MOD 1 Module One addresses two topics that are foundational to your concept or idea: entrepreneurs or intrapreneurs as change agents and justification for your idea or concept. Martiarena (2013) and De Clercq and Voronov (2009) describe entrepreneurs as those individuals who typically pursue concepts or ideas for the creation of new enterprises. In contrast, Shin (2013) explains that intrapreneurs are people who generally work within existing organizations to create new concepts or ideas. Thus, regardless of whether you are starting a new business or working within an existing firm, you are operating as a change agent in one arena or the other. Within the framework of entrepreneurs and intrapreneurs, change agents seek to move things from their current state to some new, presumably better, state. Module One is a reflection of the individuals involved in a concept or idea as those who drive change in a meaningful way. It is also important to understand that change agents operate in a variety of environments. Some change agents work in difficult situations in which change is necessary for organizational survival. Other change agents work in successful environments in which the proposed concept or idea has the potential to improve things even further. Justification for your concept or idea forms the foundation for business implementation plans, which is where leaders develop the rationale for their concept or idea. This activity follows two important work streams: quantify project and justify project. The first work stream is to quantify a given project. Business leaders involved in this part of a project consider the project in terms of the economic value added that the project brings to the overall organization. The second work stream involves justifying the project. Managers often can select from more than one proposal, so they need information about the justification of each potential project. In Module Four, you will present a detailed financial analysis of your plan or concept. Module One simply references the concept or ideas of return on investment (ROI) using a standard financial metric for evaluating financial returns, managing for value (MFV) and net present value (NPV, ROI, and so on). Bardy and Massaro (2013) describe the concept of economic value projects as those projects with a positive economic net benefit that accrues to the sponsoring organization. Of course, it is not enough to simply calculate the ROI, because organizational leaders evaluate projects against each other and often do not have enough capital to engage in all projects that have a positive economic value add. For this reason, it is necessary for organizational leaders to properly disclose the justification of the project and for this justification to include both financial and nonfinancial considerations. In addition to the financial benefits of concepts or ideas, business leaders also seek to outline the soft benefits of their proposal. These can be more ...