The business plan outlines a company that will create custom special effects prosthetics for indie filmmakers. The owner wants to provide excellent customer service and original designs that are not generic like other online stores. They plan to use social media to market the one-person operation and will determine pricing based on each project's time and materials. Finances will come from commissions, and backup funds are needed in case of large projects. The owner will carefully plan timelines to avoid delays or rushing work. Equipment like a drawing tablet and experience with materials like latex and silicone are needed to operate, and high-quality suppliers will be chosen over the cheapest options.