Place branding is about creating a compelling case for why your location matters, and the secret to place branding lies in highlighting a city’s unique competitive identity. In this presentation given at the International Economic Development Council's fall conference in Atlanta, Resonance Consultancy President Chris Fair and New York University Schack Institute of Real Estate Professor and Urban Lab Director Steven Pedigo share their latest research on the factors that shape a city’s competitive identity as a place to do business, live, and visit. They also share examples of how economic development organizations can use this information to create authentic, data-driven positioning and marketing strategies to engage the audiences they are seeking to attract.
What you will learn:
• An understanding of why a competitive identity is critically important for attracting investment
• A framework for uncovering factors that help shape a community’s identity
• Best practices and case studies from communities that have effectively built city brands
The 2018 Future of Millennial Travel Report is your blueprint for the next decade of North American travel. It’s packed with insights gleaned from nearly 1,600 U.S. Millennial travelers interviewed and presented with rich infographics to illustrate their patterns and preferences. Robust editorial dives deep into today’s most effective strategies by the world’s most innovative travel companies. The report’s nine chapters range from the potential of Airbnb to take over the future of travel, to the dramatic rise of Millennials hitting the road with young children in record numbers.
Why Everything You Know About the Future is WrongChris Fair
A summary of the key trends that are driving the growth of travel and tourism, potential risks that might affect that growth and how scenario planning can be used to help cities and destinations prepare for a variety of potential futures
An overview of key trends driving the growth of leisure travel to cities around the world and the factors most important in choosing a city for a vacation.
The future of destination marketing & managementChris Fair
Our latest presentation on tourism trends affecting the future of Destination Marketing Organizations and the need to become Destination Marketing and Management Organizations.
Institute of Place Management Place & Prosperity PresentationChris Fair
Resonance Consultancy's latest research on the place based factors that attract international tourists and foreign direct investment as presented at the Institute of Place Management Biennial conference.
The Future of B.C. housing report focuses on the sentiment of B.C. residents towards housing, plus the opportunities and threats to the provincial real estate industry. The study presents housing market insights by region featuring expert insights and recommendations on real estate in Greater Vancouver.
2015 Portrait of the U.S. Retiree TravelerChris Fair
Resonance's 2015 Portrait of the U.S. Retiree Traveler analyzes responses from 1,147 U.S. retiree travelers to help us better understand the travel and accommodation preferences and trends of America's fastest growing demographic.
The 2018 Future of Millennial Travel Report is your blueprint for the next decade of North American travel. It’s packed with insights gleaned from nearly 1,600 U.S. Millennial travelers interviewed and presented with rich infographics to illustrate their patterns and preferences. Robust editorial dives deep into today’s most effective strategies by the world’s most innovative travel companies. The report’s nine chapters range from the potential of Airbnb to take over the future of travel, to the dramatic rise of Millennials hitting the road with young children in record numbers.
Why Everything You Know About the Future is WrongChris Fair
A summary of the key trends that are driving the growth of travel and tourism, potential risks that might affect that growth and how scenario planning can be used to help cities and destinations prepare for a variety of potential futures
An overview of key trends driving the growth of leisure travel to cities around the world and the factors most important in choosing a city for a vacation.
The future of destination marketing & managementChris Fair
Our latest presentation on tourism trends affecting the future of Destination Marketing Organizations and the need to become Destination Marketing and Management Organizations.
Institute of Place Management Place & Prosperity PresentationChris Fair
Resonance Consultancy's latest research on the place based factors that attract international tourists and foreign direct investment as presented at the Institute of Place Management Biennial conference.
The Future of B.C. housing report focuses on the sentiment of B.C. residents towards housing, plus the opportunities and threats to the provincial real estate industry. The study presents housing market insights by region featuring expert insights and recommendations on real estate in Greater Vancouver.
2015 Portrait of the U.S. Retiree TravelerChris Fair
Resonance's 2015 Portrait of the U.S. Retiree Traveler analyzes responses from 1,147 U.S. retiree travelers to help us better understand the travel and accommodation preferences and trends of America's fastest growing demographic.
What are the latest trends in inbound and domestic tourism? How is Britain perceived as a destination for a holiday by Britons and overseas residents? How is consumer (and tourist) behaviour evolving? What are the major upcoming challenges and opportunities for tourism businesses? These are some of the questions that this presentation will attempt to answer.
Informe de la revista Skift, donde se detallan diferentes tendencias para el sector turístico en el año 2019, tanto desde la perspectiva empresarial como de los destinos turísticos.
