The document discusses current and future trends in the meetings industry, focusing on opportunities and challenges for the Russian market. It identifies several key trends, including limited budgets leading to more short local events, the importance of engaging and innovative programs for Generation Y attendees, the growing role of hybrid meetings that combine in-person and virtual elements, an increasing focus on measuring return on investment, and the rise of secondary cities as meeting destinations. It also emphasizes the value of statistical surveys and participation in international associations and trade shows for promotion and networking.

1. CURRENT AND FUTURE TRENDS IN THE
MEETING INDUSTRY. CHANCES AND
CHALLENGES FOR THE RUSSIAN MARKET.
ANNA GÓRSKA
ICCA CEC CHAIRPERSON
GDANSK CONVENTION BUREAU/GDANSK TOURIST ORGANISATION CEO
MIBEXPO 2013

2. MIBEXPO 2013
TOP TRENDS IN
THE MEETINGS
INDUSTRY
STATISTICAL
SURVEYS
GENERATION „Y”
FACE TO FACE
VS
HYBRID MEETINGS
INTERNATIONAL
ASSOCIATIONS
INTERNATIONAL
TRADE SHOWS

3. MIBEXPO 2013
TOP TRENDS
IN THE MEETING
INDUSTRY

4. MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY
LIMITED BUDGETS
MEAN
MORE SHORT
LOCAL EVENTS
more than 90% of
meetings in
Gdansk&Region
last less than 3 days

5. MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY
ENAGAGE YOUR DELEGATES
BE INNOVATIVE!
mobile apps
hybrid meetings
city games
augmented reality
gdansk4uMOBILE
GCBeVENT app

6. MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY
INCREASING ROLE OF ROI
(Return on Investement)
to make sure your events are effective
money
knowledge
time

7. MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY
IT’S SECONDARY CITIES TIME!
organizers are looking for a new, undiscovered destinations

8. MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY
ECO FRIENDLY SOLUTIONS
AND CSR ACTIVITIES
do
something
for the
local community

9. MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY
TWEET SHARE LIKE
be active in social media
GCB was the first
Polish convention
bureau
on Foursquare

10. MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY
SAFETY
DELEGATES WANT
TO FEEL SAFE

11. MIBEXPO 2013
STATISTICAL
SURVEYS

12. MIBEXPO 2013 STATISTICAL SURVEYS
Compare with other destinations
You can follow what is on in your
destination and react
Measure the results of the marketing efforts
Create a higher acceptance
of your bureau on the local market
Evaluate the economic impact
WHAT STATISTICS GIVE YOU?

13. MIBEXPO 2013 STATISTICAL SURVEYS
ICCA rankings do not reflect the whole market
Exclude international meetings
Exclude religious, political, commercial
and sport events
Exclude the corporate meetings
Exclude those meetings which do not meet with ICCA criterias
(rotation, number of participants, regularity)
ICCA RANKINGS – IMPORTANT, BUT …

14. MIBEXPO 2013 STATISTICAL SURVEYS
CRUCIAL ROLE OF LOCAL STATISTICAL SURVEYS
PROVIDED BY CONVENTION BUREAUX IN
COOPERATION WITH LOCAL SUPPLIERS
GCB provides
statistical surveys
in cooperation
with over
60 venues/partners

15. MIBEXPO 2013 STATISTICAL SURVEYS
39. place in the world (40. place in 2011)
21. place in Europe (22. place in 2011)
94 events in 2012 (69 in 2011)
RUSSIA IN ICCA
RANKINGS IN 2012

16. MIBEXPO 2013 STATISTICAL SURVEYS
RUSSIAN CITIES IN ICCA RANKINGS
84 meetings in 9 Russian
cities were classified in ICCA
2012 statistical report
In years 2003-2012 41
Russian cities were clasiffied
in ICCA statistical report
MOSCOW
32 meetings in 2012
(17 in 2003)
ST. PETERSBURG
38 meetings in 2012
(21 in 2003)
others cities: Sochi, Ekaterinburg, Nizhny Novgorod, Novosibirsk, Dubna, Velikiy Novgorod, Vladivostok

17. MIBEXPO 2013
GENERATION „Y”

18. MIBEXPO 2013 GENERATION Y – WHO ARE THEY?
born between
1977-1995
we are
demanding
we care about CSR
and green issues
we liked to be asked
for our opinion
we love
interactivity we want to be
involved at the
planning stage
electronics devices
are our extra „limbs”
the classic conference
programme will not
motivate us
we want speakers
who are in the
position of power

19. MIBEXPO 2013 GENERATION Y – WHO ARE THEY?
„Generation Y depends on visual learning. All their
lives, they were raised on graphics, games, the
Internet and online games. This is a generation
whose marketing has been pictorial and graphic…
to attract them, you need to be dynamic in your use
of graphics and pictures”
Lynch, 2006. qu. Dr. Rach of New York University

