Marketwire Presentation - June 25, 2010

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Judy Hutchins presentation at CLCA Seminar: Best Practices IR and PR for Junior Issuers (June 25th, 2010)

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Marketwire Presentation - June 25, 2010

  1. 1. Newswire Best Practices for Junior Issuers Judy Hutchins Marketwire © 2009 Marketwire
  2. 2. Maintain a consistent stream of news © 2010 Marketwire <ul><li>Build awareness and credibility, breed familiarity </li></ul><ul><li>Boost brand recognition and encourage stakeholder loyalty </li></ul><ul><li>Share good news and bad, build trustworthy relationships </li></ul><ul><li>Reach new audiences, foster relationships with media, analysts, consumers, investors </li></ul><ul><li>Remember, “out of sight means out of mind...&quot; </li></ul><ul><li>Sustain SEO efforts and promote ‘findability’ </li></ul>
  3. 3. Marketwire AUTOMATICALLY inserts the release headline into the title tag and URL of the page SEO value-add: visible and searchable online
  4. 4. Find news values in your company © 2010 Marketwire <ul><li>Mine your &quot;People, Places & Things&quot; </li></ul><ul><li>Think outside the IR department for content </li></ul><ul><li>Maximize assets beyond words and financial tables </li></ul><ul><li>Be proactive in your newsmaking - research </li></ul>
  5. 5. Find news values in your company © 2010 Marketwire
  6. 6. Understand the role of a newswire © 2010 Marketwire <ul><li>Meets disclosure in North America and abroad </li></ul><ul><li>Facilitates communication with media and stakeholder groups </li></ul><ul><li>Acts as a conduit or middleman for enabling communication between those who create content and those who consume it </li></ul><ul><li>Provides reach to media and investment audiences in local, national and international markets </li></ul><ul><li>Translates your messages into multiple languages </li></ul>
  7. 7. Understand the role of a newswire © 2010 Marketwire press releases financial tables digital photos video Audio WHAT? The content. media (broadcast, print, news agencies, online media ) search engines financial databases regulatory bodies stakeholders social networks bloggers WHO? The recipients. regulatory compliance SEO B2B and B2C communications investor targeting media relations Why? The reasons. direct feed / FTP aggregators email central editorial systems RSS opt-in services mobile apps HOW? The methods.
  8. 8. Recognize the value of a newswire © 2010 Marketwire <ul><li>What a newswire can do that you (probably) can’t… </li></ul><ul><li>Gain access to hard-to-reach or exclusive databases, portals, search engines and aggregators </li></ul><ul><li>Translate your news into almost any language, and distribute worldwide </li></ul><ul><li>Disseminate your news and information to thousands of downstream partners simultaneously </li></ul><ul><li>Streamline your workflow </li></ul>
  9. 9. Three Takeaways <ul><li>On Top of Current Trends </li></ul><ul><ul><li>Online, Multimedia, Xhtml, Workflow, Social Media, SEO, SEV </li></ul></ul><ul><li>One-Stop Shopping </li></ul><ul><ul><li>Streamline your workflow using newswire efficiencies </li></ul></ul><ul><li>Maintain Consistent Visibility with Stakeholders </li></ul><ul><ul><li>Using newswire technology, search capabilities & relationships </li></ul></ul>© 2009 Marketwire

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