The Resonance Report is a biennial study of the travel and leisure habits of affluent American households by Resonance Consultancy, a leading global travel and tourism consulting firm that monitors travel and leisure trends. The study, conducted in conjunction with the Luxury Institute in New York, surveys more than 1,200 individuals from households with incomes of $150,000 and higher every two years to measure their travel and leisure preferences and aspirations. These affluent households account for almost a third of all domestic spending on lodging and air travel, according to recent estimates in the U.S. Bureau of Labor Statistics’ Consumer Expenditures Survey.
Ridgeside in Umhlanga near Durban, on the east coast of South Africa is the next big opportunity for 5 star hotels in the growing African leisure market.
YOUR BUSINESS IS YOUR PROFITABILITY IN CONCEPT HOTEL FUTURIST. SEE YOUR FUTURE AS YOUR PRESENT AND INVEST IN CREATIVITY THAT MAKES SENSE AND REALITY FOR BOTH GUESTS, MANAGEMENT AND STAFF. A NEW VISION AT SHORT TERM, MID TERM OR LONG TERM QUALITY AND TECHNOLOGY HOSPITALITY INDUSTRY.
Resonance 2019-worlds-best-cities-reportDavid Mora
Informe de la consultora Resonance, con un ranking de las "mejores" ciudades del mundo según sus seis pilares. Barcelona aparece como quinta mejor ciudad y Madrid, como la undécima.
Gavin Barrett Schulich Guest Lecture: Brampton EDO CaseGavin Barrett
Not all place brands are destinations. A case study presentation on the economy brand and strategy designed by Barrett and Welsh for the City of Brampton's Economic Development Office.
What are the latest trends in inbound and domestic tourism? How is Britain perceived as a destination for a holiday by Britons and overseas residents? How is consumer (and tourist) behaviour evolving? What are the major upcoming challenges and opportunities for tourism businesses? These are some of the questions that this presentation will attempt to answer.
Informe de la revista Skift, donde se detallan diferentes tendencias para el sector turístico en el año 2019, tanto desde la perspectiva empresarial como de los destinos turísticos.
The Resonance Report is a biennial study of the travel and leisure habits of affluent American households by Resonance Consultancy, a leading global travel and tourism consulting firm that monitors travel and leisure trends. The study, conducted in conjunction with the Luxury Institute in New York, surveys more than 1,200 individuals from households with incomes of $150,000 and higher every two years to measure their travel and leisure preferences and aspirations. These affluent households account for almost a third of all domestic spending on lodging and air travel, according to recent estimates in the U.S. Bureau of Labor Statistics’ Consumer Expenditures Survey.
Ridgeside in Umhlanga near Durban, on the east coast of South Africa is the next big opportunity for 5 star hotels in the growing African leisure market.
YOUR BUSINESS IS YOUR PROFITABILITY IN CONCEPT HOTEL FUTURIST. SEE YOUR FUTURE AS YOUR PRESENT AND INVEST IN CREATIVITY THAT MAKES SENSE AND REALITY FOR BOTH GUESTS, MANAGEMENT AND STAFF. A NEW VISION AT SHORT TERM, MID TERM OR LONG TERM QUALITY AND TECHNOLOGY HOSPITALITY INDUSTRY.
Resonance 2019-worlds-best-cities-reportDavid Mora
Informe de la consultora Resonance, con un ranking de las "mejores" ciudades del mundo según sus seis pilares. Barcelona aparece como quinta mejor ciudad y Madrid, como la undécima.
Gavin Barrett Schulich Guest Lecture: Brampton EDO CaseGavin Barrett
Not all place brands are destinations. A case study presentation on the economy brand and strategy designed by Barrett and Welsh for the City of Brampton's Economic Development Office.
Download Buildling Tomorrow: www.psfk.com/report/building-tomorrow
PSFK Labs partnered with Architizer to launch Building Tomorrow: Trends Driving the Future of Design. This report provides an overview of future trends in architecture, as well as the societal forces moving them forward drawn from an analysis of Architizer’s global library of innovative designs and PSFK’s expertise in industries like travel, retail, and home living.
It is important to note, this report is not necessarily a study in architecture: it is a guide for any creative professional who is building today – whether that in the physical, media or digital landscape. The themes highlighted within Building Tomorrow can be used to inspire the cities of tomorrow, but the trends can be leveraged to build the next generation of products, services and experiences.
