SlideShare a Scribd company logo
Brandon Lipman - lipmanb.com - @lipmanb
UI
/UX
“Make every detail perfect
and limit the number details to perfect.”
– Jack Dorsey, Square
Multifaceted Approach
Brandon Lipman - lipmanb.com - @lipmanb
• Analyze traffic patterns
• Find bottlenecks where users exit
• Zen Onboarding - identify what is necessary
for conversion
• What A/B testing strategies can be
implemented to increase conversions
Brandon Lipman
Startup & Venture Capital Enthusiast. 

Experienced Marketing Consultant

Founder of Clefts United & Past Cofounder
of @3DLT a marketplace for 3D printed products.
Featured On:
“Make every detail perfect
and limit the number details to perfect.”
– Jack Dorsey, Square
“If you deprive yourself of
outsourcing and your competitors
do not, you're putting yourself out of
business.”
– Lee Kuan Yew

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My Approach To UI & UX

  • 1. Brandon Lipman - lipmanb.com - @lipmanb UI /UX
  • 2. “Make every detail perfect and limit the number details to perfect.” – Jack Dorsey, Square
  • 3. Multifaceted Approach Brandon Lipman - lipmanb.com - @lipmanb • Analyze traffic patterns • Find bottlenecks where users exit • Zen Onboarding - identify what is necessary for conversion • What A/B testing strategies can be implemented to increase conversions
  • 4. Brandon Lipman Startup & Venture Capital Enthusiast. 
 Experienced Marketing Consultant
 Founder of Clefts United & Past Cofounder of @3DLT a marketplace for 3D printed products. Featured On:
  • 5. “Make every detail perfect and limit the number details to perfect.” – Jack Dorsey, Square “If you deprive yourself of outsourcing and your competitors do not, you're putting yourself out of business.” – Lee Kuan Yew