Mobile browsing now accounts for over 15% of all internet usage, yet many company websites are not optimized for mobile. By not having a responsive mobile-friendly website, companies are missing out on 15% of potential leads and revenue. Google has also begun penalizing websites in mobile search results if they are not mobile-optimized. There are now responsive templates for all major content management systems, so there is no excuse for not enabling a website to be viewed on mobile devices. Companies must either provide a mobile version of their website or risk losing leads to their more mobile-friendly competitors.

1. Mobile Internet Sites– be quick or lose out?
In thisdigital age thatwe live in,there isanincreasingawarenessof the importance of anexcellent,
motivatingandcaptivatingbusinesswebsite. Gone are the days of displayingacorporate brochure,
people wanttobe givensomethingwhentheylookat a site. People wanttotake somethingfromasite,
whetherthatbe news,useful information,orsimplyanidea,agreaterimportance isnow placedon
giving. Thisisbackedup bythe trendsof the enigmathatis Google searchengine optimization. Itis so
importantto keeptrackof the latesttrendsof the internet,asa greatmany leadscanbe generatedbya
great website.
How manyleadsdoyou getper monthfromyour companywebsite? Iam positive thatmanywill know
the exactanswer. How manypeople are aware that now,over15% of internetusage isdone bya
mobile browser. Ingeneral terms, amobile browserisanydevice otherthanalaptopor desktop. Putit
intoperspective,forevery100 leadsyouhave generatedfromyourwebsite,youhave missedoutonan
additional 15leads,if yourwebsite isnotadaptive tomobile browsing. A 15% potential increase in
revenue byprovidinganicelydesignresponsive sitethatmobile userscanenjoyusing! Ihope yourears
have nowprickedup.
RecentlyGoogle announcedthatitwouldbe penalizingthe rankingof websitesfrommobile device
searchesthatdo not have eitheramobile versionof the site,orhave notbeendesignedinaresponsive
manner. Thisfurtherenhancesthe movementthatismobile browsing.
I workwithmobile deviceseverydayusingamobilityplatform. These deviceshave difference operating
systemsonthem. I have developedAndroidapps,WindowsPhone 8apps,andiOS apps. I have done so
much researchintomobile basedwebdevelopment andmyconclusionisthis: quite simply,when
designingawebsite,there isnoexcuse nottoenable it tobe viewedonamobile device. There are
responsive templatesoutthere forall the majorcontentmanagementsystems. Everygoodweb
developerwillbe aware of whatit takesto geta mobile webversionof yoursite developed.
The way I see ityou have twooptions.
1. Ignore the statistics,andcarry on as youare withour currentwebsite,andletthe leadsgoto
your competition.
2. Provide amobile version of yourwebsite andgetanadditional 15% of leads.