The report includes:
- 3 global drivers impacting design
- 9 Key Trends building tomorrow
- Implications for Retail, Product, and Digital Experience
- Perspectives from industry experts
- 4 Pillars for Creating Experiences
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Ver. 2 | Published September 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Smart cities, sustainable cities, city branding and lean start up methodology...SmartCitiesTeam
A theoretical approach on some basic concepts concerning smart cities, sustainable cities, lean start up methodology and city branding.
AthensCoCreation BrandingProject
Panteion University Of Social And Political Sciences
Department of Communication, Media and Culture
MA in Cultural Management
Course: Cultural Marketing and Communication
Course Instructor: Betty Tsakarestou, Assistant Professor and Head of Advertising and Public Relations Lab
The future of destination marketing & managementChris Fair
Key travel and tourism trends that will shape the future of Destination Marketing & Management Organizations and a new approach to benchmarking and monitoring the experiential quality of a city or destination.
Future of Destination Marketing OrganizationsChris Fair
The key trends and threats that will influence the future of Destination Marketing Organizations with an overview of a new approach to measure the experiential quality of a destination.
The Future of B.C. housing report focuses on the sentiment of B.C. residents towards housing, plus the opportunities and threats to the provincial real estate industry. The study presents housing market insights by region featuring expert insights and recommendations on real estate in Greater Vancouver.
Resonance Recreational Real Estate ReportChris Fair
In November 2014, Resonance conducted its fourth biennial study and interviewed more than 3,300 recent U.S. travelers of all ages to learn what kind of vacations they wanted, where they wanted to stay, the amenities they desired most and least, the activities they most enjoy on vacation, and their aspirations and preferences for ownership of a vacation home.
The 2015 Recreational Real Estate Report provides detailed information on:
• Owners vs. Intenders – Demographics of today’s potential buyers and how they differ from current recreational real estate owners
• Usage and Pricing – Anticipated use and desired price points of prospective purchasers
• Amenities and Experiences – Desirability and importance of various community recreational activities (golf, skiing, hiking, shopping, etc.)
• Product Design – Most desirable housing features and amenities
• Segmentation Analysis - details on the 59% of prospe
RESONANCE CONSULTANCY IS AN INTERNATIONAL LEADER IN DESTINATION DEVELOPMENT, BRANDING AND MARKETING. OUR TEAM HAS ADVISED PRIVATE AND PUBLIC SECTOR ORGANIZATIONS IN MORE THAN 70 COUNTRIES AROUND THE WORLD. OUR INTEGRATED
APPROACH TO RESEARCH, STRATEGY AND BRANDING HELPS COMMUNITIES, CITIES AND COUNTRIES IDENTIFY NEW MARKET OPPORTUNITIES, CREATE PLANS FOR THE FUTURE, AND COMMUNICATE THEIR STORIES TO REALIZE THE FULL POTENTIAL OF THEIR DESTINATIONS.
IN ADDITION TO CONDUCTING RESEARCH FOR OUR CLIENTS IN NORTH AMERICA AND EUROPE, RESONANCE CONSULTANCY CONDUCTED A SURVEY OF MORE THAN 3,300 U.S. TRAVELERS IN NOVEMBER 2014 TO UNDERSTAND THE PREFERENCES, ASPIRATIONS AND INTENTIONS OF THE WORLD’S LARGEST TOURISM ECONOMY.
THIS PRESENTATION UPDATES AND SUMMARIZES OUR RESEARCH AND PERSPECTIVE ON THE KEY MEGATRENDS SHAPING THE FUTURE OF THE TRAVEL AND TOURISM INDUSTRY.
how to sell pi coins effectively (from 50 - 100k pi)DOT TECH
Anywhere in the world, including Africa, America, and Europe, you can sell Pi Network Coins online and receive cash through online payment options.
Pi has not yet been launched on any exchange because we are currently using the confined Mainnet. The planned launch date for Pi is June 28, 2026.
Reselling to investors who want to hold until the mainnet launch in 2026 is currently the sole way to sell.
Consequently, right now. All you need to do is select the right pi network provider.
Who is a pi merchant?
An individual who buys coins from miners on the pi network and resells them to investors hoping to hang onto them until the mainnet is launched is known as a pi merchant.
debuts.
I'll provide you the Telegram username
@Pi_vendor_247
What price will pi network be listed on exchangesDOT TECH
The rate at which pi will be listed is practically unknown. But due to speculations surrounding it the predicted rate is tends to be from 30$ — 50$.
