2. • Managing Accounts and Compliance could be very tedious, time
consuming and expensive affair for the SMEs
• They have to be either dependent on part-time accountants or hire
expensive teams
• Absence of affordable integrated accounting, database, investing and
financial platform
• Multiple touchpoints for financial management - Part time accountants,
Tax consultants, Investment advisors, Insurance advisors et al
• Robust accounts signify booming business growth
• Existing eco-systems e.g. the Chartered Accountants, Tax Practitioners,
Lawyers missing such integrated platform/ system especially with a
secure database management system
THE PROBLEM
3. THE SOLUTION
• Document management system with an inbuilt accounting software to
facilitate the business decisions
• Timely accounting reports can save lots of penalties and interest by
paying taxes on time
• DMS, Chat Room with dedicated account manager can save lot of time –
SMEs can save almost 20% of effective time as compared to DIY format
• Mobile App & Web based solutions for managing Documents &
Information will provide ease of doing business opportunity
• Automated tools like invoice making tools, banking transactions
integration, financial product management portal will be useful for
decision making process
4. THE PRODUCT
• EaseUp a hybrid solution, where the customers send documents via
Phone App & Web Portal, and get expert assistance at any time
• User Friendly Application to Ease-up life even for the non-accounting
background entrepreneurs
• Timely Compliances – by using the data as provided by customer and as
processed by expert team of accountants
• Back Office of operation is located in Indore, which provides low cost yet
quality manpower
• In App Chat box, where customer can ask question and can get timely
resolution of any queries relating to Account & GST
• Monthly reports can be seen anytime anywhere on the move, in App –
Sales Report, Purchase Report, Debtors / Creditors Report etc.
5. THE PRODUCT - Version 2 (coming soon!)
• EaseUp v2 is currently developing an entire eco system where the
product can be used by other accountants and consultants for their
clients
• Such licensing approach will help EaseUp to grow its share in other
financial services like insurance, investments, loans & compliance
• There will be many new tools which can be accessed by the clients for
making their life easy by managing accounting, financial management
and compliance in a very effective way.
• EaseUp v2 intends to utilize Artificial Intelligence and Machine Learning
to create a semi-automated package that would meet all the accounting,
tax and compliance requirements of SMEs
6. FEATURES EaseUp ProcessEaseUp Process
Download & Log In Upload Documents (1)
View Upload Documents (1)
My Reports View GST Returns Filed Chat Box
Note: Documents category include sales, purchase, expenses, cash payments & bank statement
9. COMPETITIVE ADVANTAGES
• Own Document Management System
• Reporting tool for clients
• Integrated portal / App for all the financial services at one stop
• Timely availability of resources (account manager)
• Process oriented work flow management and client handling
• Experienced team
10. TRACTION
• Started in 2017
• Till now we have got 180+ customers whom we are serving via mobile
app and offline
• Revenue run rate is approx. Rs. 2.0 Lacs per month in the Company
• Team size is 12 members, having 1000 Sq. Ft. office in Indore
• Currently serving only Indore market
• Now expanding to other cities
11. Business ModelBUSINESS MODEL
• Phase I – With Existing Set Up and Technology
• Serving clients having small & medium business set up
• Subscription based model – Services includes Monthly Accounting,
GST, TDS, PT, Income Tax Consulting
• Connecting clients for each others requirements with in EaseUp Client
Network – We don’t charge anything for this service
• Startup Services – Pre & Post Funding Services
• Fixed Packages based on monthly turnover
12. Business ModelBUSINESS MODEL
• Phase II – With Upgraded Technology
• Phase I services, Plus:
• Free Invoicing Software for EaseUp clients
• EaseUp Client Network - Cross Synergy Platform for SMEs/Startups in
next phase – so as to enable SMEs / Startups cross sale their product &
services within EaseUp Network
• New AI/ ML Tools that would help reduce of manual intervention
• Adding Financial Services on the platform like Insurance, Investments,
Loans etc.
13. Phase I & II
Business ModelREVENUE FORECAST
2020 2021 2022 2023
Users 180 5000 25000 100000
Revenue 25 1500 7500 30000
Note: Revenue in INR Lacs
14. CA Aditya Chokhra
MANAGEMENT TEAM
• Aditya is having more than 10 years of experience in the field of Fund Raising,
Accounting, Compliance & Valuation. He started EaseUp in 2017 within an
intention to provide integrated financial services & accounting to Small &
medium business in India.
• For more details please visit to his LinkedIn Profile:
https://www.linkedin.com/in/aditya-chokhra-2b861120/
