Monetising Social Media By Vanessa Tindale

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The document discusses two case studies of social media campaigns by Vodafone and Cisco. The Vodafone Live Guy campaign promoted a Vodafone broadband product through online videos and competitions. The Cisco Your Digital Crib campaign gathered consumer insights about video usage through blogger content, videos, and surveys on their website. Both campaigns aimed to increase brand awareness, drive traffic to their websites, and build relationships with influencers through engaging social media content.

Technology News & Politics

Monetising Social Media Creative Case Studies

Vodafone ‘Live Guy’ ,[object Object],[object Object],[object Object]

Vodafone Live Guy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.youtube.com/watch?v=u4XSAc82DnQ

Vodafone Live Guy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cisco – ‘ Your Digital Crib’ ,[object Object],[object Object],[object Object],[object Object]

Cisco – ‘ Your Digital Crib’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.youtube.com/watch?v=-a- SecSLRQc

Cisco – Your Digital Crib ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Summary

How do you massively scale an API as your business grows? Ciaran worked for a company that has grown from a small B2C app written in PHP/MySQL to a B2B advertising company doing 15 Billion API calls per month. Along the way there have been some big technology changes and decisions that have both helped and hindered us. Along the way we have had 3 day outages, several AWS outages, massive traffic spikes especially early days when we signed customers like Wordpress.com, and many many improvements, re-factors and even successes. Today and for the last year we are highly modern engineering team, using many of the latest technologies and methodologies. We code in PHP and Python with C, Go, CoffeeScript and more, store data in MongoDB, Redis, memcache, Solr and MySQL, we have a full CI environment, do deploys using IRC (and Hubot) and Puppet everything. We have 100% (not 99.999%) up time for over 12 months now.

My company that has grown from a small B2C app written in PHP/MySQL to a B2B advertising company doing 15 Billion API calls per month. Along the way there have been some big technology changes and decisions that have both helped and hindered us. Along the way we have had 3 day outages, several AWS outages, massive traffic spikes especially early days when we signed customers like WordPress.com, and many many improvements, re-factors and even successes. Today and for the last year we are highly modern engineering team, using many of the latest technologies and methodologies. We code in PHP and Python with C, Go, CoffeeScript and more, store data in MongoDB, Redis, memcache, Solr and MySQL, we have a full CI environment, do deploys using IRC (and Hubot) and Puppet everything. We have 100% (not 99.999%) up time for over 12 months now.

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