So if you are interested in selling your pi network coins at a high rate tho. Or you can't wait till the mainnet launch in 2026. You can easily trade your pi coins with a merchant.
A merchant is someone who buys pi coins from miners and resell them to Investors looking forward to hold massive quantities till mainnet launch.
I will leave the telegram contact of my personal pi vendor to trade with.
@Pi_vendor_247
how can i use my minded pi coins I need some funds.DOT TECH
If you are interested in selling your pi coins, i have a verified pi merchant, who buys pi coins and resell them to exchanges looking forward to hold till mainnet launch.
Because the core team has announced that pi network will not be doing any pre-sale. The only way exchanges like huobi, bitmart and hotbit can get pi is by buying from miners.
Now a merchant stands in between these exchanges and the miners. As a link to make transactions smooth. Because right now in the enclosed mainnet you can't sell pi coins your self. You need the help of a merchant,
i will leave the telegram contact of my personal pi merchant below. 👇 I and my friends has traded more than 3000pi coins with him successfully.
@Pi_vendor_247
when will pi network coin be available on crypto exchange.DOT TECH
There is no set date for when Pi coins will enter the market.
However, the developers are working hard to get them released as soon as possible.
Once they are available, users will be able to exchange other cryptocurrencies for Pi coins on designated exchanges.
But for now the only way to sell your pi coins is through verified pi vendor.
Here is the telegram contact of my personal pi vendor
@Pi_vendor_247
how to sell pi coins on Bitmart crypto exchangeDOT TECH
Yes. Pi network coins can be exchanged but not on bitmart exchange. Because pi network is still in the enclosed mainnet. The only way pioneers are able to trade pi coins is by reselling the pi coins to pi verified merchants.
A verified merchant is someone who buys pi network coins and resell it to exchanges looking forward to hold till mainnet launch.
I will leave the telegram contact of my personal pi merchant to trade with.
@Pi_vendor_247
how can I sell pi coins after successfully completing KYCDOT TECH
Pi coins is not launched yet in any exchange 💱 this means it's not swappable, the current pi displaying on coin market cap is the iou version of pi. And you can learn all about that on my previous post.
RIGHT NOW THE ONLY WAY you can sell pi coins is through verified pi merchants. A pi merchant is someone who buys pi coins and resell them to exchanges and crypto whales. Looking forward to hold massive quantities of pi coins before the mainnet launch.
This is because pi network is not doing any pre-sale or ico offerings, the only way to get my coins is from buying from miners. So a merchant facilitates the transactions between the miners and these exchanges holding pi.
I and my friends has sold more than 6000 pi coins successfully with this method. I will be happy to share the contact of my personal pi merchant. The one i trade with, if you have your own merchant you can trade with them. For those who are new.
Message: @Pi_vendor_247 on telegram.
I wouldn't advise you selling all percentage of the pi coins. Leave at least a before so its a win win during open mainnet. Have a nice day pioneers ♥️
#kyc #mainnet #picoins #pi #sellpi #piwallet
#pinetwork
Resume
• Real GDP growth slowed down due to problems with access to electricity caused by the destruction of manoeuvrable electricity generation by Russian drones and missiles.
• Exports and imports continued growing due to better logistics through the Ukrainian sea corridor and road. Polish farmers and drivers stopped blocking borders at the end of April.
• In April, both the Tax and Customs Services over-executed the revenue plan. Moreover, the NBU transferred twice the planned profit to the budget.
• The European side approved the Ukraine Plan, which the government adopted to determine indicators for the Ukraine Facility. That approval will allow Ukraine to receive a EUR 1.9 bn loan from the EU in May. At the same time, the EU provided Ukraine with a EUR 1.5 bn loan in April, as the government fulfilled five indicators under the Ukraine Plan.
• The USA has finally approved an aid package for Ukraine, which includes USD 7.8 bn of budget support; however, the conditions and timing of the assistance are still unknown.
• As in March, annual consumer inflation amounted to 3.2% yoy in April.
• At the April monetary policy meeting, the NBU again reduced the key policy rate from 14.5% to 13.5% per annum.
• Over the past four weeks, the hryvnia exchange rate has stabilized in the UAH 39-40 per USD range.
