Module 1- Session 1-CB.ppt
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This document introduces consumer behavior and discusses its importance for marketing. It defines consumer behavior as the acquisition, consumption and disposition of goods, services and ideas by decision-making individuals or groups. The document outlines four key domains of consumer behavior and explains how studying consumer behavior benefits various groups. Finally, it discusses how marketers can apply consumer behavior concepts when making decisions regarding segmentation, product development, pricing, placement and promotion.
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2. It defines consumer behavior as the study of how individuals select, purchase, use, and dispose of products and services.
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1. The study aims to understand concepts of promotion, sales promotion, and the need for a sales promotion strategy. It will examine tools, impact, and management of sales promotion measures.
2. Both primary and secondary data will be collected through questionnaires, interviews, and company records. The sample includes 400 respondents from salespeople, dealers, retailers and customers of selected FMCG companies in Gujarat.
3. The study expects to clarify concepts relating to marketing communication and sales promotion strategy. It intends to benefit academics, managers and future researchers
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Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSThe Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
-- June 2024 is National Volunteer Month --
Check out our June display of books on voluntary organisations
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
How MJ Global Leads the Packaging Industry.pdf
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Industrial Tech SW: Category Renewal and Creation
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Company Valuation webinar series - Tuesday, 4 June 2024
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Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
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Module 1- Session 1-CB.ppt
- 2. z Learning Objectives 1. Define consumer behavior and explain the components that make up the definition 2. Identify the four domains of consumer behavior 3. Discuss the benefits of studying consumer behavior 4. Explain how companies apply consumer behavior concepts when making marketing decisions
- 3. z Consumer Behavior Acquisition, consumption, and disposition of goods, services, time, and ideas by human decision-making units Acquisition: Consumer comes to own an offering Usage: Consumer uses an offering Disposition: Consumer discards an offering How does this relate to marketing strategies and tactics?
- 4. z Consumer Behavior (continued 1) Dynamic process Can involve many people Involves many decisions Involves consumer emotions and coping
- 5. z
- 6. z Beneficiaries of Consumer Behavior Studies Marketing managers Ethicists and advocacy groups Public policy makers and regulators Academics Consumers
- 7. z Marketing Activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value Aimed at individuals, groups, and society
- 8. z Marketing Implications of Consumer Behavior Developing or implementing customer-oriented strategy Segmentation of the market Profitability of each segment Characteristics of consumers in each segment Customer satisfaction with existing offerings Selecting target market
- 9. z Marketing Implications of Consumer Behavior (continued 1) Developing products Consumer ideas for new products Attributes that can be added or changed in existing products Branding of offering Appearance of package and logo
- 10. z Marketing Implications of Consumer Behavior (continued 2) Positioning decisions Positioning of competitive offerings Positioning of one’s own offerings Need for repositioning offerings
- 11. z Marketing Implications of Consumer Behavior (continued 3) Promotion and marketing communication decisions Communication objectives Appearance of marketing communications Location, time, and effectiveness of advertisement Sales promotion objectives and tactics Effectiveness of sales promotion Number of sales personnel required to best serve customers
- 12. z Marketing Implications of Consumer Behavior (continued 4) Pricing decisions Price range of a product or service Consumer sensitivity to price and price changes Pricing tactics be used Distribution decisions Time and convenience of consumers Assortment of merchandise Store design
- 13. z