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MODELS OF
COMMUNICATION
SOWMIYAA S
2014002003
INTRODUCTION
CONCEPT OF MODELS
MODELS OF COMMUNICATION
SUMMARY
REFERENCE
CONTENTS
INTRODUCTION
• Please Enter Your Text
Here.Please Enter Your Text
CONCEPT OF MODELS
 Symbolic representation of structures/opertions/objects
 Models-scientific metaphors
MODELS OF COMMUNICATION
• LINEAR MODEL
MODELS OF COMMUNICATION
• INTERACTIVE MODEL
MODELS OF COMMUNICATION
• TRANSACTION MODEL
ARISTOTLE MODEL
Rhetoric model
LASSWELL'S MODEL [1948]
BERLO'S MODEL [1960]
SHANNON & WEAVER [1949]
WESTLEY & MACLEAN'S MODEL [1957]
SCHRAMM'S MODEL
LEAGAN'S MODEL
ROGERS & SHOEMAKER'S [1971]
GERBNER MODEL [1956]
OTHER MODELS
• JOSEPH A DEVITO'S MODEL
• BARNLUND'S MODEL
• CONSTRUCTIONIST MODEL
• CONTINUOS LOOP MODEL
• WHITE'S MODEL
• HELICAL MODEL
• BECKER'S MOSAIC MODEL
LINEAR MODEL
INTERACTIVE MODEL
TRANSACTIONAL
MODEL
SHANNON & WEAVER
BARNLUND
ARISTOTLE
LASSWELL
BERLO
SCHRAMM
WHITE
SUMMARY
SENDER ENCODING DECODING MESSAGE
SUMMARY
CHANNEL RECEIVER NOISE FEEDBACK
SUMMARY
REFERENCE
 A HANDBOOK OF MODELS ON COMMUNICATION
AND ADOPTION BEHAVIOUR,DIPAK DE;B K
MANDAL[pg.39-53]
 TEXTBOOK ON RURAL
DEVELOPMENT,ENTREPRENEURSHIP &
COMMUNICATION SKILLS,SAGAR MONDAL;G L
RAY[pg.486-492]
 BUSINESSTOPIA
 PYMNTS.COM
THANK
YOU

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Models of communication