The European Unemployment Puzzle: implications from population agingGRAPE
We study the link between the evolving age structure of the working population and unemployment. We build a large new Keynesian OLG model with a realistic age structure, labor market frictions, sticky prices, and aggregate shocks. Once calibrated to the European economy, we quantify the extent to which demographic changes over the last three decades have contributed to the decline of the unemployment rate. Our findings yield important implications for the future evolution of unemployment given the anticipated further aging of the working population in Europe. We also quantify the implications for optimal monetary policy: lowering inflation volatility becomes less costly in terms of GDP and unemployment volatility, which hints that optimal monetary policy may be more hawkish in an aging society. Finally, our results also propose a partial reversal of the European-US unemployment puzzle due to the fact that the share of young workers is expected to remain robust in the US.
Currently pi network is not tradable on binance or any other exchange because we are still in the enclosed mainnet.
Right now the only way to sell pi coins is by trading with a verified merchant.
What is a pi merchant?
A pi merchant is someone verified by pi network team and allowed to barter pi coins for goods and services.
Since pi network is not doing any pre-sale The only way exchanges like binance/huobi or crypto whales can get pi is by buying from miners. And a merchant stands in between the exchanges and the miners.
I will leave the telegram contact of my personal pi merchant. I and my friends has traded more than 6000pi coins successfully
Tele-gram
@Pi_vendor_247
If you are looking for a pi coin investor. Then look no further because I have the right one he is a pi vendor (he buy and resell to whales in China). I met him on a crypto conference and ever since I and my friends have sold more than 10k pi coins to him And he bought all and still want more. I will drop his telegram handle below just send him a message.
@Pi_vendor_247
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
how to sell pi coins in South Korea profitably.DOT TECH
Yes. You can sell your pi network coins in South Korea or any other country, by finding a verified pi merchant
What is a verified pi merchant?
Since pi network is not launched yet on any exchange, the only way you can sell pi coins is by selling to a verified pi merchant, and this is because pi network is not launched yet on any exchange and no pre-sale or ico offerings Is done on pi.
Since there is no pre-sale, the only way exchanges can get pi is by buying from miners. So a pi merchant facilitates these transactions by acting as a bridge for both transactions.
How can i find a pi vendor/merchant?
Well for those who haven't traded with a pi merchant or who don't already have one. I will leave the telegram id of my personal pi merchant who i trade pi with.
Tele gram: @Pi_vendor_247
#pi #sell #nigeria #pinetwork #picoins #sellpi #Nigerian #tradepi #pinetworkcoins #sellmypi
USDA Loans in California: A Comprehensive Overview.pptxmarketing367770
USDA Loans in California: A Comprehensive Overview
If you're dreaming of owning a home in California's rural or suburban areas, a USDA loan might be the perfect solution. The U.S. Department of Agriculture (USDA) offers these loans to help low-to-moderate-income individuals and families achieve homeownership.
Key Features of USDA Loans:
Zero Down Payment: USDA loans require no down payment, making homeownership more accessible.
Competitive Interest Rates: These loans often come with lower interest rates compared to conventional loans.
Flexible Credit Requirements: USDA loans have more lenient credit score requirements, helping those with less-than-perfect credit.
Guaranteed Loan Program: The USDA guarantees a portion of the loan, reducing risk for lenders and expanding borrowing options.
Eligibility Criteria:
Location: The property must be located in a USDA-designated rural or suburban area. Many areas in California qualify.
Income Limits: Applicants must meet income guidelines, which vary by region and household size.
Primary Residence: The home must be used as the borrower's primary residence.
Application Process:
Find a USDA-Approved Lender: Not all lenders offer USDA loans, so it's essential to choose one approved by the USDA.
Pre-Qualification: Determine your eligibility and the amount you can borrow.
Property Search: Look for properties in eligible rural or suburban areas.
Loan Application: Submit your application, including financial and personal information.
Processing and Approval: The lender and USDA will review your application. If approved, you can proceed to closing.
USDA loans are an excellent option for those looking to buy a home in California's rural and suburban areas. With no down payment and flexible requirements, these loans make homeownership more attainable for many families. Explore your eligibility today and take the first step toward owning your dream home.
What website can I sell pi coins securely.DOT TECH
Currently there are no website or exchange that allow buying or selling of pi coins..
But you can still easily sell pi coins, by reselling it to exchanges/crypto whales interested in holding thousands of pi coins before the mainnet launch.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and resell to these crypto whales and holders of pi..
This is because pi network is not doing any pre-sale. The only way exchanges can get pi is by buying from miners and pi merchants stands in between the miners and the exchanges.
How can I sell my pi coins?
Selling pi coins is really easy, but first you need to migrate to mainnet wallet before you can do that. I will leave the telegram contact of my personal pi merchant to trade with.
