Thought leadership

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Thought leadership

  1. 1. Thought Leadership ? K V Ramesh October 4, 2011© 2011 K V Ramesh the.kvr@gmail.com October 4, 2011
  2. 2. Thought that reaches the bottom of the pyramid - Products … …© 2011 K V Ramesh the.kvr@gmail.com October 4, 2011
  3. 3. Thought that reaches the bottom of the pyramid - Services … …© 2011 K V Ramesh the.kvr@gmail.com October 4, 2011
  4. 4. Integration of Devices - Mobile … …© 2011 K V Ramesh the.kvr@gmail.com October 4, 2011
  5. 5. Integration of Reach - Social Media© 2011 K V Ramesh the.kvr@gmail.com October 4, 2011
  6. 6. Definition An Idea that leverages technologies to serve custom solutions thus creating an industry Invention is NOT a Must! Idea - Invention Innovation would Do! Application - Innovation Color Branding Material Smarts (RFID/Storage) Shape Wooden (Bio-degradable)© 2011 K V Ramesh the.kvr@gmail.com October 4, 2011
  7. 7. Thought Leadership Framework Servicing (O & M) Customer Addiction VAS VAS VAS VAS VAS VAS VAS VAS VAS VAS VAS Customization & VAS (Analytics) Applications Applications Applications Applications Applications Applications Applications/Content Segments Innovation Domains/Content Infrastructure/Technologies/Channels Delivery© 2011 K V Ramesh the.kvr@gmail.com October 4, 2011
  8. 8. Thought Leadership in vogue Cloud Landscape Content Acquisition Custom Delivery Usage Analytics Valuable Insight Apple, Amazon, and Google are classic examples© 2011 K V Ramesh the.kvr@gmail.com October 4, 2011
  9. 9. A kindling thought MaaS – Marketing as a Service Markets Segment Value Collateral Communication Identification Proposition Generation Platform Idea/Offering/Product/Service An interactive tool that can access databases, apply AI, design site, and build portal© 2011 K V Ramesh the.kvr@gmail.com October 4, 2011
  10. 10. Thought Leadership ?!!! Thank You© 2011 K V Ramesh the.kvr@gmail.com October 4, 2011

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