. Integrated Services Reach in as many ways as you can Deploy KYC Analytics Create Addiction to revisit frequently© 2011 K V Ramesh© 2011 K V Ramesh
  24. 24. Integrated Services Reach in as many ways as you can Deploy KYC Analytics Create Users revisit a handful of sites Addiction frequently to revisit Can it be your frequently site?© 2011 K V Ramesh© 2011 K V Ramesh
  25. 25. Manage Expectations© 2011 K V Ramesh© 2011 K V Ramesh
  26. 26. Manage Expectations Technology with rich UI Real-time Monitoring© 2011 K V Ramesh© 2011 K V Ramesh
  27. 27. Manage Expectations Technology with Strong Delivery rich UI Mechanism Real-time Response Monitoring© 2011 K V Ramesh© 2011 K V Ramesh
  28. 28. Manage Expectations Technology with Strong Delivery rich UI Mechanism Real-time Response Monitoring Technology Back-bone to handle volume Sustainable Content/Promotions Management© 2011 K V Ramesh© 2011 K V Ramesh
  29. 29. Rich UI – Interactive Media© 2011 K V Ramesh© 2011 K V Ramesh
  30. 30. Rich UI – Interactive Media© 2011 K V Ramesh© 2011 K V Ramesh Online Tutors
  31. 31. Rich UI – Interactive Media Experiential Shopping© 2011 K V Ramesh© 2011 K V Ramesh Online Tutors
  32. 32. Social Media - Moderation© 2011 K V Ramesh© 2011 K V Ramesh
  33. 33. Social Media - Moderation© 2011 K V Ramesh© 2011 K V Ramesh
  34. 34. Social Media - Moderation Traffic Positive Leverage Damage Negative Control© 2011 K V Ramesh© 2011 K V Ramesh
  35. 35. Social Media - Moderation Traffic Positive Leverage Damage Negative Control Deploy Listening Post Monitor Measure Moderate© 2011 K V Ramesh© 2011 K V Ramesh
  36. 36. Effective Deployment of QR Code© 2011 K V Ramesh© 2011 K V Ramesh
  37. 37. Effective Deployment of QR Code Promotions© 2011 K V Ramesh© 2011 K V Ramesh
  38. 38. Effective Deployment of QR Code Promotions© 2011 K V Ramesh Brochure© 2011 K V Ramesh
  39. 39. Effective Deployment of QR Code Read & Share Promotions© 2011 K V Ramesh Brochure© 2011 K V Ramesh
  40. 40. Effective Deployment of QR Code Read & Share Promotions Property Data© 2011 K V Ramesh Brochure© 2011 K V Ramesh
  41. 41. Effective Deployment of QR Code Read & Share Promotions Property Data© 2011 K V Ramesh Brochure Shop on the Go© 2011 K V Ramesh
  42. 42. Effective Deployment of QR Code Read & Share Promotions Property Data© 2011 K V Ramesh Directions Get Brochure Shop on the Go© 2011 K V Ramesh
  43. 43. Effective Deployment of QR Code Read & Share Jump to Blog Promotions Property Data© 2011 K V Ramesh Directions Get Brochure Shop on the Go© 2011 K V Ramesh
  44. 44. Effective Deployment of QR Code Read & Share Jump to Blog Promotions Property Data© 2011 K V Ramesh Directions Get Brochure Shop on the Go Access my CV© 2011 K V Ramesh
  45. 45. Questions Thank You© 2011 K V Ramesh© 2011 K V Ramesh

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