Tele-gram.
@Pi_vendor_247
2. ● Chris is President at Resonance Consultancy
● Masters degree in Studies of the Future
● Vice-Chairman of Urban Land Institute’s Trends Council
● Adjunct Professor in placemaking at New York University
● In 2013, Chris was recognized as the “Place Branding Thought
Leader of the Year” at the World Sense of Place Summit
● Featured in Fast Company Magazine and frequent
commentator on consumer trends for publications such
as the Wall Street Journal, Bloomberg, The Economist
and many others
CHRIS FAIR
3. ● Steven is Vice-President Strategy at Resonance Consultancy
● 15 years of experience, advising more than 50+ cities,
universities and Fortune 500 companies from Jerusalem
and Miami to Converse and EDENS
● Expert in economic and urban development strategy,
public-private partnerships, and placemaking
● Director of NYU Schack Institute of Real Estate Urban Lab
and clinical faculty at New York University
● VP of the Initiative for Competitive Inner City, working with
Harvard Business Professor Michael Porter
● Founding VP of Greater Portland Inc., regional economic
development organization.
STEVEN PEDIGO
4. ABOUT US
Resonance Consultancy is a leading
advisor on real estate, tourism and
economic development for
countries, cities and communities
around the world.
6. WE DEVELOP
STRATEGIES
Our economic development
strategies analyze current context
and articulate a clear vision for
sustainable economic and
community development.
Destination Assessments
Economic Development Strategies
Marketing Strategies
7. WE MARKET PLACES
Resonance writes and executes
marketing and communication
plans that bring the story of place
to life and engage audiences in
communities, cities and countries
all over the world.
Place Branding
Brand Strategy
Brand Storyline
8. @crfair @resonanceco
01 WHAT IS PLACE BRANDING?
02 ASSETS THAT SHAPE PERCEPTION OF PLACE
03 A MODEL FOR MEASURING COMPETITIVE IDENTITY
04 MAPPING THE COMPETITIVE IDENTITY OF PLACE
05 DEVELOPING A PLACE BRANDING STRATEGY
06 CASE STUDIES
AGENDA
12. PLACE AND
PROSPERITY
The prosperity of a place has
historically been defined by
hardware: geography, industries,
or institutions and attractions.
13. The more freely people and capital move around the
world, the more important a city’s perceived brand
becomes in determining where talent, tourism, and
investment flows.
16. @crfair @resonanceco
BRAND
EQUITY
Brand Equity is “the set of assets
and liabilities linked to a brand’s
name and symbol that adds or
subtracts from the value provided
by a product or service to a firm
and/or that firm’s customers.”
– David Aaker, Managing Brand Equity
17. The identity of a place is shaped by many more
dimensions than that of a consumer product or service.
21. @crfair @resonanceco
PLACE
EQUITY
Place Equity is the set of assets
and liabilities linked to a place’s
name and identity that adds or
subtracts from the perceived
attractiveness of a community as
a place to live, visit and invest.
23. QUALITY
OF PLACE
WHAT’S THERE
The combination of the built
environment and the natural
environment; a stimulating,
appealing setting for the pursuit
of creative lives.
24. QUALITY
OF PLACE
WHO’S THERE
Diverse people of all ethnicities,
nationalities, religions, and sexual
orientations, interacting and
providing clear cues that this is a
community where anyone can fit
in and make a life.
25. QUALITY
OF PLACE
WHAT’S GOING ON
The vibrancy of the street life,
café culture, arts, and music;
the visible presence of people
engaging in outdoor activities –
essentially active, exciting,
creative goings-on.
26. WHAT IT TAKES
TO BE THE BEST
PLACE...
