This document discusses transforming traditional B2C service channels into B2P solutions focused on assistance, attention, advice, and automated processes to gain efficiency while reducing costs and times. It proposes various chatbots and digital tools to simplify and optimize customer experiences for claims, subscriptions, cancellations, guarantees, and other documents through self-management and automation. These include chatbots for information, conversion, formal processes, and decision trees to replace over 70% of conversations through intelligent interpretation of needs and natural language interactions.