This document discusses the founding of a social price discovery platform in India called Mom in 2010. It describes how the founder, Rajeshwari Purohit, co-founded the startup while raising angel funding and growing the team to 11 employees. It provides tips for entrepreneurship as a mother, including creating a prototype, setting up an office, building a like-minded team through continuous improvement and feedback, communicating commitments to stakeholders, and taking help from support systems like family, friends, and schools.