BUSINESS
PLACE TO LIVEVACATION
27. @crfair @resonanceco Air Quality Museums Jobs
Safety Sports Teams Living Standards
Weather Home Prices Fortune 500
Parks / Outdoors Nightlife TripAdvisor Reviews
Neighborhoods Dining Google Searches
Higher Education Shopping Google Trends
Connectivity Culture Facebook Check-ins
Conventions Diversity Instagram Mentions
Attractions Languages Healthcare
Transportation
Education
Attainment
Schools
PERCEPTION
IS SHAPED BY
30 FACTORS
34. PLACE
The perceived quality of a city’s
natural and built environment,
including the sub-categories of:
WEATHER – number of sunny days
SAFETY – crime rate
ENVIRONMENT – air quality index
URBAN FABRIC – neighborhoods and landmarks
OUTDOORS – parks and outdoor activities
38. @crfair @resonanceco
LARGE CITIES SMALL CITIES
01 NEW YORK 01 HONOLULU
02 SAN DIEGO 02 CHARLESTON
03 LAS VEGAS 03 NAPLES
04 VIRGINIA BEACH 04 TYLER
05 MIAMI 05 LAKE HAVASU CITY
06 TAMPA 06 SAVANNAH
07 LOS ANGELES 07 ANCHORAGE
08 AUSTIN 08 BOULDER
09 SAN FRANCISCO 09 YUMA
10 PORTLAND 10 CORPUS CHRISTI
TOP U.S. CITIES
FOR PLACE
40. PRODUCT
Product is a city’s key institutions,
attractions and infrastructure,
including the sub-categories:
MUSEUMS – number of museums
HIGHER EDUCATION – university rankings
CONVENTIONS – Convention Center
AIRPORT CONNECTIVITY – number of
destinations
ATTRACTIONS – number of attractions
43. @crfair @resonanceco
T
America’s Best Cities
TOP CITIES
FOR PRODUCT
@resonanceco
LARGE CITIES SMALL CITIES
01 CHICAGO 01 ALBUQUERQUE
02 NEW YORK 02 HONOLULU
03 LOS ANGELES 03 RENO
04 LAS VEGAS 04 TULSA
05 HOUSTON 05 OMAHA
06 ORLANDO 06 KNOXVILLE
07 PHILADELPHIA 07 HARRISBURG
08 DALLAS 08 MYRTLE BEACH
09 DETROIT 09 ANCHORAGE
10 ATLANTA 10 GREEN BAY
TOP CITIES
FOR PRODUCT
45. PROGRAMMING
Programming measures the arts,
culture, entertainment and
culinary scene in a city, including
the sub-categories:
SHOPPING – number of quality shopping exp.
CULTURE – number of quality culture
experiences
DINING – number of quality restaurants
NIGHTLIFE – number of quality nightlife exp.
48. @crfair @resonanceco
T
America’s Best Cities
TOP CITIES
FOR PROGRAMMING
@resonanceco
LARGE CITIES SMALL CITIES
01 NEW YORK 01 HONOLULU
02 CHICAGO 02 ALBUQUERQUE
03 LOS ANGELES 03 OMAHA
04 LAS VEGAS 04 CHARLESTON
05 SAN FRANCISCO 05 ASHEVILLE
06 HOUSTON 06 SAVANNAH
07 SEATTLE 07 COLORADO SPRINGS
08 PHILADELPHIA 08 RENO
09 SAN DIEGO 09 MYRTLE BEACH
10 PORTLAND 10 EL PASO
TOP U.S. CITIES FOR
PROGRAMMING
50. PEOPLE
The People category ranks the
immigration rate and diversity of a
city, including the sub-categories:
EDUCATION – educational attainment
MULTICULTURALISM – languages spoken at
home
DIVERSITY – foreign born residents
51. TOP CITIES
FOR PEOPLE
IN THE WORLD
01 SAN JOSE 06 DUBAI 11 NEW YORK
02 TORONTO 07 BOSTON 13 LONDON
03 VANCOUVER 08 ZURICH 13 WASHINGTON
04 SAN FRANCISCO 09 ABU DHABI 14 CALGARY
05 MIAMI 10 DOHA 15 SINGAPORE
52.
53. AMAZON HQ2 RFP
INCENTIVES – Tax credits, relocation grants.
LABOR FORCE – Educational attainment, university system.
CONNECTIVITY – Daily direct flights to Seattle, New York, San Francisco Bay area & Washington D.C.
INFRASTRUCTURE – Mass transit, inter-connected highway system.
CULTURE – Diversity, inclusion.
QUALITY OF LIFE – Programming, recreational opportunities.
