This document discusses movie poster conventions and analysis. It identifies three subgenres of posters - vampire, zombie, and paranormal. Common conventions for movie posters include using eye-catching images, making the film title and release date prominent, including slogans, actor/director names, and reviews. Posters aim to be enigmatic by providing clues about the film in an intriguing way, and conventions may vary depending on the genre or type of movie.

1. Model poster analysis

2. 3 subgenre
• Vampire
• Zombie
• Paranormal

3. Movie poster conventions
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4. Movie poster conventions
• Eye catching
• Image is focal point
• Title of film
• Release date or release time period
• Slogan
• Billing block
• Film genre clear (through image/text/language/colours/conventions etc)
• Director or actors names
• Reviews or ratings
• Film rating (sometimes)
• ENIGMATIC (gives audiences puzzles/clues to want to solve)
• It changes depending on genre, type of film (mainstream/indie etc)