MODULE IV.pptx
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The document discusses industry sectors including the primary, secondary, and service sectors. It then describes the typical industry life cycle from introduction through growth, maturity, and decline. It provides an overview of competitor analysis and how to research competitors' strategies to identify strengths and weaknesses. Finally, it mentions Porter's Five Forces model which analyzes five competitive forces to determine an industry's weaknesses and strengths, including the bargaining power of suppliers and industry rate of return.
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MODULE IV.pptx
- 1. MODULE IV
- 2. Industry sectors Sectors 1) Primary sector 2) Secondary sector 3) Service sector
- 4. Introduction – when the product is introduced and struggles to gain brand recognition.(usually question marks) Growth – advertising and word of mouth helps the product to increase sales. As sales grow, more firms are willing to stock the product which helps the product to grow even further.(stars) Maturity – When the product reaches peak market penetration.(cash cow ) Decline – the product gets eclipsed by new products(dogs)
- 5. Analysis of Industry Competition A competitor analysis, also referred to as a competitive analysis, is the process of identifying competitors in your industry and researching their different marketing strategies. You can use this information as a point of comparison to identify your company's strengths and weaknesses relative to each competitor.
- 6. Porters five force model Porter's Five Forces is a model that identifies and analyzes five competitive forces that shape every industry and helps determine an industry's weaknesses and strengths.
- 7. Porters five force model
- 8. Bargaining power of suppliers
- 9. Industry rate of return