54. @crfair @resonanceco
T
America’s Best Cities
TOP CITIES
FOR PEOPLE
@resonanceco
LARGE CITIES SMALL CITIES
01 MIAMI 01 BROWNSVILLE
02 SAN FRANCISCO 02 MCALLEN
03 SAN JOSE 03 OXNARD
04 LOS ANGELES 04 SALINAS
05 NEW YORK 05 LAREDO
06 BOSTON 06 SANTA MARIA
07. SAN DIEGO 07 EL PASO
08 PROVIDENCE 08 ANN ARBOR
09 HOUSTON 09 HONOLULU
10 SEATTLE 10 ATLANTIC CITY
TOP U.S. CITIES
FOR PEOPLE
56. PROSPERITY
Prosperity measures a city’s
employment and workforce,
including the sub-categories:
EMPLOYMENT – unemployment rate
STANDARD OF LIVING – median household
income
ECONOMY – Fortune 500 companies
59. @crfair @resonanceco
T
America’s Best Cities
TOP CITIES
FOR PROSPERITY
@resonanceco
LARGE CITIES SMALL CITIES
01 NEW YORK 01 OMAHA
02 SAN FRANCISCO 02 TULSA
03 SEATTLE 03 NAPLES
04 SAN JOSE 04 BOISE CITY
05 AUSTIN 05 CEDAR RAPIDS
06 DENVER 06 MADISON
07 VIRGINIA BEACH 07 SIOUX FALLS
08 WASHINGTON 08 LITTLE ROCK
09 DALLAS 09 WINSTON-SALEM
10 MINNEAPOLIS 10 DES MOINES
TOP U.S. CITIES
FOR PROSPERITY
61. PROMOTION
Promotion refers to the quantity
of stories, references and
recommendations shared online
about a city, including the
sub-categories:
TRAVEL MEDIA – TripAdvisor reviews
ONLINE PRESENCE – Google search results
NEWS – Google Trends
SOCIAL MEDIA – Facebook Check-ins
SOCIAL MEDIA – Instagram mentions
65. @crfair @resonanceco
T
America’s Best Cities
TOP CITIES
FOR PROMOTION
@resonanceco
LARGE CITIES SMALL CITIES
01 NEW YORK 01 HONOLULU
02 LOS ANGELES 02 MYRTLE BEACH
03 CHICAGO 03 CHARLESTON
04 LAS VEGAS 04 MADISON
05 SAN FRANCISCO 05 EL PASO
06 MIAMI 06 ALBUQUERQUE
07 ORLANDO 07 SAVANNAH
08 WASHINGTON 08 RENO
09 SAN DIEGO 09 OMAHA
10 HOUSTON 10 TULSA
TOP CITIES FOR
PROMOTION
67. @crfair @resonanceco
T
America’s Best Cities
TOP 10
AMERICA’S BEST CITIES
@resonanceco
LARGE CITIES SMALL CITIES
01 NEW YORK 01 HONOLULU
02 CHICAGO 02 OMAHA
03 LOS ANGELES 03 ALBUQUERQUE
04 SAN FRANCISCO 04 CHARLESTON
05 LAS VEGAS 05 EL PASO
06 SAN DIEGO 06 RENO
07 HOUSTON 07 TULSA
08 MIAMI 08 MADISON
09 SEATTLE 09 MYRTLE BEACH
10 BOSTON 10 ASHEVILLE
TOP CITIES
FOR OVERALL
82. @crfair @resonanceco 01 LONDON 11 MADRID 21 WASHINGTON
02 NEW YORK 12 LOS ANGELES 22 ST. PETERSBURG
03 PARIS 13 TORONTO 23 PRAGUE
04 MOSCOW 14 AMSTERDAM 24 BEIJING
05 TOKYO 15 BOSTON 25 SYDNEY
06 SINGAPORE 16 ROME 26 SAN JOSE
07 DUBAI 17 HONG KONG 27 MIAMI
08 BARCELONA 18 LAS VEGAS 28 BERLIN
09 SAN FRANCISCO 19 SEATTLE 29 VANCOUVER
10 CHICAGO 20 SAN DIEGO 30 ORLANDO
TTOP CITIES
FOR PROMOTION
@resonanceco
World’s Best Cities
RESONANCE
WORLD’S
BEST CITIES
Top 30 cities based on core
statistics and online data.
83. @crfair @resonanceco CITY % SCORE 2017 RANK 2013 RANK
NEW YORK 50 01 01
ABU DHABI 46 02 04
LONDON 41 03 02
PARIS 39 04 03
SYDNEY 36 05 05
ZURICH 36 05 06
TOKYO 36 05 07
ROME 34 08 09
LOS ANGELES 28 09 10
AMSTERDAM 27 10 14
IPSOS
CITY INDEX
Top 10 cities based on a survey
of 18,557 adults aged 16-64
across 26 countries.
86. @crfair @resonanceco
PLACE BRANDING IS
ABOUT MUCH MORE THAN
A LOGO OR A TAGLINE.
IT’S A STRATEGY BASED
ON AN UNDERSTANDING
OF BOTH YOUR
PERCEPTION AND
PRODUCT.