20. MIBEXPO 2013 GENERATION Y – WHO ARE THEY?
USE AS FEW WORLDS AND AS MANY STRONG
IMAGES AS POSSIBLE
THINK IN TEXT-MESSAGING FORMAT
SHORT (VERY SHORT) EFFICIENT MESSAGES
COMMUNICATE WITH THEM FREQUENTLY
WHILE LOOKING FOR A VENUE –
DON’T FORGET ABOUT CHILL OUT ZONES, NATURAL
DAYLIGHTS, OUTDOOR AREAS, ICONIC DESIGN AND GREEN

21. MIBEXPO 2013
FACE TO FACE
AND HYBRID
MEETINGS

22. MIBEXPO 2013 FACE TO FACE / HYBRID MEETINGS
FACE TO FACE MEETINGS
VS HYBRID MEETINGS
OR
FACE TO FACE MEETINGS
AND HYBRID MEETINGS

23. MIBEXPO 2013 FACE TO FACE / HYBRID MEETINGS
When we shortchange the face-to-face, we shortchange
the relationship. It’s easy to replace a vendor you’ve never
met, but people think twice before firing a colleague or
friend that they respect on a personal level.

24. MIBEXPO 2013 FACE TO FACE / HYBRID MEETINGS
HYBRID
MEETINGS
innovative
engaging
solutions while budgets for
meetings are limited
FACE TO FACE
MEETINGS
“You can’t see someone
frowning on a conference call”
they force more honesty
and sincerity in relations

25. MIBEXPO 2013
INTERNATIONAL
ASSOCIATIONS

26. MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS
International Congress & Convention Association
Society of Incentive and Travel Excecutives

27. MIBEXPO 2013
global community for the meetings industry
more than 950 members from
88 countries all over the world
11 chaptershead office: Amsterdam
ICCA database, dedicated association
portal, publications
Events:
Annual ICCA Congress
ICCA Chapters Meetings
ICCA Research, Sales & Marketing Programme
and many more
GCB is ICCA
member
since 2007

28. MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS
global association community for
meeting and event professional
more than 20 000 members
from 86 countries
71 clubs&chapters
head office: Dallas
Events:
World Educational Congress
European Meetings and Events
Conference
activities: publications, research
(Business Barometer, Business
Value of Meetings)
GCB engages in
MPI Poland Club
activities

29. MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS
nearly 2 000 members
in 90 countries
28 local and regional chapters
Events:
SITE Global Conference
SITE Nite Europe during IMEX
activities: research, publications
Society of Incentive and Travel Excecutives

30. MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS
over 120 members from
39 countries all over the world
head office: Zurich
Activities:
taking part in big events
(such EIBTM, IMEX, IT&CMA)
awards (National/Regional Client Award,National/Regional Supplier Award)
publications

31. MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS
WHY IT IS IMPORTANT
TO BE A PART OF INTERNATIONAL
MEETINGS INDUSTRY COMMUNITY?
be a part of global networking platform
promote your company/destination
attend education programme
take part in conferences and congresses
promote your development and success stories and at the
same time learn from the others train your team ...

32. MIBEXPO 2013
INTERNATIONAL
TRADE SHOWS

33. MIBEXPO 2013 INTERNATIONAL TRADE SHOWS

34. MIBEXPO 2013 INTERNATIONAL TRADE SHOWS
over 4 000 selected hosted
buyers
over 3 000 exhibitors representing
over 150 countries all over the world
(destinations, hotels, venues)
networking possibilities
EIBTM Forum
feature areas
EIBTM 2012

35. MIBEXPO 2013 INTERNATIONAL TRADE SHOWS
almost 4 000 selected hosted buyers
3 500 exhibitors
from over 150 countries
almost 5 000 trade visitors
65 000 appointments
Future Leaders Forum
Politicians ForumIMEX 2012

36. MIBEXPO 2013 INTERNATIONAL TRADE SHOWS
150 exhibitors from 32 countries
business travel executives, buyers and meetings
industry specialist from Russia
and Commonwealth of Independent Countries
business fair and conference
GREAT
POTENTIAL!

37. MIBEXPO 2013 INTERNATIONAL TRADE SHOWS
YOU MUST BE THERE!
effective way to promote your products and services
meetings with selected hosted buyers
education sessions
new trends in meetings industry
networking

38. MIBEXPO 2013
HINTS & TIPS
FOR RUSSIA MARKET
INTRODUCE YOURSELF
TO THE
GLOBAL COMMUNITY
FORMALITIES... RUSSIA "5 MINUTES”

39. MIBEXPO 2013
Sources:
Helen Lyod, TMI Managing Director, TMI
ICCA statistical report 2003-2011
ICCA statistical report 2012
MPI Business Barometer
Rob Davidson, Conference trends
Rob Davidson, The Future of the Meetings Industry

40. MIBEXPO 2013
Anna Górska
Gdaosk Convention Bureau/GTO CEO
ICCA CEC Chairperson
gorska@gdanskconvention.pl